Posts Tagged ‘Writing Letters’

Writing A Sales Letter: Practice Tips On Making The Pitch

Sunday, November 1st, 2009

The meat of any sales letter lies in its ability to make readers pull out their wallets and buy a product or service. Making a sales pitch is difficult enough off paper; on paper, it has to be quick, terse, and convincing. A sales pitch has to be brief, but neither too short so that it appears hurried, nor too long so that it becomes less and less believable as the sentences run by. A sales pitch also has to be eager, but neither too eager so that the reader is tired out reading it, nor too staid so that the reader ends up bored to death.

Writing a sales letter pitch is difficult, but you can practice writing it by following these simple tips.

- If you are in the marketing or sales department of a company, writing a sales letter will be inevitable business for you. You might not be assigned the job at once, but this should be no excuse for you not to practice. Do not wait until you are given a sales letter to write. Start practicing, so that when you finally get sales letter writing duties, you are already an expert at the art and craft.

- Buy a good book of style and usage. Writing a sales letter does not merely mean putting together sentences and disregarding grammar, spelling, and punctuation rules. You need to watch your language, and now, more than ever, simply because it is your only weapon in fighting your big sales battles. A poorly-written sales letter can turn off customers faster than a poor product or service. After all, customers will not care about what you sell until they know that you care about them first. If you cannot care for your grammar and writing skills, then why should they buy anything from you? The last thing anyone needs is a careless person, and your customers know that.

- Practice the craft on products or services that you are familiar with. Start practicing writing sales letters on a product or service that you actually like and use. Although this sounds easy, it can actually be difficult. How do you make a product or service sound good without sounding like you are hollering your praises out? How can your favorite shampoo sell without you having to showcase how beautiful your hair has turned out? How can you make your potential customers get that spa treatment of their dreams without you sounding like the spa paid you millions to make the endorsement?

- The best writers are those who can sound interested in something that they do not even remotely like. This can be a good practice exercise for you if you have already sharpened your writing skills for the previous exercise. Pick a product or service that you do not like, and try to endorse it. This can prepare you for the times when you might be assigned to do a sales letter on a product or service that you do not believe in; you can always opt out and tell your boss that you do not want to get in the way of your principles, but this option is one of the biggest no-no?s in the sales and marketing world.

- As soon as you know how to get your sales pitch out, it?s time to trim it down. The best sales pitches are no more than a few hundred words long. When writing a sales letter, you need to keep your words convincing, but to a minimum. Remember, not all your readers have all the time in the world to listen to what you say. You need to make your little letter worth their while.

Look back at all your previous exercises and count how many words you used in describing a product or service that you liked, or did not like. How many words did you use? Did you use five hundred or two thousand words? Keep exercising: write the same sales pitch over again, with fewer words this time, but with the meat of your pitch still in it. Keep on trimming your pitch until you are left with nothing but the convincing summary of your endorsement.

Writing a sales letter can be difficult if you do not know how to make a sales pitch. As with any other letter, you need to be formal and respectful, but not stiff and boring. You need all your skills as a writer and salesperson, and you need to put them all into practice. So what are you waiting for? Pick up that pen, or get to that keyboard, and start writing a sales letter!

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Tips For Commercial Success: Writing Sales Letters

Saturday, October 31st, 2009

For many marketing specialists, writing sales letters can be difficult. In a few paragraphs, you need to sell not only a product or service, but the company as well. You need to convince the recipient that the company is in the best position, and has all the credentials to produce the best product or service to meet the needs of its prospective customers. If there seems to be no need for the product or service, you have to create the need for it. Moreover, you need to do all these to sell a product or service to a potentially saturated market that has little or no time to read sales letters.

What constitutes a great sales letter? A great sales letter should not only be brief, it should also be rich in content and easy to understand. It should also be properly formatted and addressed. Not only should a great sales letter have all these traits, it should also translate into actual sales for the company.

Why should a sales letter be brief? Few people have time to actually sit down and understand every single word of a sales letter. You might want to rave on and on about how much research your company has conducted so that it could produce the best product or service. You might want to enumerate all the prizes that your product or service has received. All these can be good in backing up the credibility of your company and the reliability of your product or service; however, you should give more attention to your customer.

Use this rule of thumb when writing sales letters: customers do not care about what you know, until you let them know that you care. This means that your credentials mean nothing if you have a product or service that no one will need. Your sales letter, therefore, should emphasize your customer?s urgent need to purchase the product or service.

Customers, moreover, do not want to be pushed into a pile of random names; customers do not want anonymity, and most of the time, they want to be recognized. When addressing your sales letters, address your customers by name, and avoid using generic salutations such as ?Dear Sir? or ?To Whom it May Concern.? Such greetings can make people feel lost in a crowd of other customers, and chances are, a sales letter that begins like this can also be lost in the pile of junk mail.

If possible, have your CEO or a major player in your company sign the sales letter personally. This adds a special touch to the letter, and can make it appear that the CEO himself or herself is appealing to prospective customers, and aims to meet their needs. If mass signing of thousands of sales letters is not possible, you can affix a scanned signature, or include a picture of the signer on the letter itself.

The language of the sales letter should also be exciting, but not sensational; and understandable, but not condescending. In general, you can lose or win a customer within the first few words of your letter, so choose your words carefully! You do not want to annoy customers by a prospective deal that sounds too good to be true, and neither do you want to alienate them or make them feel small by talking to them as though they were children. Practice your letter writing tone by making sample letters for your friends to read and critique.

Lastly, make your sales letter attractive but simple. If you are selling a product, show not only the product, but the product being used. If you are marketing a service, show people availing of the service, and, if possible, show a few testimonials of people who have already availed of the service before. Use only high resolution pictures: low resolution pictures are not only unattractive, they show a low level of professionalism, and can make you appear less reliable and credible than you claim.

Writing sales letters can be difficult, but with more practice, and with market studies to back you up, you can find yourself writing them without a hitch. Study sales letter formats and employ them, and make your sales letters always appear neat and professional. Use good language and be brief: say all that you can as soon as you can, and soon, you may find the profits coming your way.

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Three Tips You Don’t Know Regarding Internet Marketing

Wednesday, May 27th, 2009

If you have brand new internet marketing, you probably must to read tones of internet marketing ebooks to start your business if you want to become a good internet marketer. Probably you have questions about pervasive practices which everyone “in the know” take for granted, but which you find confusing.

I realized this when I got into this conversation with a lawyer to twitter last week, and I opened my eyes to how people perceive the internet marketing, when they are no longer involved in it. Below are some questions and detailed answers.

1. Does anyone read those long sales letters?

I wrote a few myself, but does anyone really read that?

The answer is: ?No, buyers read them.”

Get the difference? If it’s something that will resolve your problem, you’ll be very interested in what it says. Buying is often a big decision, which requires sufficient information for the buyer to feel comfortable.

I will use this analogy to explain: Say you are looking for a mate, and the only way to selection one are writing letters to you about themselves. Now, you think you prefer a brief letter, or a long one which describe in detail what it would be possible to know about your potential mate?

If you aren?t looking for a mate, a long and detailed letter “Why should you choose me? will seem too long because you aren?t in the market for a mate. Or, if it is clear from the beginning of the letter that the type of mate is not for you, you’ll skip that particular letter without reading and look at the letter from another mate. If the second appears much more a good game for you, are you reading more? Something tells me you are. In fact, not only you?ll read everything, maybe you will reread just to make sure that mate it’s right for you.

However, there is another reason why buyers wouldn?t read a long sales letter: they already trust the marketer and are convinced they’re already sold. These people hit the sales page and head down as fast as they can to buy.

How is that possible? Marketer has spent a lot of time and effort creating relationships with customers and building trust with them. This is why blogs, email marketing and internet marketing e-books are good. This is often called content marketing or relationship marketing.

2. Why do not show our real site?

One of the things you see everywhere is a particular byproduct of marketing to marketers: you can not actually see the site used by marketers to make millions. This type of internet marketing is only a small part of total internet marketing. Most marketers are too busy making money with their sites and don?t even want to join the “guru” of business.

The reason you can?t see marketers actual sites is not because the marketer is a big liar. And not because what they are doing is evil.

The reason is simple and obvious once you understand: they hide their sites because to reveal them would cause to lose its advantage in this market.

It is human nature to follow someone else who do what already works in such a way that will work for you. Now, if you work better than the other guy, don?t you deserve your earnings?

Not only is natural and normal, it’s smart. If you plan to create an eCommerce site now and you do not have to look at Amazon for an example how to do it right, you might be an idiot.

3. Are those references and case studies for real? How do we know that they are not false?

If you’d like to earn a lot of money on long-haul, do you think you can survive and prosper long if you have fake testimonials and case studies? This is the reasons why there are no URLs for those recommendations: on a sales page, the only link that should be there is the buy button. Any other link can distract the reader and then he will leave the page.
In internet marketing the case study is nothing more than conversations with clients who have succeeded with the product being sold.
In these talks, the aim is to demonstrate that it is possible to succeed with this product. Because others succeeded, you can also. But you will not see the domain or web page or the keywords revealed. “Protection of magic words” applies to the case studies.

You can see screenshots of money earned, or in another market, another kind of unverifiable evidence. For example, if I sell SEO e-book on how to be on the 1st page on Google, I will have screenshots with sites which are #1 in Google in my SEO ebook. Is there any way to prove its certainly real proof? In most cases, no. This means that evidence is false? In most cases, no, it’s real. I would not be in business very long if I pretended images that could be easily found elsewhere.

We are all familiar with “before and after” images used by miracle diet marketers. In some photos, you can say is the same person, but in others look like two different people. Or they look “photoshopped”. It is possible to do the same with screenshots and totally lie about earnings and numbers. But when thousands of people bought a product that does not work, the marketer wouldn?t be in business very long.

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