Posts Tagged ‘Wow’

Referral Business: 3 Steps To Generating Unlimited Referrals

Tuesday, November 17th, 2009

Of course, every sales person knows referral business is vitally important. But how do you generate enough referrals to triple your sales and commissions? That?s easy, keep reading and I will share three sure fire steps to creating massive referrals for your business:

Step#1: Wow your clients

The first step to generating referral business is to go out of your way to demonstrate a high level of service to EVERYONE who comes in contact with your business ? not just clients.

Everyone who comes in contact with your business is a potential customer or referral source. As a mortgage lender, I?ve had service people come into my office, see how we do business, and ask about refinancing.

But how do you ?wow? your clients and others to generate referral business?

Basically, you will need to be honest, knowledgeable, friendly, professional, and deliver on your promises.

Exceed their expectations. Set yourself up to succeed. If you think a task will be completed on Wednesday, tell your client it will completed on Friday. Then, when you call them on Wednesday to report that the task has been completed you?ll look like a superstar because you exceeded their expectation. In short, deliver ahead of schedule.

Communicate proactively. Find out why your clients call and stop them from calling by answering all questions ahead of time. In the mortgage business, I found that clients and everyone else involved in the transaction would call for status updates. So I put a system in place to communicate updates to everyone automatically. Now, my phone doesn?t ring because clients get regular scheduled updates.

Give unexpected bonuses. Give your clients some kind of surprise bonus. Give them more than what they expected. Your bonus could relate to your product or it could be in the form of a gift. Here are a few gift giving ideas to help generate referral business:

Before the sale
Try to give your clients something right up front. Try giving clients a $5 gift card before they even agree to do business with you.

During the sales process
Send cookies to both spouses? work with a thank you note and plenty of your business cards so they can give them to co-workers. This is a excellent technique for creating referral business.

After the transaction is complete
Send flowers to your clients? home.

Step #2: Collect testimonials

Now that you have wowed your clients, get a testimonial from them.

In fact, it would be a great idea to survey your clients at the beginning, middle and end of the sales process immediately after they have received one of your gifts.

Collect your surveys in writing by using short, quick answer questionnaires ? 10 questions or less. Here are sample questions for your questionnaire:

1) Why did you choose to do business with us?

2) Was your transaction closed on time? YES / NO

3) How would you rate our courtesy?
EXCELLENT / GOOD / FAIR / POOR

4) How would you rate our efficiency and speed?
EXCELLENT / GOOD / FAIR / POOR

5) How would you evaluate the competitiveness of the price you received on your product?
EXCELLENT / GOOD / FAIR / POOR

6) Overall, how would you rate the service you received during this transaction?
EXCELLENT / GOOD / FAIR / POOR

7) Have you ever purchased a similar product from a company other than Your Company Name? YES / NO

8) If you answered YES to question #7, would you say we were:
BETTER / SAME / WORSE

9) Would you recommend us to a friend or relative? YES / NO

These questionnaires will serve as testimonials for the next step in the creation of your referral business.

Step #3: Generate more referral business

Use your client?s testimonial to target everyone in their center of influence. Send your testimonial to prospective clients and referral business partners along with an approach letter.

More on the approach letter in a moment; first, here is a list of potential referral business partners that can be targeted after a mortgage transaction just to give you some ideas:

* HR manager at their work
* Listing real estate agent and that agents entire office
* Selling real estate agents and that agents entire office
* CPA
* Financial planner
* Insurance agent
* The seller of the home on a purchase transaction
* Title Company
* Real estate appraiser
* Neighbors

Now, do you need some ideas for writing your cover letter? To download three approach letter samples visit: www.Mortgage-Leads-Generator.com/a/approachletter.htm

In summary, incorporate these ideas into the way you conduct business and you will automatically deliver such a high level of service that your clients will jump at the chance to tell their family, friends, and co-workers about your service.

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

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How To Use Camtasia To Increase Your Affiliate Checks

Friday, October 30th, 2009

It is a fact that many are getting into affiliate marketing because of the relative ease with which you can make some handsome profits within a short time. This has in turn led to growing competition in this sector and is becoming stiffer by the day compelling all those involved to find new ingenious ways to out -do their competition.

This accounts for the avalanche of tips and techniques being bandied around by many self-acclaimed gurus to teach affiliates how to navigate through this competition and attain financial freedom.

One excellent way to overwhelm your prospects and customers and make them embrace your products with all enthusiasm is through full motion, streaming screen-captured videos. This will surely wow your prospects and throw them into fits of excitement that will definitely result into fatter and bigger checks month and after month for you. Ladies and gentlemen this is what Camtasia does for you.

It is actually proven that you make better impact when you make your presentations in video wherein all the senses are engaged than the other forms. They can see, hear and feel the passion with which your presentations are made and will therefore be more easily influenced than if it were just text which is often tedious to follow through. This can definitely explode your online sales in no time flat.

Again, the beauty of the whole thing is that you do not need any specialized or technical education to be able to run or operate Camtasia for your affiliate marketing. It is quite easy to create stunning videos such as multimedia tutorials, and step-by-step guides online. It will be akin to you having your prospects seated next to you and looking over your shoulder at your desktop or you making a presentation in front of a class of pupils eager to absorb all the words and nuances therein.

The next question will be, how does Camtasia work?

1. You can easily record all your desktop activities with a single click so you are saved the hassle of saving and compiling all your files.

2. You can readily convert all your videos into web pages to which you can direct your customers who will be more easily persuaded to purchase your product or sign up for your programme.

3. You can upload your pages, publishing them through blogs, RSS feed and podcasts. This format (Camtasia) makes it much easier to circulate your marketing messages to many more websites and outlets within a short period and at an affordable cost. This therefore allows you to make yourself more visible on different sites and web pages on the internet with all the attendant financial benefits accruable to you.

Other benefits and functionalities that can be obtained through Camtasia include:

? Production of stunning multimedia presentations that will increase your sales

? Visual presentations will eliminate or at least reduce refunds and other customer complaints

? Showing your customers clearly what you want minimizes miscommunication significantly resulting in a better understanding of your affiliate programme

? Camtasia enhances your capacity to produce valuable info products more quickly and which you can sell at higher price because of the full coloured graphics menu and templates that you are used

? You can more easily redirect your viewers straight to your affiliate website after they have gone through your video presentation. You can also place your site location at the end should they want to obtain more information

? You will also multiply your online auction bids exponentially when you make visual presentations through which your voice inflections and passion can be communicated to your customers leading to better conversions and sales. Infact, auctions which include pictures are reported to increase bidding costs by 400%. Thus, video presentations could even bring higher percentages

What has been explained above is not exhaustive by any means but just some of the ways through which you can use Camtasia to boost your affiliate income exponentially. All you need to do therefore is to focus on your set goals and apply Camtasia to achieve the goals.

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