Posts Tagged ‘Wallets’

Writing A Sales Letter: Practice Tips On Making The Pitch

Sunday, November 1st, 2009

The meat of any sales letter lies in its ability to make readers pull out their wallets and buy a product or service. Making a sales pitch is difficult enough off paper; on paper, it has to be quick, terse, and convincing. A sales pitch has to be brief, but neither too short so that it appears hurried, nor too long so that it becomes less and less believable as the sentences run by. A sales pitch also has to be eager, but neither too eager so that the reader is tired out reading it, nor too staid so that the reader ends up bored to death.

Writing a sales letter pitch is difficult, but you can practice writing it by following these simple tips.

- If you are in the marketing or sales department of a company, writing a sales letter will be inevitable business for you. You might not be assigned the job at once, but this should be no excuse for you not to practice. Do not wait until you are given a sales letter to write. Start practicing, so that when you finally get sales letter writing duties, you are already an expert at the art and craft.

- Buy a good book of style and usage. Writing a sales letter does not merely mean putting together sentences and disregarding grammar, spelling, and punctuation rules. You need to watch your language, and now, more than ever, simply because it is your only weapon in fighting your big sales battles. A poorly-written sales letter can turn off customers faster than a poor product or service. After all, customers will not care about what you sell until they know that you care about them first. If you cannot care for your grammar and writing skills, then why should they buy anything from you? The last thing anyone needs is a careless person, and your customers know that.

- Practice the craft on products or services that you are familiar with. Start practicing writing sales letters on a product or service that you actually like and use. Although this sounds easy, it can actually be difficult. How do you make a product or service sound good without sounding like you are hollering your praises out? How can your favorite shampoo sell without you having to showcase how beautiful your hair has turned out? How can you make your potential customers get that spa treatment of their dreams without you sounding like the spa paid you millions to make the endorsement?

- The best writers are those who can sound interested in something that they do not even remotely like. This can be a good practice exercise for you if you have already sharpened your writing skills for the previous exercise. Pick a product or service that you do not like, and try to endorse it. This can prepare you for the times when you might be assigned to do a sales letter on a product or service that you do not believe in; you can always opt out and tell your boss that you do not want to get in the way of your principles, but this option is one of the biggest no-no?s in the sales and marketing world.

- As soon as you know how to get your sales pitch out, it?s time to trim it down. The best sales pitches are no more than a few hundred words long. When writing a sales letter, you need to keep your words convincing, but to a minimum. Remember, not all your readers have all the time in the world to listen to what you say. You need to make your little letter worth their while.

Look back at all your previous exercises and count how many words you used in describing a product or service that you liked, or did not like. How many words did you use? Did you use five hundred or two thousand words? Keep exercising: write the same sales pitch over again, with fewer words this time, but with the meat of your pitch still in it. Keep on trimming your pitch until you are left with nothing but the convincing summary of your endorsement.

Writing a sales letter can be difficult if you do not know how to make a sales pitch. As with any other letter, you need to be formal and respectful, but not stiff and boring. You need all your skills as a writer and salesperson, and you need to put them all into practice. So what are you waiting for? Pick up that pen, or get to that keyboard, and start writing a sales letter!

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Watch Your Language! Tips On Writing Sales Letters

Saturday, October 31st, 2009

Writing sales letters can be more challenging than you think. There are certain formats to be followed, or you can risk tricking your potential customers into thinking that you are a disorganized bully who does not know what he or she is writing about. There is a certain respectful writing style that has to be used: one that is straight to the point and concise without being boring or commonplace. There is also the need creation to be thought of, as you make your potential customers realize that they are in desperate need of something. You also need to make a sales pitch and ultimately move your customers to pull their wallets out and buy your product or service.

There is also the challenge of confining all these to, at most, a sheet and a half of paper. Writing sales letters, in this age of instant messaging and digital communication, is fast becoming an art form. You need to blend in brevity and spunk without sounding like a hyperactive door-to-door salesman; you need to be fresh and new without sounding like a blubbering marketing novice. How can you go about writing sales letters with all these challenges in mind?

The first rule in writing any letter is to obey the Two F rule: format and function. Format dictates that your letter has to be constructed in a certain way. Function demands that your letter has to hit home and serve its purpose. When writing sales letters, therefore, your goal is to sell, and your language must allow you to make the sale.

Here are a few tips that you might want to follow when writing sales letters.

- Never eschew format even if you are writing to someone young or avant-garde. A sales letter will usually begin with the names and addresses of sender and recipient. It will continue with a body, and end with a salutation, along with the signature of the sender. Although this appears confining, the organized nature of the sales letter works both ways: it can allow you to organize your thinking, so that your prose does not smash all over the place as you are torn between selling the product and making customers believe in it. An organized letter also speaks well of you to your prospective customers: you are organized, and you are therefore to be trusted.

- Never leave your grammar, punctuation, and spelling unattended. Always have a good manual of style next to you, and look for online tools that can check your writing. If you have good spelling and punctuation, your recipients can believe that you actually care about your product. If you cannot even take care of simple things such as spelling and punctuation, then can you take care of prospective customers?

If you have good grammar and excellent writings style, you will come off as educated and respectful. An educated person who knows how to speak the language of both the masses and the elite is someone to be respected: earn this respect, and you can get sales.

- Practice your writing! Good writing, whether for short stories, novels, reports, or letters, comes with practice. You can download writing exercises online, or you can go straight to the meat of the matter and practice one of the most difficult parts of the sales letter: making the sales pitch.

Start practicing on writing about products that you like. This will build your mastery of the language in describing what is good about a product. You can then move on to practicing on writing about products that you do not believe in. This will build your mastery of marketing strategies. When you finally find yourself comfortable writing about products and services, then count how many words you used in making your pitch.

A good sales pitch usually stands at about two hundred words or less. Not all your customers have the time to hear about how wonderful a restaurant is, or how a perfume can turn an ordinary date into a romantic one. You have only a few words at your disposal, so practice using them well.

- Always sign your sales letters, or have the sender sign them. If you show a personal touch, you can make it easier for your customers to believe that you care for them and their needs.

These are only a few tips that you might want to follow when writing sales letters. For more tips, consult with your marketing and sales friends and mentors, and ask for their advice regarding tried and tested methods they might use in making good sales letters. Join online marketers? groups or forums to get even more tips on how to make your customers buy your products and services. Writing sales letters can be difficult, but with practice and know-how, you can get the profits you want and need.

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Writing The Ultimate Sales Letter Without Fear

Saturday, October 31st, 2009

Hard selling salespersons can be difficult to deal with: they can cajole you into buying a product or purchasing a service; they can drain your wallet with a few magic tricks up their marketing sleeves, and they can walk away with your money while you are left with a product or service you are not quite sure how to use, or why you should have it in the first place. Such are the arts of marketing, whether they use television advertisements or radio jingles. Not exempt from this label are sales letters, which are now also very difficult to write.

Why are good sales letters hard to compose? In the age of instant messaging and emails, salespeople can be caught up in the swiftness and decide to downgrade their writing talents to typing out a few words of text. Sometimes, curt, quick replies can turn potential buyers away; conversely, long, overdrawn replies can bore potential buyers to death and keep their money in their wallets.

The ultimate sales letter will strike the balance right in the middle: it will be long enough to describe a product or service in detail, but it will be short enough so that the recipient will not take long to read and understand its contents. It will be terse enough so that the potential buyers can be convinced to buy the product or service, but respectful so that potential buyers still feel that the sender cares for their welfare.

So how can you write the ultimate sales letter? You need to know that any letter has two main elements: format and content. Format is highly important, as it organizes the letter into known sections. Organization can allow your recipients to jump to the parts of the letter that they want to go to, simply because they have a clear view of how it is organized. An organized letter, moreover, can also reflect an organized company.

Content is a little bit more tricky, especially if you are used to writing slapdash messages. The ultimate sales letter will contain a description of the product or service, its price, any incentives that the recipient may get if he or she buys the product or service, and how the recipient can purchase the product or service. All this has to be placed in three or four short paragraphs of text, perhaps along with illustrations, and with an air of both care and respect.

The ultimate sales letter is admittedly difficult to write, and difficult to get right on the first try. If you are after the ultimate sales letter, you will first need to practice a lot. Choose a product or service that you believe in, then write about it, addressing an unknown recipient, and convincing that same recipient to buy the product. When you are done, count how many words you used to sell the product. Did you write down a hundred, or a thousand?

You will need to trim your sales pitch down little by little. The ultimate sales letter will take no more than two hundred words to make the sales pitch. First, you will need to convince the reader that he or she needs a certain product or service. This process of need creation is where many sales people fail, since it requires subtlety, not hard-selling overeager pitching. When you convince the reader that he or she has a need, then you need to show that you product or service can fill that need.

You may feel the need to compare your product or service with those of other companies?. Although this can be acceptable for some countries and in some contexts, don?t do it. You need only tout your product or service as the best. If you can, cite some testimonies from your satisfied customers. Make sure that your product or service is not only attractive, but can be sold.

Have you reached the two hundred word, four paragraph mark yet? You need to be respectful, and show the reader that your company cares for them. Remember, potential buyers need to know that you care, before they care about what you are selling. An ultimate sales letter will show all this, and perhaps even more, within one or two pages.

The ultimate sales letter should not be preachy or overenthusiastic, but filled with information that is useful and inviting. If you want to write the ultimate sales letter, practice as much as you can, do your research, and watch your tone. If your recipients see your effort and goodness, they will certainly purchase your products and services.

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How To Succeed In Your Online Home Based Business Opportunity

Friday, October 30th, 2009

To succeed in your online home based business opportunity nothing beats experience for knowing exactly what to do. The thing is there have been plenty of people who have already gone through the process of learning what to do, making errors, losing money, putting up with not making any money. We have done all of that so that you don’t have to! This is your opportunity to “stand on the shoulders of giants” - which basically means it’s your chance to do what we did minus many of the mistakes!

That doesn’t mean that you will never make any mistakes, and if you do it is a case of learning from them and moving on - quickly! I encourage you to see mistakes as an opportunity to learn and grow rather than something you must avoid at all costs. It also doesn?t mean that because ?they? made their money that way, or became successful doing something you will too, but it definitely does increase your odds!

The thing to watch for are the programmes that promise alot and deliver very little, if anything. If you look around the Web you’re going to find a ton of hype about how you can become a millionaire with nothing more than $10, a keyboard and a mouse.

There are people out there who will tell you that you can get rich with no effort, no work and no investment. There are even some who will try to sell you schemes to get-rich-quick, benefit from 20 x deep downlines, make a six figure sum a month in 6 weeks, and every other kind of exaggerated claim you can imagine.

Unfortunately, these people exist because people actually buy into these ?business opportunities?. At the first sign of a chance to pick up instant cash, people whip out their wallets and give away their life savings ? but I’m sure you’re smarter than that. Unfortunately for me, when I first started online ? I wasn?t!

But it’s not just the straightforward frauds you have to watch out for. The Internet changes almost every day. Unless someone is actually earning their living on the Web day in, day out, by the time they’ve finished explaining how to make money on the Internet, chances are, their advice is out of date.

The fact that it’s so easy to create a Web business was what really attracted me to start my own home based business and enjoy making money online. Plus being self-employed I relied on me getting the work, doing the work, and chasing payment for the work! Exhausting no matter how much I love what I do.

Running my own home based business opportunity provided me with an opportunity to not only make residual income for myself but also to use my skills to help other people do the same.

But the biggest influencing factor was the fact that it provided me with an opportunity to develop an additional income stream so that if work dried up or if I was ever off work due to illness, lack of money would not become an issue.

There is no “secret” to internet marketing or any magic formulas! It is a simple case of finding the right customers, discovering what they want, and delivering what they want to them. That’s it really. Simple to read; but not always so simple to put into action if you don’t know what you are doing, or if you are new to internet marketing.

That is why finding a home business opportunity that provides you with an opportunity to not only earn in your business but to learn too is highly important. Especially in the first 3-6 months when giving up, feeling overwhelmed and being totally unfocused are all experiences that can quickly end your online venture. The more you can learn (and do/experience) the faster you hit the high of the learning curve!

Of course there are no guarantees in life, and I cannot guarantee that you are going to be the next online millionaire, but there is someone who can…… YOU! To make it online you need the right mindset - one of persistence, desire and consistency. I have spent 17 hours on my laptop sometimes 4 or 5 days in a row, I paid my dues, learnt what I had to, started and stopped online ?opportunities?, invested in what would teach me and then went out there and put it all into practice.

Now I enjoy a regular income that is surely and definitely growing every few months. Are you ready to do the same? Do you have what it takes?

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This Is The Single Most Expensive Mistake That An Online Marketer Could Possibly Make: Part 1

Thursday, October 29th, 2009

The lines between online and offline marketing are a complete blur. If you have any intention of effectively making money in either arena the key to success has the same formula. Find out precisely what people WANT and give them EXACTLY what they?re voting for with their wallets. Is it really that easy? Well, of course not. The human race?s physiological makeup has never changed. It?s taken millions and even billions of dollars to sort us out. Do you know what all the senseless spending has shown? Well first, we?re all a little quirky. Most importantly, our spending habits have shown that there is organization to all this chaos.

Here are the three keys to your golden egg.

Your prospect must know you, like you and trust you to do business with you. That is pretty easy to understand, right? Then why is it that so many marketers are constantly missing the boat? So, lets expand on those three keys and later on we?ll uncover the real issue.

1. People like routine events. In general, prospects feel comfort with familiarity. There is always a bit of tension when going to a place for the first time. We feel nervous and uneasy when we don?t know what to expect. Whether shopping in a store for the first time or going out on a blind date, that uneasiness will keep your guard up and it?s more difficult to make a transaction the first time you meet. A lot of marketers miss this. They spend a lot of time and effort getting the prospect into their store or on their web site but if the customer does not make a purchase (which is most likely) then when that prospect walks out the door they are gone for good. All that money spent on advertising and building a site/store is wasted. What the solution? Honestly, it?s so easy that when you learn I bet you?ll get a good laugh out of it. Simply visit my web site below and I?ll open your eyes to the secret that changed my life.

2. People want to be around others like them. We all gravitate to others that are like us. Others that have the same interests, views, struggles, likes and dislikes. We all want to be around others that understand what we?re going through. This is why you need to spend time understanding your prospects and understanding the pains that they?re going through. You need to make it all about your prospects. Find out what they ardently desire and then match a series of products to their needs then you may have found more then one golden egg. If you pop by my web site below I introduce you to six streams of income that may change your life.

3. People MUST trust you to do business with you. The question in your prospects mind is will this product work for them? How do they gauge that? Through PROOF of your product working for others that are just like them. (Testimonials)

Here Is The Formula To Your Success

(Prospect Must) Know You + Like You + Trust You = Your Success

The SINGLE greatest and easiest method to develop rapport is constructing a list. The most costly mistake that a marketer could make is not developing a list. Just think about it. How much time and/or money did it take to get that prospect to your website? If that customer does not buy anything then when they leave they?re gone for good. In the world of internet marketing, if you have a conversion rate of 1% to 3% that is considered a successful campaign. So, what happens to all the rest? In some cases, an oversight like this could be the breaker in your business venture. List building is the greatest way to nurture your prospects. By building a list you?re focusing on the long term value of your customers. Whether you want to make $10,000 dollars a month or $10,000 dollars per day building a list of potential customers is the best method to achieving that goal.

How Do You Build A List That Attracts Prospects Hungry For What Your Selling

The most effective way to build a list is by simply getting a web site up and running. Now don?t get scared by this idea. If you simply pop by my web site below I?ll show you how to generate 6 streams of income through your list. I?ll build the web site for you and get you up and running in no time. I know you?re likely thinking all this is going to cost a lot. The truth is… it?s virtually FREE. I will also discuss how to explode traffic to your site and how to start making money within days of getting your site up and running.

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