Posts Tagged ‘Top Search Engine’

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Eleven Productive Hints How To Maximize Web Traffic .

Wednesday, November 4th, 2009

Traffic is really the palmus of a successful business. Boosting web traffic can be quite a task if you are looking for free traffic from the search engines, or it can be too pricey if you choose to pay for each visitor. These counsels will help you to obtain a concord between you and your pocketbook.

Optimize your website.
The number one way of how to make web traffic greater contains optimizing your website by adding profitable keywords to the html tags of the website. Many website proprietors want their website to be optimized when their website designer creates it, but in many cases, that isn’t the case.

Add targeted content.
In addition to the tags, the search engines also pay a heed to the content of the website. A website that is filled with content pages that are optimized using profitable keywords has a greater chance of obtaining a place in top search engine ranking.

Get listed in directories
Directory listings will amend the link popularity of your site which is another tactic that the search engines use in ranking websites in their search results. You probably won’t get a lot of traffic from directory listings; however, it will make higher your ranking the search engines.

Promote the business on forums
Sharing in industry-related forums and polylogue boards is an excellent form of maximizing web traffic . Not only will it help with link popularity, but if you offer creative solution , you will build relationships and a sense of trust that will drive people to your site.

Become a blogger
Many blogs propose comments and make you possible to provide a link to your site in your post which will elevate your link popularity. Some even use the plug-in from Google analytics called “Comment Luv”, which provides a link your latest blog entry which can drive traffic to a site with an added blog.

Market the site through article marketing
Article marketing is the most appropriate way of how to enhance web traffic .to your website. The articles that you write can be republished as is allowing the link in the resource box to be published all over the web. The content of the article builds trust and is bound to result in increased traffic.

Participate in Wiki sites
Links on most Wiki sites don’t have any importance in regard to link popularity; however, authors on Wiki sites are reputed a specialist on the niche that they write about. Taking part can give you credibility and if you can get a link, it is likely to increase traffic.

Network
Networking with others who will send you referrals is a long-term strategy both for online and offline businesses. Internet-based businesses profits from participating in social media websites through which you can direct traffic to your site.

Advertise
Buying ads through a pay-per-click program or purchasing ads on popular websites is an effective (but sometimes expensive) option, of how to boost web traffic .

Email marketing
Don’t forget the potential of preceding customers or subscribers. By marketing through email to an opt-in list, you can draw repeat traffic to your website.

Don’t forget about your friends, family and associates
Use the signature file in your everyday exchange of letters and print your URL on your stationary and envelopes, on signs on your vehicle and so on . Advertising your website should be a big part of your everyday life.

Get more information about how to increase site traffic free and how to increase website traffic by visiting this devoted to driving traffic to your website site.

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Website Content Is Still King

Saturday, October 31st, 2009

So, you?ve developed a website for your small business. It has a clean design and uncluttered layout, accented by aesthetically pleasing graphics. Your web designer has ensured that it is accessible to all Internet users, no matter which browser or screen resolution they?re employing. As you browse the final product, you realize how easy it will be for your potential clients and customers to navigate to all of your website?s pages. You may think that you website is complete - but it?s not. In fact, a website should never really be complete. It?s a fact that search engines such as Google give sites that are frequently updated higher rankings in the search results. What is the best way to update your website on a regular basis? The answer is content!

Visitors don?t come to your website to admire it, they come seeking information. It?s content that gets them there, it?s content that persuades visitors to bookmark your website, and it?s content that entices them to return. Not only do human users like good content, but search engines do as well. In fact, they just can?t index enough of your text - they love that stuff! So, why not give your visitors and search engines exactly what they want? The easiest way to accomplish this is by adding articles that are relevant to your website?s theme on a regular basis.

Turn Prospects into Sales

If your website contains enough informative content, your potential clients / customers will deem you as an expert in your field, see your website as an excellent resource, and most likely choose your firm to conduct business with. Good content converts prospects into sales ? it?s that easy.

Attain Top Search Engine Placement

If you include lots of relevant content on your website, the search engines will also deem your website as an important resource, and in turn, give you a higher placement for all the keywords you are trying to target. If you were to add an article every week or month, the search engines will see that your website is updated frequently and index more of your content. After a few months, you should start to notice a steady increase in search engine traffic to all of your website?s pages.

Receive Natural Links

If you really want the search engines to know that your website is important, you must get other websites to link to your business. If you offer high quality informative articles, other websites are naturally going to link to you because your content is of value to the other website?s visitors. The best types of links to receive are one-way, not reciprocal. Without paying other websites, adding good content is about the only way to entice them to link to you.

Getting Good Content

Nobody knows more your industry than you. After all, you?re the expert, right? So, it?s probably best if you were to write a few articles yourself. Don?t worry if you don?t have the greatest writing skills because you can always get someone to revise your article for you. There are a ton of freelance writers available for hire over the Internet. You could also ask your office manager to review your article, or even hire a student from the local university on a contract basis.
If you don?t have time, or don?t feel comfortable writing your own content, there are hundreds of article syndication websites on the Internet that allow you to use their articles on your website. The articles are free for you to use, but there?s a catch ? you must provide a link back to the author?s website. This link is usually included at the bottom of the article in the author?s bio. To find some good sites, just do a search for ?article directory? in Google.

There is a drawback to using another author?s content, though. Google and the search engines generally give more weight to original written works. So, writing an original article is best, but adding someone else?s article to your site will still add value in the eyes of both humans and search engines. If you want original articles, but don?t want to write them, there are a ton of freelance writers available for hire across the Internet. Employing their service to write a decent sized article should run you about $50. Just do a Google search.

Conclusion

The key is to put yourself in the shoes of your website?s visitors. If you were looking to do business with your company, what kind of information would interest and entice you? You have to consider your target audience and their demographic, and then determine what their needs are. Most people assume that a cool, flashy, attractive website will generate business. That is not totally correct ? you need to give people what they want ? information! Therefore, it?s safe to assume that content is still king when it comes to web design.

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Search Engine Optimisation ? The How?s And Why?s To Achieve Top Rankings

Friday, October 30th, 2009

Why should you ?bother? to optimise your website pages and submit them to as many relevant engines & directories as possible? Well, just consider these staggering facts:

- The rate of people buying merchandise (everything from shoe?s to eBooks) online is growing at a rate of over 20% a year. In 2005, an estimated $150 billion was spent online and according to industry experts this is just the tip of the iceberg.

- 80% of BUYERS who use the internet for their purchases find their chosen websites via search engines.

For serious targeted traffic there are very few things that beat high search engine rankings.

So how do you go about yielding top search engine rankings? It?s actually not as easy as some of the SEO eBook & course peddlers would have you believe. You really need to have a search engine friendly site, know what keywords your prospects are looking for, understand the additional factors search engines look out for and then submit to the correct engines & directories.

This takes time, experience and more than a fair bit of effort. But once you do this, you?re well on your way to high search engine rankings ? and in today?s internet era, that can really push your business to the top of the league while crushing the competition beneath your boots.

Let?s now look at how we can identify our keywords so that our website pages are perfectly optimised when the search engine spiders come a knocking.

How To Find The Right Keywords For Your Website

How well do you know your niche and your customers? Let?s find out. First consider your website and then write down ten ?key phrases? that your potential customers may use when searching in the engines. Now, do this for each individual page on your website. For example if you have an information site on dieting in general, the keywords for your page on exercise should be different from your keywords on healthy eating. If you want high rankings then your keywords should be skilfully spread out over the page (as well as the header on your webpage).

Posting Your Optimised Website To The Most Important Search Engines & Directories ? Why Hand Submission Is Best

Search engines dislike automated search engine submission programs and sites. Many of these programs (available via free submission sites/software) just do not consider the rules of the individual engines. Search engines have also reported that these types of tools are responsible for a lot of ?spam sites? ? bottom line, using these type of programs and sites to send your submissions can hurt your chances of high rankings.

It?s always best to submit manually, even though this can take a great deal of time.

Trick The Engines, Get Your Site BANNED ? The Black Hat Techniques That You Must Never Use

There are always those who don?t want to play by the rules. They want an unfair advantage over everyone else. They want to deceive the search engines to get higher rakings.

It works. For a little while. Then they get caught out and penalised? BIG TIME. Their sites plummet down the pages of the engines. Or perhaps banned altogether.

You should never use ?black hat? techniques to try and pull the wool over the eyes of the search engines. These type of techniques include automatically generated doorway pages, stashing away popular but unrelated keywords, hidden text and other dodgy methods. Some unethical merchants even sell software that can help you do some of the above by yourself ? they know they are hurting your search engine placement prospects and your business but they couldn?t care less - their sales copy is so magnificent that they?ll convince you their software is the answer to high rankings. Always be wary of buying any software that claims to increase your placements ? and always get advice before putting such software into use.

After Submission ? Keep Promoting Through Backlinks

Your promotion efforts should not stop after you finish submitting to the major search engines and directories. When search engines ponder where to rank your site in their engines they will consider your link popularity ? the number of other sites that are linking to yours. Search engines figure that if many other (related) sites are linking to yours, that it must have a certain buzz about it. And so they rank your site higher.

Content, Content, Content (It?s King You Know)

Another thing search engines love is content. If your site has a large amount of relevant content and a large number of relevant sites linking your way then you?ll have the search engines humming with delight. Higher placement.

Submitting content should be done on a regular basis but how can you increase the number of links to your site? Here are some dynamic ways to do this that search engines LOVE:

- Post in forums that are relevant in your niche and leave your website URL as your signature (a signature file is a few lines of promo text that most forums allow you to tag to the end of your post).

- Write articles on your site topic and submit them to article directories and publishing networks (there are thousands of these to choose from ? get your article into as many as possible). Again, your website URL should be stated in the signature file at the end of your article.

- Find ?authority sites? in your niche and request them to publish your articles on their website. Lots of publishers are too busy to write new content and if your article hits the spot you could well find them publishing it.

Obtaining good search engine placements requires a methodical and patient approach. Do the things mentioned in this article and your chances of good, organic placement will be high. And then perhaps you can enjoy your fair share of the $150 billion that?s being spent online every year.

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Make Money With Top Search Engine Rankings

Thursday, October 29th, 2009

Its no secret that Google gets most of the traffic on the internet,followed closely by Yahoo and MSN back in third place.So if we’re going to beat the next guy at getting some free search engine traffic what is required and where would you start?

Well first of all you have to realise that you aren’t likely to rank at the top of most keywords overnight,infact it can take months of hard work to rank for high traffic keywords so the key here is to start with keywords you can target that don’t have a lot of competition.This makes your job 50% easier before you even load a page to the internet.

Next lets look at the specific engines,google takes the longest to rank for out of the top 3 so I like to look closely at MSN search because my experience tells me that even though they dont get anywhere the same amount of traffic I can rank higher and faster here.So my first port of call is to do keyword research specifically with MSN in mind.I use a few tools here but by far the easiest way to do this is to use the free keyword reseach tool at digitalpoint.com .Here you can check keyword patterns and traffic patterns for your desired keywords to see how many searches are performed in the major engines,and also to find spin off keywords you probably would’nt have considered before.You can also check both Overture and Wordtrackers results against each other here to get a feel for how the traffic patterns are going to be for a top rank with your selected keyword.

A rule of thumb I use for MSN is that the traffic for any keyword I search in digital points tool is divided by approx 3-4 to give me an idea of the traffic in MSN.So if my desired keyword had 1000 searches per day according to both Wordtracker and Overture then I can confidently say a number 1 rank in MSN should provide about 300 searches.This doesnt mesn you will get 300 hits ,in fact you may only get about half the searchers hit your site through MSN or any search engines for that matter even if you rank # 1.

So now I can confidently say a top rank for that keyword will provide approx 150 hits or visitors per day.So now we have chosen a keyword that looks good whats next?

Check out the competition on MSN.Theres no point choosing words that you realistically will never rank for .The competition pays big money to be at the top so unless you have the same budget stay away from that game.Those so called gurus of the internet will squash you .My reccommendation is to rank for terms that have less traffic and thats easier to get to #1,especially in MSN.

So what am I looking for when it it comes to my competition ? well we all know that relevant ,theme related inbound, 1 way links from authority sites are the easiest way to rank # 1 or top 10.

In fact it doesnt take too many high quality inbound links to rank for thousands upon thousands of terms.So here is where the fun begins,After you have uploaded your site and optimised the page with all the relevant html tags etc then gathering links to your page is the single most important task you can undertake to rank.I am not an authority on link gathering but here are a few suggestions.

Write high quality articles about your chosen subject or pay someone to write articles ,then submit them to the free article directories,here your article will be picked up by other webmasters and placed on their site with your link on them,This can create many many 1 way links very quickly for your page.

Approach other webmasters in your chosen topic and request link exchange(I personally dont do this as its boring and outdated and honestly is very time consuming)

Use social bookmark sites like del.ici.us to get your content out there and also to get you links from your tags.The search engines love social bookmark sites,I use about 25 of them and they always provide high quality 1 way links,and often with very high PR.

Write a blog about your site and link to it then feed that blog using rss or other syndication methods.this can also provide 1 way links and better results in the search engines.

Buy links. Yes buy them , a few high quality , related links with good Google Page Rank will help massively.

These few ideas I use every day and many more to get traffic and beat the next guy in the engines, especially MSN.

So there you have it a few small ideas to get you moving so go forth and “make money”.

So the only thing left to do after you have achieved a top rank for a number of keyword terms is to make money from them and here are my top two ideas for making money that I use everyday.

1) Google adsense, Sign up free and place the ad code on your page and you will earn a share of each and every click visitors make from those ad blocks.

There are dozens of other places you can earn on a “pay per click ” basis but Google stands out head and shoulders above the rest in my opinion.

2) Affiliate marketing, If your site or page is about losing weight, then sign up free as an affiliate to any one of hundreds of sites that sell these type of products .Then place a link on your page which has your personal code embedded into it and if a visitor clicks on your link and decides to buy then you will recieve a share of that sale.Sometimes as high 70% of that sale.

So there you have it,now go out there and make some money online, because if you dont I will do it for you.

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Market Your Business Every Time You Send/receive An E-mail

Monday, October 26th, 2009

Now, before you start thinking I?m going to write about undertaking mass e-mail campaigns, I just want to make it clear that I?m not going to tell you how to spam every business or consumer in your area. What I will talk about though, is utilizing your Signature File (sig file) and the Auto-responder function to help market your products and/or services to clients and customers.

The Signature File

I?m sure everyone has received numerous e-mails with signature files ? you know, the e-mails that have extra bits of information included at the bottom along with the contact?s personal information. Most people use the signature file to easily and automatically include their name, title, and company at the bottom of every e-mail that they send. What these people don?t realize is that this file is a free and easy way to market their business.

If you would like to keep your signature file professional, you should at the very least, include your business?s website address below the rest of your contact information. It?s smart to take this one step further and add a little ?teaser? below your address to entice people to click on it. For instance, since my business?s selling feature is price, below my web address, I usually include: ?Custom Business Websites only $499?. The goal is to keep it short, but as effective as possible. It reminds prospective clients that my services are professional, but also inexpensive.

Another good idea is to create two different signature files ? one for current clients, and another for prospective clients. Your prospective clients can receive the signature file that includes general information about your main product(s) and service(s), but current clients could receive a different signature file that promotes a complementary product or service. For instance, with my current clients, I include a signature file with the sentence below my website address, stating: ?Get Top Search Engine Rankings?. This is a non-intrusive way to market my Search Engine Optimization service to current clients without pressuring them.

You can also include product or service information in the signature file ? not just generic information regarding your business. If you?re looking to market a particular product or service, include a line touting the benefits that product or service will provide. For example, if you have a financial services business, don?t just let your readers know you sell mutual funds or insurance, talk about how they can retire rich or be financially secure and not have to worry about money, etc. The goal is to interest the reader enough so that they will click on the link.

You?re not just restricted to text with your signature file; you also have the ability to include a picture. Just be sure that the image isn?t so large that it takes away from the rest of your e-mail because that?s not how signature files are supposed to be used. However you decide to approach this idea, just if you are marketing a specific product or service, be sure to include a direct link to that product or service, and not just a link to your business?s main page.

Auto-responders

Want to give your customers or clients the impression of superb customer service? You can do this by setting up an auto-responder. An auto-responder is a feature included in your web host?s e-mail service that allows you to automatically send a pre-written response any time someone sends you an e-mail. At the very least, any time someone sends your business an e-mail, you can have an auto-responder send a reply indicating that you have received their e-mail and that they can expect a response within 48hrs. If your website contains a frequently asked questions page (FAQ), you could provide a link to that page in your automated reply to help improve your customer service.

As with the Signature File, you can also take advantage of auto-responders to help market your products. Maybe a potential or current client / customer isn?t aware of your complete product or service line. Don?t be afraid to include a listing of everything your business has to offer.

If your business offers an e-mail based newsletter, you can set your auto-responder to immediately send the latest edition to the subscriber. This method is much more professional than making your subscriber wait until you can send the newsletter manually.

Conclusion

When used properly, signature files and auto-responders can be a free and effective way to market your business. You should be advertising your products and services every time you send an e-mail. It is the next best thing aside from have a website to automatically generate sales. If you haven?t utilized these two neglected gems already, what are you waiting for?

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