Posts Tagged ‘Time Is Money’

Bidding Directories Make Link Building Much Faster

Thursday, November 19th, 2009

When you are attempting to better the placement of your site in the search engine rankings, you often go crazy trying to get links. Time is money, and attempting to place links on your own, eats huge amounts of time that could be better spent modifying the content and strategic direction of your websites. Outsourcing the tasks required to allow your site to function properly is crucial to your success as a webmaster in today’s Internet environment. And perhaps the most important aspect of websites today is link management. The best search engine optimizers in the industry know that links make up eighty percent of a websites positioning in the search engines, and the other twenty percent is related to on page optimization.

Manually going into directories, searching page structure, positioning, and the presence of no- follow indicators, will exhaust the average webmaster. And even when you find a great directory to list your site in, you still may have to pay for an editorial review of your site. And then you have to wait to see if you get accepted. If you are dealing with free directories, then you often times have to wait even longer to see if you get accepted. Additionally, you need to develop a system that allows you to track your submissions to directories to follow up on the rate of acceptances and denials. All of this eats tons of time, and delays the crawling of links leading to your sites.

Savvy companies have realized that they could offer directory submissions at reasonable rates if they catered to the masses. Many companies and individuals have developed amazing automated systems that will make the process of getting links seem effortless when compared to manual placement. Search engines crawl good web pages often, and if you want links leading to your site to be recognized and credited quickly, you need to find these respected link repositories. One of the easiest ways to find directories yourself is to go into Google and type add url followed by your keyword and the word directory. Or you can do this same search by using add link with your keywords. Often times, building a relationship with other webmasters in your niche is a good idea for placing appropriate links on each others sites. This personal relationship will facilitate the proper placement of your links and help you get them approved much more quickly. However, for most people who want to see quick results, and don’t have much time to be a social butterfly on the Internet, some type of paid directory that guarantees placement is the way to go.

Recently, individuals and companies have developed a new link acquisition mechanism known as a bidding directory. These sites allow you to enter a bid for where you would like your link placed on the page of a high ranking website. The higher you bid, the better the placement of your website anchor text. Entries toward the top of the page will receive more exposure to the human eye, and will be given more weight by the search engine spiders. This is truly an intriguing concept in the world of directories that can help you get links with good page positioning immediately. Using these sites will allow you to concentrate on content instead of wasting hours finding good links.

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The Top Ten EBay Buyer Personalities

Thursday, October 22nd, 2009

In my years of selling on eBay I have come across all sorts of people. For the most part these people have been very nice and easy to deal with. Having said that, there are always a small percentage, like in any business online or offline, who you’ll have some degree of problem with. As explained in my book “eBay Marketing Wholesale SourcePak” you will need to be as polite as you possibly can and have a little patience when dealing with these people. Below you will find my Top Ten List of eBay Buyer Personalities and how to handle them.

10 - The Manipulator
There will be times when you have an auction end with no bids. When this happens watch out for the Manipulator. This is an individual who will email you once you auction ends wanting to purchase your item off eBay at a ridiculously low price. He/she will often try to manipulate you into believing the product will not sell but he/she will be glad to take it off your hands. Forget about them! Do Not sell the item to them. Instead relist the item for auction on eBay with a new headline. If he/she wants it bad enough, they will have to get the item through your auction. And trust me 99% of the time your item will sell.

9 - The Impatient Buyer
This is someone who has won your auction today and is wondering why it wasn’t shipped yesterday. This individual wants what was purchased fast, real fast. Just have patience, be polite and explain your shipping process to him/her. Getting the product out quickly with a thank you note for purchasing will give you a happy customer.

8 - The Disappointed Buyer
There are some people you just can not please, not even if you were to stand on your head. They will be disappointed no matter what you do. Sometimes these people can be down right rude and take up a lot of your time. Learn to recognize this type of person and don’t get caught up in an on slot of emails. Remember that time is money, and once you have done all you can do to rectify their problem move on. If the emails continue simply ignore them.

7 - The Invisible Buyer
This is someone who has won your auction but you never hear from them. Ever! They pay you right on time without any problems. So you send the product they won off to them. And that’s it! They do not leave feedback, and do not return any emails. They just disappear into thin air. If you send a couple of follow up emails asking if they received their item and requesting positive feedback and you get no response, just forget them and move on.

6 - The Interrogator
This individual could drive you crazy. It’s not their fault, they just have questions. Lots of Questions! For these people even if every question imaginable is answered in your auction description, they’ll still manage to find a reason to email you a question. Be weary of this type of individual they can, and will waste a lot of your time if you let them. On your first email to them be polite answer their question then refer them back to your auction description telling them all the answers are there. Suggest they read it again. Don’t get caught up in email after email. Always remember that time is money, and if you’ve done your auction description correctly there should be no questions left to ask. Your auction surfer should be ready to make a bid.

5 - The Late Payer
This customer has no clue about deadlines and they really don’t seem to care about them either. Their attitude is you’ll get paid when I am ready to pay you. You will need to set guidelines for when payment is due. If payment is not received you may choose to give your buyer one extension. Be specific giving him/her a date as to when the balance is due. Also tell them if payment is not received by that date you will have no other choice but to relist the item for auction. Sometimes a month or so down the road you’ll end up getting a check in the mail from this person with a note as to why they were late. Simply return the payment with an explanation that the item was re-listed as he/she failed to meet the payment deadline and it has been sold to someone else.

4 - The Deadbeat
There is no buyer more irritating than the one who is always telling you the check is in the mail. Of course the check never arrives. Unfortunately there is not much you can do about this. Like above give them a deadline and if they don’t make it relist the item for auction again.

3 - The “I’m Sooo Confused” Buyer
This customer does want to buy from you. Really, they do! If they could only figure out how! How to bid, how to pay, how to… All this high tech computer stuff is just way to confusing for them. Have patience and be polite. Explain what they should do next. If you find no matter how you explain things it just doesn’t register with them, suggest they read over eBay’s tutorials. Remember your time is money and you can only spend so much time with any potential customer before you must move on.

2 - The Spender
This individual can spend a lot of money with you. And often will return as a repeat buyer usually purchasing a little of everything you have up for auction. This person will also spend $100.00 in merchandise in order to save $10.00 on shipping. Bless him/her!

1 - The Perfect Customer
This individual is simply a Happy Person. He/she has won your auction and they are just ecstatic about it. The great thing about this type of buyer is if you run into a problem they are always understanding and easy to deal with. If looked after correctly, very often these people will become a customer for life. Now, don’t we wish all customers were like this.

So, there you have it. The Top Ten eBay Buyer Personalities. If you already sell on eBay I’m sure you will recognize some of these personality traits in your own customers. If you’re just getting started with your eBay Auction Business no doubt you’ll be running into these people soon. Whatever personality your day brings you, always be patience, polite and just have fun with it.

Happy Selling!
Joe Clare

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