Posts Tagged ‘Time And Money’

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Small Business To Business Strategies And Principles

Tuesday, November 24th, 2009

The small business niche is one of the best markets there is so your strategies should be as well. The SBA says that any business with less that 500 employees. That would mean that in the US alone there are over 15 million small businesses. Considering how small many of those are those small local businesses, there are a staggering number of needs. There are very few of those businesses who have all the tools they need to be successful. What they need is you and what you have the ability to offer.

There are some things that you have to know about small businesses before you can do well at meeting their needs. You have to realize that even though they have an independent spirit they know full well their limitations and that they need to outsource quite a bit of work. The small business owner has limited resources, such as time and money and keep a tight reign on what little they have. Each small business owner considers what they are doing to be the most valuable thing in the world. Small businesses also have a tendency to be very loyal to those who take care of them and treat them well.

There are things that you need to do when not just seeking small businesses but keeping their business when you have it. You need to respect their independent spirit and treat them with respect. Don’t treat them as a target but as a very important person or business. Come to them in a spirit of cooperation. Make yourself their ally.

Time is precious to the small business owner. Learn to value theirs and they will value yours. The small business owner already puts in a lot of time as it is. Be quick and to the point with what you are trying to offer the small business in your marketing strategy. Get to the point and get out of their hair as quickly as possible. Do let it be known that you are trying to show respect for their time. No need to be secretive about that.

In the same way realize that this isn’t some big corporation with tons of cash to throw around. These are small businesses just like you who may be in a lot of debt already. They aren’t suckers, they are shrewd business people who protect like a pit bull what little they have. Remember this in your pricing (which is always a matter to consider in your marketing strategies) and remember it when you in communication with the small business owner. Show that you are not only aware to their limited means but show sympathy and a willingness to work out something with them.

Whatever you do, don’t talk down to them. Treat them with respect and as not just your equal but as a very important entity. The strategies that you use in marketing to small businesses, if you want to be successful, have to show to them that they are the most important customers you will have which they truly are.

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Exposing The Secret Pay Per Click Formula

Tuesday, November 24th, 2009

If you want to have success using pay per click to market your online goods and services, you’ve got to devise an effective pay per click formula. Not every online marketer approaches pay per click in the same way, and each probably has developed their own unique method in order to make pay per click (or “PPC”) work for them. Regardless of your approach, there are several important secrets to pay per click marketing that you should bear in mind when you decide to follow someone else’s plan or to develop your own pay per click formula.

The biggest secret is that conversions (sales) are the most important aspect of your PPC marketing campaign. Everybody loves to get lots and lots of clicks on their PPC ads, but if those clicks aren’t converting into sales, then you’re simply wasting your time and money. That’s why it is critical to test your PPC ads, and full tracking and testing need to be the very foundation of any successful pay per click formula.

So how do you test conversions? One of the simplest ways is to develop numerous PPC ads for each of your online promotions, rather than just one. A good mix might include three or four different ads, all for the same marketing effort. You could use those four different ads in bids on the same keywords, and then have each of those four ads point to a different page on your site. The content on each of the pages should be the same, even though the pages have a different URL. In this way, when developing your pay per click formula, you can decide which of these PPC ads generate the most sales.

For example, if you have four different ads running and each ad sends 500 clicks to your site, you can use your Web tracking logs to determine which of those four ads ended up converting into the most sales. Say that “Ad #1″ sent 500 clicks and from those you made 3 sales, and that “Ad #2″ sent 500 clicks and from those you made 2 sales, and “Ad #3″ sent 500 clicks and those generated 7 sales, while “Ad #4″ logged 500 clicks but only one sale. Your conversion rates for those ads would be 0.6 percent, 0.4 percent, 1.4 percent, and 0.2 percent respectively. Clearly we can see that “Ad #4″ out-performed all of your other ads combined. Therefore, when you put together your own pay per click formula, you should include the advertising ingredient that delivers the most return on investment: in this case, it would be “Ad #4″. Forget the others.

Of course there are other things to consider in developing a successful pay per click formula, such as keyword research and the actual cost-per-click compared to revenue generated by the PPC traffic. But before you start with a wide shotgun approach to launching a PPC campaign, take a step back a moment and develop a plan to test your conversion rates. You’ll quickly find that this is one pay per click formula secret that can mean the difference between success and failure.

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Internet Advertising Options

Monday, November 16th, 2009

Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business
appropriately and are, in turn, loosing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.

Advertising in e-zines is a popular way to promote your online business. Ezines are the magazines of the internet; they written on a particular subject and read by those interested in that subject. Therefore, ezine readers are already potential customers and advertising your site in ezines that are related to your business is almost guaranteed to help drive traffic to your site and increase sales for your product. You should be sure when advertising in ezines that you are not advertising along side
competitors. Ask the ezine producer if there is a policy concerning posting competing ads. It is also a good idea to subscribe to the ezine before making a decision about whether or not to advertise in it. An ezine that runs fewer ads is a better choice than one that runs many ads. You can look at the online Directory of Ezines to find publications that are relevant to your company.

Pay-per-click programs are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With
pay-per-click, you can advertise you site and only pay for those who click the link and go to your site. Another popular pay-per program is the pay-per-lead program that allows you to only pay for leads. Usually this means that you pay for only those who download a trail, fill out a form or enter a sweepstakes; whatever you choose. Lastly you can display pay-per-click banner ads in which your company would be allowed to place a banner on their site and you will be charged for every click that your banner receives.

Opt-In email is a great way to advertise your business, however it is expensive and it can be misused very easily. Using opt-in emails, you would
submit your sales copy to the company that will in turn email it to those on their mailing list. You should be very careful since some of the companies that advertise their mailing lists as opt-in email service is sometimes really SPAM. It is essential that you have a perfect and effective sales letter when using opt-in mailing lists. Without and
effective sales copy your money and time have been wasted.

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How To Get Targeted Network Traffic From Stumbleupon?

Wednesday, November 11th, 2009

Network Traffic is what all Internet Marketers need. If we are more precise about this, marketers need highly targeted traffic. Targeted Network Traffic means they are interested in what we have to offer and are therefore more likely to buy, signup or otherwise participate in our website.

Many marketers spend a lot of time and money building visitors to their sites.Frequently, the cost of getting the traffic far exceeds the minimal income made from the site itself.

Aside from the usual traffic generation methods, there are other Web 2.0 strategies you can use to boost your traffic.

One site is able to provide large amounts of visitors quickly.

This site is Stumbleupon.com. It is a site that has a great following and provides something for people who are bored at work or at home. The basic premise is that you find a site you think is interesting (you Stumbled Upon it) and submit it to Stumbleupon.

Visitors get to view sites that other people have discovered. If they say the like the site, it will get more views.

Stumbleupon is appealing to people who want to see what other people are up to. People can see what other people are up to and cast their vote of approval on it.

In order for your site to do well on Stumbleupon it must be the kind of site that people will want to pass on and recommend. Typically, a sales letter will not do well. Anything that is cute, funny or entertaining will do well.

It may be an article or website or video.Whatever you create must have social appeal to your target market. You may have to think about how you can angle your content in order to give it wide ranging appeal.Doing this will get you traffic.

It is better for you if someone else does the initial Stumbleupon.A friend, family member or outsourcer could do this.You will have to let them have some space separated tags plus a description and to be told which category to place it in.

Other people need to say they like after the first.This helps get more views and starts a viral effect. If you can, put a link to Stumbleupon on your website to make it straightforward for your visitors to say they like it.

A decent article with wide social appeal can get thousands of visitors in a single day from Stumbleupon.It is a very powerful site that you, as a marketer, must be using. With the Network Traffic potential from this site, you are missing out on valuable backlinks and massive amounts of traffic if you are not using it.

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Arthor:
Annette Lode

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