Posts Tagged ‘Tag Description’

Five Good SEO Tips - We Sketch Out The Fundamentals Of On Page Optimisation

Monday, November 23rd, 2009

When beginning the optimisation of your website, the first thing to take into account is what keywords you are going to use. Firstly the keywords must be relevant to the subject matter of your webpage, there is no point in trying to use keywords that are unconnected to actual content of that page even if they fit in with the general theme of the rest of your website. Before deciding your keywords, use google adwords keywords tool to check the amount of traffic and competition for each keyword, the tool can even suggest new keywords for you. What makes a good keyword? Well, ideally the keywords you pick should have low competition and high levels of monthly traffic. This means that you will get good levels of traffic with minimal SEO efforts. There are many tools you can use that will also scan your competitors websites and tell you just which keywords they are targetting, how many backlinks they have and the anchor texts used on those backlinks, this is all very valuable information to have under your hat before you set out, these tools are used by professional SEO Services companies. Once you have decided which keywords to use you will need to optimize your webpage so that it will be indexed by the search engines for the keywords you have chosen.

Meta Tags.
The title tag, description tag and keywords tag should all contain the keywords you wish to rank highly for, it is important to remember that the title and descritption tag should be written for readers over search engines, do not make it look spammy in order to obtain a higher keyword density.

Quantity and quality of content.
Next lets take a look at the subject of content, the content is what your readers will be visiting your site for. Make sure that it is on topic in relation to your chosen keywords, informative and interesting to read. The content should also contain around a 1.2% density of each of your keywords, some people reccommend more than 1.2% but I have found this percentage to be ample and a lower keyword density makes it far easier to write intellectual and natural content without it looking spammy. The page content should be substantial enough to give a reader the facts and information they are looking for, do not put up a page containing a short paragraph and expect it to rank highly, search engines appreciate content over everything else. The more often you can add to the content on your page the better, Fresh content is to search engines what chocolate is to children, they love it!

Page URL.

It is always desirable to have your most important keyword in your pages url, it gives the search engines a great indication that this term is relevent to the pages content and can often assist your pages ranking.

Backlink building.
Backlinks are links from other domains that point to your webpage, Google and other search engines use these links to calculate the status of your web page, each inbound link is counted as a sort of vote for your page and the more votes a page has, the higher it is returned in the search results. Keyword anchored hyperlinks can be used to promote the rankings of any given keyword on you page. Backlink building can be very time consuming, if you dont have enough hours spare each day to build them yourself, you could always look at SEO Packages.

Find out helpful knowledge about the topic of one way links - study the web page. The times have come when concise info is really at your fingertips, use this possibility.

Tags: , , , , , , , , , , , , , , , , , , , ,
Posted in internet marketing | No Comments »

The Truth About Google Supplemental Results

Sunday, November 1st, 2009

So you have a slick, eye-catching web site with lots of fancy graphics and flash animation, congratulations! You excitedly type in your site’s url in Google’s search engine?and your site shows up in Google’s supplemental results.

What’s going on? What exactly are Google supplemental results and why would you not want your web site to appear in them?

According to Google’s FAQ page, supplemental results are part of Google’s auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have “fewer restrictions” than those that appear on the main results page. They further say that the inclusion of sites on the main or supplemental index is purely automated and does not affect page rank at all.

In truth however, pages that appear on the main index will almost always show up first in a search. Supplemental search results will only show up if there are very few or no results at all in the main index. Plenty of older web sites also tend to populate the supplemental results page. Needless to say the supplemental results page is not where you want your site to end up. Ironically several people have emailed Google asking that their sites be included in the supplemental index!

So how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?

Several factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.

One of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.

In the title tag, take care that you don’t use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or “spammy”. Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page’s content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents’.

Just like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for?you guessed it: the supplemental index. Long url’s or url’s with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.

Aside from your web page’s text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.

Okay, so you didn’t take all these factors into consideration and now your beautiful web site is on the supplemental results page?what now?

The first thing you can do is to write some good content. A few lines of text won’t be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you “borrowed (copied)” from another site, now would be a good time to change them.

Rewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.

At this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don’t forget to check for any orphaned web pages!

Sometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.

These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you’re website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish for.

To find the best deals on lighted palm trees, visit: lighted palm trees. lighted palm trees always conjure up thoughts of tropical paradise and do not take much to maintain. Get lighted palm trees in almost any size, any types, and any colors!

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in internet marketing | No Comments »

How To Optimize Your Website For Google?s Top 10 Ranking - More Steps

Friday, October 30th, 2009

Search engine optimization is the process of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search.

ON-PAGE OPTIMIZATION FACTORS:

The Major Factors Are:

Meta Tags, Header Tags, Text-body tag and Alt image tags:

1- META TAGS:

Meta Tags are code in your HTML that is invisible to the visitors of your web site but are read by some web spiders and search engines.

Meta tags used by a large percentage of the top search engines as one of the main guidelines on how they will index your site

The Main Meta Tags are:

? Title Tag
? Description Tag
? Keyword Tag

Targeting the right keywords:

Do keyword research- it is very important in building traffic

To do your keyword research visit this website http://inventory.overture.com/d/searchinventory/suggestion/

Select a short list of 3 to 4 keywords

Title tag:

The page title should include ONLY your main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

The title is the most important piece of information search engines use to index Web pages. Include the title of your page and 3-5 important keywords. Format your site title as follows:

Site title, keyword1, keyword2, keyword3

You may use your URL, or the name of your company as your site title.

? Make sure it specifically describes your product or service,
? Makes proper use of 3 or 4 keywords,
? Use between 10 and 80 characters long.

Tips:

? Taken out all of the “ands”
? Replaced one of the “ands” with a “|” character
? Always Combine Your Keywords In The Page Title

Description Tag:

The Meta description tag describes your site’s content, giving search engines’ spiders an accurate summary filled with multiple keywords.

? Use a descriptive paragraph or sentence that is relevant to your page.
? If possible, use a sentence or paragraph that is present in the content of your page
? Use up to 500 characters, including spaces.

Keyword Tag:

Use a list of keywords that are relevant to the content of your web page. Use your url as the first key word and separate the keywords with commas. Format the key words as follows:

www.sketch-plus.com, keyword1, keyword2, keyword3, ?..

Add 5-10 Keywords

? For best results a tag sized between 50 and 250 characters.
? Note that keywords should be separated with commas.

Free Meta Tag Analyzer:

This Meta tag analysis tool will help you analyze your web pages and
check for search engine compatibility.
http://www.hypergurl.com/form.html

More Sites for SEO:

http://www.submitnet.net/
http://www.submitexpress.com/

2- HEADER TAGS:

Headers are used to break entries up into logical sections.

Add h1 header tags- (Place your most important keyword) it’s best to place your h1 header tag on the top left hand or top/middle portion of your page.

When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.

Add h2 header tags- (Place your 2nd most important keyword) should be placed somewhere towards the top half of your webpage.

3- TEXT- BODY TAG:

The body element defines the documents’ body. It contains all the contents of the document (like text, images, colors, graphics, etc.).

? When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don’t overdo it though.
? Try to mention each keyword in a natural way as you are writing
? Include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.
? Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage
? Bolding, italicizing and underlining…Once we’ve finished writing the copy, we should go through and bold, italicize, or underline some of the keywords only 1 time each, maximum.
? Any keyword must be used 4 times or more in your site’s HTML body. This is highly recommended for best ranking results.
? Avoid Excessive Keywords- No word to be used more than 30 times throughout the page.

4- ALT IMAGE TAGS:

ALT tags are images’ descriptions.

? Place your keyword 1 in the alt image tag of the very top image in your webpage.
? Place your other 2 keywords plus an extra word like “picture” or “image in the alt image tag of 2 more graphics throughout your webpage.

LOAD TIME ANALYSIS:

If your Web site does not load in 12 seconds or less with a 56k connection, statistics show that about 45% of visitors will leave the site.

? Optimized you site for 56k modem users- Load time 12 second or less.
? Try to keep your homepage under 50k and your other pages under 40k.

SEARCH ENGINE GUIDELINES:

Always remember this general rule when building your site: ?Search engines do not like to be fooled?. Do not try to manipulate your listings through sneaky methods. Provide useful, relevant content, and you will never have to worry about search engine guideline violations.

? Hidden Text - you never hide text.
? Excessive Keywords-Use keywords naturally in sentences and paragraphs.
? No word to be used more than 30 times throughout the page.
? Repeated Keywords- No keywords to be repeated multiple times in a row. We recommend using keywords naturally in sentences and paragraphs.
? Doorway Pages- Doorway pages are discouraged by most search engines.
? Harmful Redirects- Redirecting pages have a hard time being indexed by search engines.
? Frame Issues- It is recommended for sites that use frames to implement a descriptive NOFRAMES tag with relevant text content.
? Macromedia Flash Issues- Don’t create all-Flash pages for any content you want to get indexed - instead, put that content in the HTML portion of the page.

Enjoy!

To find online roulette systems, roulette strategies, winning ways of making a bet, and useful software, visit: how to win at roulette. how to win at roulette is really a great and comfortable way to earn A LOT OF money. Get everything you need to know about how to win at roulette!

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in internet marketing | No Comments »