Posts Tagged ‘Step 1’

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Referral Business: 3 Steps To Generating Unlimited Referrals

Tuesday, November 17th, 2009

Of course, every sales person knows referral business is vitally important. But how do you generate enough referrals to triple your sales and commissions? That?s easy, keep reading and I will share three sure fire steps to creating massive referrals for your business:

Step#1: Wow your clients

The first step to generating referral business is to go out of your way to demonstrate a high level of service to EVERYONE who comes in contact with your business ? not just clients.

Everyone who comes in contact with your business is a potential customer or referral source. As a mortgage lender, I?ve had service people come into my office, see how we do business, and ask about refinancing.

But how do you ?wow? your clients and others to generate referral business?

Basically, you will need to be honest, knowledgeable, friendly, professional, and deliver on your promises.

Exceed their expectations. Set yourself up to succeed. If you think a task will be completed on Wednesday, tell your client it will completed on Friday. Then, when you call them on Wednesday to report that the task has been completed you?ll look like a superstar because you exceeded their expectation. In short, deliver ahead of schedule.

Communicate proactively. Find out why your clients call and stop them from calling by answering all questions ahead of time. In the mortgage business, I found that clients and everyone else involved in the transaction would call for status updates. So I put a system in place to communicate updates to everyone automatically. Now, my phone doesn?t ring because clients get regular scheduled updates.

Give unexpected bonuses. Give your clients some kind of surprise bonus. Give them more than what they expected. Your bonus could relate to your product or it could be in the form of a gift. Here are a few gift giving ideas to help generate referral business:

Before the sale
Try to give your clients something right up front. Try giving clients a $5 gift card before they even agree to do business with you.

During the sales process
Send cookies to both spouses? work with a thank you note and plenty of your business cards so they can give them to co-workers. This is a excellent technique for creating referral business.

After the transaction is complete
Send flowers to your clients? home.

Step #2: Collect testimonials

Now that you have wowed your clients, get a testimonial from them.

In fact, it would be a great idea to survey your clients at the beginning, middle and end of the sales process immediately after they have received one of your gifts.

Collect your surveys in writing by using short, quick answer questionnaires ? 10 questions or less. Here are sample questions for your questionnaire:

1) Why did you choose to do business with us?

2) Was your transaction closed on time? YES / NO

3) How would you rate our courtesy?
EXCELLENT / GOOD / FAIR / POOR

4) How would you rate our efficiency and speed?
EXCELLENT / GOOD / FAIR / POOR

5) How would you evaluate the competitiveness of the price you received on your product?
EXCELLENT / GOOD / FAIR / POOR

6) Overall, how would you rate the service you received during this transaction?
EXCELLENT / GOOD / FAIR / POOR

7) Have you ever purchased a similar product from a company other than Your Company Name? YES / NO

8) If you answered YES to question #7, would you say we were:
BETTER / SAME / WORSE

9) Would you recommend us to a friend or relative? YES / NO

These questionnaires will serve as testimonials for the next step in the creation of your referral business.

Step #3: Generate more referral business

Use your client?s testimonial to target everyone in their center of influence. Send your testimonial to prospective clients and referral business partners along with an approach letter.

More on the approach letter in a moment; first, here is a list of potential referral business partners that can be targeted after a mortgage transaction just to give you some ideas:

* HR manager at their work
* Listing real estate agent and that agents entire office
* Selling real estate agents and that agents entire office
* CPA
* Financial planner
* Insurance agent
* The seller of the home on a purchase transaction
* Title Company
* Real estate appraiser
* Neighbors

Now, do you need some ideas for writing your cover letter? To download three approach letter samples visit: www.Mortgage-Leads-Generator.com/a/approachletter.htm

In summary, incorporate these ideas into the way you conduct business and you will automatically deliver such a high level of service that your clients will jump at the chance to tell their family, friends, and co-workers about your service.

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

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Sell Something And Make Money

Tuesday, November 10th, 2009

Do you see to see how many websites are offering all the secrets to making money on the Internet? Here I will give you a secret right now, there are no more secrets! To make money on the Internet, you must sell something that people want or need.

So how do you do that? Now, how would the average type of person acquire the skills and knowledge to enable them to start earning money online?

We?ll give you a quick little scenario you can do after you finish reading this article. Let?s do it step by step.

1. To start with you will have to acquire a product. Joining an affiliate marketing program is perhaps the best way to do this.

2. As the next step, you will need to have somewhere from which to sell your services or products. You can use a website that comes with your affiliate marketing program, or you can start your own website or blog.

3. One great way to start is to set up a blog with wordpress or blogger.com or wordpress. You may want to chose the blog?s theme as ?your name? reviews. For example, Joe Blow Reviews! What you?re going to do is review basic affiliate products and programs and then sell products to people reading your blog articles.

4. Now the next move would be to start adding some affiliate products to the pages of your blog. Google offers excellent tutorials on how to do this with your blogger blog.

5. Now you want to start adding blog content to your blog. You can either write articles or buy them from someone. The key is that you consistently add content on the regular basis.

6. Along with adding content to your blog is you want to bookmark your blog articles to various social directories. This is a critical step both from the search engines point of view and from your getting readers to your blog.

7. Next you continue to do this over and over looking for ways to get traffic to your blog. A great source of information for you to read is Jack Humphrey?s handy Authority Black Book.

Once you have traffic coming to your blog and you are making money with the affiliate programs, then you add another program to it and review it. Once you have done this, repeat the process again and again until you reach the stage where you have the income you desire coming in.

The way you are earning money is selling the affiliate programs or products that you are listing on your blog. If you do not want to go to all this trouble you can promote your affiliate website directly and just concentrate on getting traffic to your affiliate sales page.

Remember, all business is based on selling something. So to make money, find a quality product that is in demand, and let the world know what it is that you have to offer. Repeat this often enough, and success will follow.

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8 Money Making Ideas All Packaged Up Like A Big Box Into One Program

Monday, November 2nd, 2009

Are you tired of your current financial position? Have you gotten to the point where you absolutely want to do something about it? Do you have the drive and determination to put money making ideas to work for you?

There are a lot of programs out there on the internet, which ones should you join? It does not matter if you join all of them, unless you know how to promote and market those programs your money making ideas will be for not.

I came across a business that had 8 money making ideas rolled up into one. It was kind of interesting, and so I investigated further. I sign up giving my name and email address and got my own people search engine, it was kinda incredible. I then had to complete 3 steps, step 1 was to sign up with 3 affiliate programs, ClickBank, HD Publishing and MyLife.

The money making ideas that these companies have work together with your people search engine. If someone buys something while on your people search engine you make money. I next moved on to step 2 in which I had the chance to change my huge, long, ugly url into my own personal domain.

You have a decision between Host Gator and GDI, and they both offer great hosting capabilities. The nice thing about this business is that they set up everything and have a really helpful forum in helping you with the problems you may have along the way. I have made a lot of friends in this forum. Money making ideas are hard to come by and they freely give these ideas in the forum and try to help each other succeed.

I moved on the step 3 and have a chance to finalize my search engine and move on to advertising and marketing the program. The thing I really like is the focus on learning how to earn and being taught many money making ideas to help you succeed.

I incredible amount of answers would come in minutes. I began to learn fast about this APS program and all that went along with it because of the great people of this forum. Come to find out the forum is monitored by Super Sponsors, these people are a bit more knowledgeable and try to help people move down the path.

This is a real business and has awakened my excitement and hope in the future of online marketing. Make sure you find out about this program and its many great ideas.

Scott Hogge wrote this article about money making ideas so it would help other online marketers understand the great ideas present in this business. If you would like to know what the program is that offers such great money making ideas click here.

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How To Take Your Niche Market To Google Page One. Interesting Information To Bear In Mind

Friday, October 30th, 2009

To begin with you need to understand that it is going to be quite complicated to take your niche market to Google page one unless the case is that you are a well established website owner with a big marketing budget. But still it is possible. In order it will be easier for you to comprehend let?s have the instance. If you choose niche “cat food” this will be extremely difficult but if you try “diabetic pet food for cats” things will become much easier and you will certainly get the greater opportunity that your site will draw the attention of the search engine bots. The point is that this will help you to achieve your goal ? to get on page one for that search term, and bring the attendant traffic that will follow from this good position. Accordingly, as you have understood this narrower phrase would be your niche.

In order to identify your websites niche and get that one that will bring the proper type of traffic that will assist you to be thriving, you need to make the following steps:

Step #1 ? Researching

You should use Google’s AdWords keyword tool and type in your general market term, for example cat food. Consequently you will see that this will produce a list of lots of key words associated with cat food. As well you will get the number of times each key word has been searched for in the past month. You should prefer terms of 3 to 4 words in them, and a search volume of as a minimum 1000 per month. Then ? create a list.

Step #2 - Competition Assessing

It means that you should take your list and type each term into the Google search box, put the phrase in quotes, for instance “diabetic cat food”, and take a note of how many results are found. To go into more details, you will get the number at the top of the search results page, for example, Results 1 - 10 of about 8,190 for “diabetic cat food”. Basically speaking that is the actual result for that term at the time of writing. It is also worth for you to bear in mind that you should select anything under 30,000 because in this case you will have a really good chance to get on that first page of results. After this you should make a note of your best results, most search volume for lowest competition. At last, you can opt for your niche.

Step #3 - Finding Products to Trade

If the case is that you don’t have a product for your site, you may prefer the other great choice - joining the affiliate program. Needless to say visiting Google is the easiest method to find a proper affiliate program for your niche. The only thing you will have to do is to key in “niche phrase + affiliate program” and you will get the results. It should be as well stated that if the case is that you don’t find any appropriate products, you can also try serving contextual ads on your site for your keyword, such as, using Google AdSense.

And now that you have the most potentially profitable keyword for your list it is the time to get your web site.

Step #4 - Domain Registering

So, now you require a domain name for your website. As a matter of fact your name should include the phrase you have chosen (in our instance this should be “diabeticcatfood.com”).

Keeping the mentioned info in mind it will be rather easy for you to take your niche market to Google page one and accomplish success in you online undertaking! Good luck!

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Reciprocal Linking Strategy

Friday, October 30th, 2009

If you want to get serious about driving more traffic to your website and improving your search engine rankings you need to develop a linking strategy. There are three primary linking strategies:

1. Reciprocal Linking
2. Purchasing text links
3. Employing a link finding service

This month’s issue of BizAtomic Advisor focuses on Reciprocal Linking ? How it can help. When a trusted site links to yours, people follow that recommendation.

Reciprocal link means your website links to another website and that website links back to you. Search engines use link popularity to rank websites. Exchanging reciprocal links with other sites will build a great link directory that will motivate visitors to bookmark your website to get access to your link directory.

One of the factors search engine’s use to determine your relevancy to a search term is the number of websites linking to your website. This is an effective way to increase your search engine rankings.

Three key success factors for a reciprocal linking strategy are:

1. Quality of links should outweigh quantity
2. Link partners must relate to your site content
3. Partners should link to you from pages listing as few links as possible

Linking is what the web is all about. It helps you move from one document to another and from site to site while maintaining your focus on a particular subject. The ideal situation is to have one way links from related sites without you pointing back to them. However, you would have to have a lot of valuable information, tips, tools, articles, resources, etc. in order to motivate people to link to your website. Unfortunately most sites don’t fall into this category and reciprocal linking is a requirement.

Step 1 - Get people to want to link to your website. Generating quality inbound links to your website requires a systematic approach and hard work. But the payoff is worth it. To begin with you must have good content on your website. Step one is to analyze the value of your content in relation to competitors. You will also need a page of outbound links on your website that visitors will find valuable.

Step 2 ?Research websites that are worth linking to and that will bring relevant traffic to you. You need to identify the portals, directories, news sites, ezines, blogs, and other information sources specific to your industry. You can let your fingers do the walking across the keyboard or you can purchase one of the many software tools on the market designed to locate relevant sites. They also help collect email addresses and even prepare letters requesting that a site add a link to your site. Without making any recommendations you may want to look into the following tools:

* Arelis Reciprocal Link Solution
* Zeus Internet Marketing Robot
* Linking 101 Linking Management Script
* Duncan Carver’s Link Management System
* Hot Links SQL V2.3
* LinkMaster Pro
* Links Manager
* Links4Trade
* PowerLinks.com

Make sure you at least visit the sites these tools generate. However, the best way to build long-term link popularity is to offer good content and features providing real value to your visitors. People will discover your website.

Google is a great help with your research because it ensure your partners are properly indexed. Look for sites closely related to you in terms of theme and keywords. Google’s ranking algorithm takes into account each link’s importance along with other factors like the proximity of your search keywords in the documents. In other words, it’s not just about the number of sites that link to a given page, but also the importance of those sites (measured by the links to each of them). Google has given a name to its ranking algorithm for determining a web page’s importance; it’s called PageRank(TM).

Human based directories like Yahoo and the Open Directory project have a lot of influence over search results. List your site in the correct category with a good description.

Next make sure you are linked to and from topic specific and niche directory websites. These are sites that provide information that is an exact match for what you provide.

Don’t forget partners and vendors from your business. Since you already have a relationship you are more likely to be able to request and receive a link from their website.

Step 3 ? Implementing your strategy. Like any marketing campaign you need a plan.

* Set business benefit objectives for your Linking strategy. Think about what you are trying to achieve and write it down on paper.
* Develop a content plan for populating your website with valuable content.
* Set linking policies, pages, and linking code you can give to link partners for your site.
* Monitor the progress of your linking strategy so that you can see what results have been achieved and adapt or tweak what you are doing to improve results.
* Benchmark your site’s link popularity against competitors

A Reciprocal Linking Program will require that you manage the following:

1.The name of the site

2.The URL

3.The name and email address of the person who runs the site

4.The date you contact the person who runs the site and the date he or she responds

5.The resulting deal (Some will say yes, some will say no, others will not reply at all, others will want a link back from you, some may want money for links, some will be out of town and take weeks to reply, etc.)

6.The status of the deal

7.Verifying that the link is in place

8.Checking the site periodically for the link (Yes, some folks swap links and then pull yours for odd reasons.)

Remember the most important benefit of a link exchange is the traffic resulting directly from these links. Search engines are highly unpredictable. They keep changing their algorithms every now and then. Your site is on the top 10 results today but it may not be so tomorrow. Of course, you don’t want to exclude search engine optimization but your main concern should be getting traffic from direct links.

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