Posts Tagged ‘Robot’

Getting The Most From Your Article Submitter Software

Monday, November 2nd, 2009

If you are serious about Ezine article writing you do need an article submitter. It is, in fact, an articles writers most important tool. The latest generation are faster, have more automatic features, and continually update their databases. Article writing has continued to increase in popularity because the once dreaded time consuming submittal chore has been made so easy. Some of the latest generation article submitters not only submit the articles, but actually provide software to help you write the article! This almost sounds too good to be true, but current reviews praise article creator software.

If you are reading this article you have made a choice on how to drive traffic to your website. There are three ways to get targeted traffic, buy it, borrow it, or create it. Without a doubt, Ezine article writing does drive targeted traffic to your site. Just as true is the fact that Ezine article writing takes more work than the other options.

Enter the article submitter software program. Without this valuable tool it would be physically impossible to submit the number of required articles to the hundreds of article submit sites for the needed exposure. You enter your article details into the software once, and then select the directories you would like to submit to. The software will automatically fill in all of the submission criteria saving you an incredible amount of time. Another time saver is the fact that most article submitters come with a database of article submit sites, that is continually updated for you. If you have ever tried to compile a list on your own, you know that the database alone is worth much more than the cost of the submitter program!

A word of caution here. Do not get involved in robot spam type submitter programs or companies that do this. This type of sloppy submittal is frowned upon, a nuisance to the submit sites, and can get you banned from the best article sites, and even the search engines. The article submit site provides a tremendous exposure for your article, and free. You owe it to them to be professional, login properly, submit your article to the correct category, and logout. A proper article submitter will do just that, saving you the tedious manual cut and paste time, and saving the site server time.

Let us look more closely at “Quality articles quickly submitted to hundreds of submit sites is the key to being a successful Ezine article writer”. Your Ezine article has a short life span. Once published, it has 24 hours on the “most recent articles” page of a particular article submit directory. The directories main page is the only page scanned by the search engines, that increases your SEO. Sadly, the next day your article has been replaced by many newer articles on the same subject. After its moment of fame has passed it will still get read by the sites readers, and if good picked up by other directories and sources needing articles. Recently I wrote a travel article that was picked up by several major International tour companies and enjoyed a month of exposure as their featured article of the month. Some sites accept and publish your article within hours, others days, weeks, or even months. Actually this is good, as during the time you are submitting to several hundred sites, your article is “the most recent” on some site. However, at some point your article will become stale, and your website stats will show a drop-off in visitors. Have your next new article submitted well before this happens.

An article submitter is the most important tool an article writer can have. Why then, do article submitter programs draw the “penny wise pound foolish” crowd like a magnet. Some amusing examples for you. One submitter gives a 3 day free trial. Stories abound about the users who download the program and stay up day and night drinking coffee and making submittals for the 3 free days. Another good submitter program gives a free trial version with a database of 85 sites. The full version with hundreds of sites is reasonably priced, but most users just stick with the free version. I am not a gifted psychic, but I can guarantee you that none of these users are making any money from writing and publishing Ezine articles. How do I know that? Quite simple, “Quality articles quickly submitted to hundreds of submit sites is the key to being a successful Ezine article writer”. Sure, not buying the article submitter program is a loss for the company, but a far worse loss for the writer by limiting their article exposure, the very thing that has the potential to make them money.

As you can see, the two things go hand in hand, many articles submitted to hundreds of submit sites. Do not cut corners with your article submitter program, it is the key to your success. And, be sure to look into the new article creator programs that speed up your article writing. To your success!

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Sitemaps Benefit Viewers & Search Engines

Friday, October 30th, 2009

Search engine ranking is perhaps the most important element that determines a website?s success. The key to getting your website to appear in the search engine results starts with getting your website?s pages indexed. By indexed, I mean allowing the Google robot to visit and scan each page on your website to determine its relevance. However, many search engines have a difficult time finding pages that are buried deep in your site?s navigation structure. Below I will discuss some techniques that will help the search engines find those hidden pages, as well as assist human visitors to navigate your website. I will be focusing exclusively on Google because, although there are many search engines, most websites get 50x more traffic from Google than Yahoo & MSN combined.

Depth of the Index

The frequency which Google visits your site to index pages is largely determined by the frequency of website updates. If your website is updated daily, Google is likely to visit everyday. The ?depth? of Google?s indexing refers to the tiers of your website?s navigation tree that will get indexed. For example, your homepage would be the first tier and any pages linked from the homepage, such as your ?Company Info? page would be 2nd tier pages. Any pages that are only accessible from these second tier pages would be considered 3rd tier pages.

The depth of Google?s index largely depends on each page?s Page Rank (that addicting little green bar on the Google Toolbar). Generally, as you move from the 1st to 2nd and from 2nd to 3rd tier of your website?s navigation structure, Page Rank will fall. If your homepage has a Page Rank of at least one, your 2nd tier pages should get indexed. If your second tier pages have low or no Page Rank, then Google probably hasn?t indexed any pages past this tier and isn?t aware that other pages exist.

What is a SiteMap?

A sitemap lists all your website?s pages in a structured, single page format. By viewing your sitemap, a website visitor can quickly and easily be aware of all your website?s pages and navigate to the area they are interested in. Although this type of sitemap is geared towards human viewers, it is also beneficial for search engines because it will allow the robots to see pages that may be 4 or 5 tiers deep in your website. Given that the Page Rank on you sitemap page is ample enough (make sure it is linked from your homepage), Google should crawl and index your whole website.

New Type of SiteMap

There is a new type of sitemap available to use ? The Google SiteMap. It is a little different from the traditional sitemap ? it is an XML file located on your website?s server that lists all your website?s pages and associated attributes. Google will read this file and will be aware of all your website?s pages, regardless of the depth of the navigation structure. In addition to listing each page of your website, you can also specify attributes such as the frequency of updates and priority of indexing for each page.

How Does It Work?

As I said before, the Google Sitemap is created in XML (Extensible Markup Language). It is similar to HTML, and often used these days in RSS and blog feeds. Here is an example of an entry that would be written for each page in a website:

http://www.yoursite.com/index.html
2007-05-18
monthly
0.8

The ?url? tag specifies that you are entering information for a new URL (website page). The ?lastmod? tag specifies when the page was last updated. The ?changefreq? tag specifies how often the page is updated. The ?priority? tag specifies the relative priority for indexing of that page.

Helpful Tools

This new type of sitemap is great for letting Google know about your whole website. The bad news is that this XML file needs to edited in Notepad each time you make a change or addition that effects your website?s navigation structure. If your website changes frequently or you have a lot of pages, coding the file by hand can be a real pain. Fortunately, there are many sitemap generators available for free on the Internet. Just do a search for ?Google Sitemap Generator? and you will find dozens of free tools that will ?crawl? your website and create the sitemap for you.

Conclusion

Google states that using their sitemap program will not increase your search engine rankings. But, it will get more of your pages indexed, and Google in turn should deem your website larger and more important. In the long run this should lead to increased search engine traffic. Don?t forget to update your sitemap when your website changes. By keeping both types of sitemaps updated and accessible, your website will quickly become a visitor and search engine favorite.

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