Posts Tagged ‘Reliability’

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Make Sure You Choose Reliable Web Hosting

Tuesday, November 10th, 2009

When you have decided to have an internet presence, you want that presence to be one people can access. If your customers, clients, employees and browsers cannot get to your website because your web hosting is unreliable, then you have wasted your resources in building and maintaining your website. If you have a retail site, it does you no good if people cannot but from it. You have many choices in internet hosting services, you need to evaluate them for reliability. We are going to explore, of what reliable web hosting consists.

The first aspect of reliable web hosting is up-time. By this we mean the amount of time the webpage is up on the internet and accessible. All servers will have downtime when they do maintenance. Computers require maintenance and the internet is made up of millions of computers. Some server maintenance is expected, but you need to know how much downtime your internet hosting service will have.

Up-time problems are compounded by hacking and hacking attacks, you need to verify your internet hosting has firewall protection from attacks. If they have no protection from attacks you will have too much downtime. While you think your website is not the type to have a hacking attack, remember, your website is not the only website on that server. Check the security of your internet hosting carefully before you decide.

Monitoring of the servers in another up-time issue. To have reliable web hosting, there must be ongoing monitoring of the servers. The internet is a 24/7 proposition, and you want people to be able to access your website 24/7. You want to make sales while you sleep, and the other half of the world is doing business. The worldwide business opportunity is not worldwide if your internet hosting does not monitor it?s servers and they go down at night, with no one to get them back up until morning.

The last area of reliable web hosting we will consider is the backups. You need to be sure that your website server is backed up everyday. If there is an attack or a computer failure, both of which are more common then we want to believe, if there was no daily back-up, then your internet hosting company will have to use the last back-up they made. That may be an old website, as changes are ongoing for any business. If you don?t know that there was a problem you could have difficulty. For example, say you entered a new products into your website, but you discover that you have put on the incorrect price. Those items will sell at that price until you change it. Say you fixed your mistake today, and the server goes down and uses the back-up from three, you are still selling that product at the wrong price, even though you expended the time to fix your mistake, or the product will not be available at all.

Carefully evaluate these areas to be sure you have purchased reliable web hosting, so that you will experience the limitless opportunities of the internet.

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Tips For Commercial Success: Writing Sales Letters

Saturday, October 31st, 2009

For many marketing specialists, writing sales letters can be difficult. In a few paragraphs, you need to sell not only a product or service, but the company as well. You need to convince the recipient that the company is in the best position, and has all the credentials to produce the best product or service to meet the needs of its prospective customers. If there seems to be no need for the product or service, you have to create the need for it. Moreover, you need to do all these to sell a product or service to a potentially saturated market that has little or no time to read sales letters.

What constitutes a great sales letter? A great sales letter should not only be brief, it should also be rich in content and easy to understand. It should also be properly formatted and addressed. Not only should a great sales letter have all these traits, it should also translate into actual sales for the company.

Why should a sales letter be brief? Few people have time to actually sit down and understand every single word of a sales letter. You might want to rave on and on about how much research your company has conducted so that it could produce the best product or service. You might want to enumerate all the prizes that your product or service has received. All these can be good in backing up the credibility of your company and the reliability of your product or service; however, you should give more attention to your customer.

Use this rule of thumb when writing sales letters: customers do not care about what you know, until you let them know that you care. This means that your credentials mean nothing if you have a product or service that no one will need. Your sales letter, therefore, should emphasize your customer?s urgent need to purchase the product or service.

Customers, moreover, do not want to be pushed into a pile of random names; customers do not want anonymity, and most of the time, they want to be recognized. When addressing your sales letters, address your customers by name, and avoid using generic salutations such as ?Dear Sir? or ?To Whom it May Concern.? Such greetings can make people feel lost in a crowd of other customers, and chances are, a sales letter that begins like this can also be lost in the pile of junk mail.

If possible, have your CEO or a major player in your company sign the sales letter personally. This adds a special touch to the letter, and can make it appear that the CEO himself or herself is appealing to prospective customers, and aims to meet their needs. If mass signing of thousands of sales letters is not possible, you can affix a scanned signature, or include a picture of the signer on the letter itself.

The language of the sales letter should also be exciting, but not sensational; and understandable, but not condescending. In general, you can lose or win a customer within the first few words of your letter, so choose your words carefully! You do not want to annoy customers by a prospective deal that sounds too good to be true, and neither do you want to alienate them or make them feel small by talking to them as though they were children. Practice your letter writing tone by making sample letters for your friends to read and critique.

Lastly, make your sales letter attractive but simple. If you are selling a product, show not only the product, but the product being used. If you are marketing a service, show people availing of the service, and, if possible, show a few testimonials of people who have already availed of the service before. Use only high resolution pictures: low resolution pictures are not only unattractive, they show a low level of professionalism, and can make you appear less reliable and credible than you claim.

Writing sales letters can be difficult, but with more practice, and with market studies to back you up, you can find yourself writing them without a hitch. Study sales letter formats and employ them, and make your sales letters always appear neat and professional. Use good language and be brief: say all that you can as soon as you can, and soon, you may find the profits coming your way.

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Domain Name Registration - Choosing Your Business Name

Thursday, October 29th, 2009

Getting a good domain name is important to the success of your online business. So before you take this big step and register your business name, let?s make sure you have all your ducks in a row. Here is what you should have done already:

- You have chosen one specific niche/topic for your business.
- You know the keywords you will be using in your business.
- You know some of the main products that you will offer.
- You have some ideas for possible names for your business.

Be sure you take your time when brainstorming a name for your business. Talk to people about your business name. Tell them you are starting an online business, and ask them for their suggestions. You will be surprised at the good feedback they will give you.

After you have some good ideas for your business name, you can search the register of existing online domain names to make sure your name isn?t already taken. Then you?ll register your new web business name! But before you do that, here are some things to take into consideration.

Choosing Your Domain Name

Your domain name, of course, is the name of your online business. It may be slightly different from your actual business name. But the main difference should simply be that your domain name will end in .com (dot com). Do not waste your time with any other kind of extension. Not .net, not .biz, not .org ? USE DOT COM ONLY!

The .com extension is the mark of a serious business. You?re in business to make money. And you must make decisions based on profitability. So who do you think your customers will trust and buy products from: Someone who is serious about their business, or a newbie who doesn?t know the first thing about doing business on the net?

Your domain name (or business name, same thing) must exude confidence, reliability, strength, and trustworthiness. Establishing credibility should be one of your first priorities when choosing your name. Remember, first impressions are lasting impressions.

Choose words that are straight forward and easy to understand. Words that represent the kind of business you?re in. Your name should be memorable, easy to spell, and easy to remember.

Short domain names are better than long domain names.

Do not use numbers in your domain name. For example: If my domain name is www.sevenwonderlust.com, somebody might think, “Does that mean www.7wonderlust.com?” Or take the domain name www.7to1odds.com. Does that mean seven2oneodds? Or 721odds.com? The same goes for percent (%) and plus (+) and any other characters that might be easily confused.

Be careful about being too clever or using gimmicks in your name. Remember, you want your business name to establish trust and credibility?especially on the net!

Your best choice for your domain name would include one or two of your keywords. Use broad keywords that cover a lot of territory so you can expand your business into new directions that you may not be aware of right now.

You should check the popularity of the keywords you?re considering before making any final choices. Use WordTracker or the Overture Keyword Tool to find out how many searches have been done on each keyword. Hint: Use the keywords with the most searches.

Finally, make your domain name easily readable. Choose words that can be read and remembered easily. For example, which is better: www.bigwillysite.com OR www.BigWillySite.com ?

If your business name is already taken, you might want to use dashes between the words. I don?t recommend this especially, but more and more people are doing it now because there are less choices as more domain names are being registered than ever before. I recommend you keep brainstorming and add a new word, different word, or additional word to your domain name instead of using dashes.

Registering Your Domain With Your Host

I prefer and I recommend you choose your host first, and then register your domain name with your host. There are good reasons for this. First, it?s nice to keep all your information in one place, because it?s easy to forget URLs, dates of expiration, and passwords, among other things.

Second, why fill out a form more than once? If you register your domain name with one company and then host your site with a different company, you will end up typing the same information into the forms that you will be required to fill out where your site will be hosted.

Your domain name is your customer’s first contact with your business. You must choose your name wisely. Take your time, know your keywords, use a .com extension, build your credibility with your business name, and try to be memorable.

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Don’t Make These Affiliate Marketing Mistakes!

Wednesday, October 28th, 2009

If you?re new to affiliate marketing, or if you?ve been doing it awhile but you aren?t making any money, you might be making one of these big mistakes in your business. What follows are three of the biggest mistakes I see affiliates making as I cruise the net, and some solutions for creating a better website that converts more visitors into paying customers.

The first big mistake many affiliates make is building an amateurish or downright ugly website. There are design principles that you must follow when you build your website to achieve success in affiliate marketing. There are also plenty of tools to help you create a professional looking site.

When a visitor arrives at your site, you have only a few seconds to create interest in your site and to build credibility and rapport. First impressions are vitally important! Your banner must be of professional quality and must be simple and to the point. The name of your website and what you say in your banner must tell the visitor exactly what your website is about upon first glance.

Too many graphics is a bad thing. Your site should be simple text for the most part. Keep your site simple, easy to read, clean and uncluttered. That means having margins, easy to read fonts, and easy on the eye colors. White backgrounds with black type are best. Eliminate all the gaudy colors, wild graphics, and blinking lights. Use only one or two colored fonts.

Your goal is create credibility, reliability, and trustworthiness with your visitor. Think conservatively. Other ways to create credibility and rapport is to put a photo of yourself near the top of your page. Be sure to display your email address and contact details prominently.

Just below your banner should be your headline in large type. This headline is the most important part of your webpage. It must be interesting and bold and draw the visitor into your site. You must compel the reader to continue reading! Your headline should address the needs of your visitor or provide a solution to your visitor?s problem.

Finally, do not overwhelm your customer with choices. Design your navigation so that the visitor has no more than five links to choose from. You do not want to confuse your potential customer. A confused mind simply won?t make a purchase. More often than not, the confused visitor will exit your website in search of an easier and clearer solution to their need or problem.

Your navigation should be placed in the same place on every webpage to make it easier for your visitor. Keep your visitor happy! The happy mood is the buying mood. What?s more, a customer that is happy to have found you and the products you have provided will more likely return again to your website.

The next big mistake I see being made by so many affiliates is their failure to capture their visitor?s name and email address. This is vital to the success of your online business. It?s amazing how many websites just try to sell products. I guess a lot of people who are new to affiliate marketing have not yet learned that most people have to see a product as many as seven times before they actually buy it.

Getting visitors to your site takes time and money, and maybe one in a hundred will buy your product. What about the other 99 visitors? Don?t let them get away from you! Get their name and email address. Then continue to market to them. After they get to know and trust you, they will buy from you again and again.

Your customer list is the most important asset in your business. You will make more money on the back end than you will on the front end of your affiliate marketing business. Be sure to use an opt-in form and capture your visitor?s name and email address! One good practice is to put an opt-in form on every page of your website; another is to offer some kind of freebie product that?s related to your offer to bribe the visitor to opt-in.

The third big mistake I see affiliate marketers guilty of, not just newbies, is selling to their customers. Your job as an affiliate is not to sell, it?s to PRE-sell. It?s the merchant’s job to write killer copy to convert the visitors you send them into paying customers.

I see lots of affiliates who swipe copy from merchant sales pages with the result that their webpage resembles a sales letter. This is the wrong approach to affiliate marketing salesmanship. It turns people off. People don?t want to be sold to, and people don?t like reading advertising.

Pre-selling is all about sharing your personal experience with a product. This is why you had better actually buy the product before you try to recommend it. You should relate your own feelings about the product and what it has done for you. Explain why you like it. Do not try to sell the product!

Instead of hyping a product the way sales letter pages do, you should describe to your visitor the product?s benefits. Make a bulleted and detailed list of how you have used the product successfully. What it has actually done for you. Personalize your recommendation. Then casually offer the link to the product.

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How To Choose A Web Host - Frequently Asked Questions

Wednesday, October 28th, 2009

In this article you?ll be provided with helpful information about how to choose a web host. There are several things to look for when choosing a reliable web host. Below, you will be provided with frequently asked questions and the answers to common questions.

Q. How reliable is the service of a web host?
Most surveys indicate that reliability is an e-businesses main concern. You should look for at least a 95 percent guarantee uptime, to ensure that the service is indeed reliable.

Q. What kind of performance can I expect?
A great hosting company has one or more T3 lines that are always connected to the Internet, not going through someone else?s network operations center. The servers should be fast, ideally Pentium Pro or Linux. You should also let your host know if you plan to use bandwidth killers such as streaming audio or video.

Q. How good is phone support?
When it comes to phone support, you should look for 24/7 phone support that?s always available with a live operator. Once you have found out, you should always check it. Call or email the technical support line at 10 o clock on Sunday night then expect it to be answered.

Q. How much will it cost me?
The entry level hosting service with a single domain name, 20 ? 30 MB (Mega Bytes) of hard drive space, email services, and up to a 1 GB (Giga Bytes) of monthly bandwidth should cost you no more than 50 dollars.

Q. How is security handled?
The passwords to your website or domain should be required to control the host as well as manage the web site. Every file on your server should also be backed up on a daily basis. You should always look for a host that offers you secure transactions as well.

Q. How much bandwidth will I need for data transfer?
Roughly estimating, 2GB of bandwidth should be perfect for a very small personal site. If you?re going to running a medium site with text and images but no large files, 5 GB would be ideal. Larger sites on the other hand, require 30 GB of bandwidth. Good hosting company?s will send you an email if you?re about to run out of bandwidth, letting you know that your site may go offline if you exceed the quota. This way, you can upgrade your plan if you choose to do so.

Q. What about a control panel?
Almost all hosting packages come with some type of control panel, enabling you to configure your hosting packages as well as your settings without having to learn the entire operating system that powers the site. Control panels can be accessed through a secure webpage, and then they will appear in your web browser. The most popular control panels are Helm, Cpanel, Hsphere, Plesk, and Ensim. The most common is Cpanel, which only runs on Linux. Most beginners and other users would be more suited to Cpanel, as it runs on the cheaper platform of Linux.

Q. What about a POP3 account?
When sending and receiving email, POP3 counts are very important. These types of accounts you can assign to individual users as their own email addresses. You?ll need enough POP3 accounts for the amount of email addresses that you wish to assign to other people. Often times this number will be quoted as being unlimited, although there are only so many email addresses that you can actually create.

Q. What about spam and viruses?
These features are classified in a separate category, and can include autoresponders, spam filters, even anti virus protection. They may be important to you, but they will actually vary from host to host. Basically, these are all free things that the host will give to you when you sign up for an account. If you?re plan doesn?t quite offer what you want, your host may be flexible when setting up your account.

Q. What about running my own online store?
If you are planning on running your own store on the internet, there will be a few factors that will be involved with that decision. First of all, you?ll need an SSL certificate for your website, so that you can process credit card transactions. Basically, these are 3rd parties that will take care of each and every transaction, for a small percent fee, eliminating the need for extra security on your server. You?ll also need to ensure that the server as well as the software is capable of running the script you have for your shopping cart.

Q. I need help making that final decision.
If you plan on having a website that you?ll be relying on for income or storing important data, you?ll need to make sure that you go with a host that will offer you a high level of customer support. A lot of hosting companies will offer forums as well as their contact numbers; however the forums can be excellent when you are dealing very small problems.

In Conclusion

By taking your time and checking to see what each host has to offer, you?ll find which service best fits your needs. There are many hosts and many different packages out there to choose from, which mean you shouldn?t go with the first one you see. Take the time to compare plans, costs, and customer service and you shouldn?t have any problems choosing a web host.

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