The invention of the Internet and e-mail have made it faster, easier and cheaper to develop survey panels. Thanks to technology it now costs significantly less to send e-mail surveys than to make phone calls or send postal mail surveys.
Also, e-mail has a higher incidence rate than other survey methods [source: Business Week Buyer Zone]. The incidence rate is the percentage of people who actually respond to a survey. People are more likely to respond to on line or e-mail surveys because they can finish them on their own time, unlike phone surveys. E-mails surveys are also relatively painless to fill out and send back, unlike snail mail [source: Yahoo! Small Business].
Another advantage of e-mail surveys is that a company can use its own web site to generate contacts [source: Entrepreneur.com]. Many companies already have an option for customers to sign up to receive e-mail newsletters and other electronic notifications. A company can use that e-mail contact list to send surveys to targeted existing customers.
There are software programs that can help your company quickly create and distribute on line surveys. A program called Listen Up! Includes pre-made survey templates, as well as tips on writing your own survey, it also offers list and delivery management tools, tracking and reporting.
Surveys can be powerful, yet subtle promotional tools for the product or service in question [source: streetdirectory.com]. For example, by asking questions about the positive attributes of a product (”How important is Coke’s great taste?”) you can plant a positive association in the consumer’s mind. By polling existing customers, you can remind them of a product that they already like, but might have forgotten about. Until now, of course.
Many people are bombarded with emails all day everyday, everyone on the Internet is competing for their attention, trying to get them to do or buy something. How can you get these people to give you their valuable time?
Everyone likes a freebie or the idea of getting something for nothing, a great way to build your companies mailing list and get people to sign up and give you their opinions is by holding a competition. Many companies use on line competitions as a way to encourage their existing and new customers. People like to get something back for their efforts, free entry into a prize draw or competition is a great, low cost way for you or your company to get their views.
If your company makes or sells products you could offer one of them as a prize, if you don’t have any products to give away maybe you have a supplier or business associate that does. Cash is also a great incentive for everyone, maybe you could just offer a cash prize.
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