Posts Tagged ‘Profit Margin’

Can The Average Person Really Make A Living Online?

Wednesday, November 18th, 2009

Can you really make money online? The answer is a resounding ?Yes!?

First, though, you need to understand how this game really works.

The right mindset is crucial to your success.

You?ve probably come across numerous business opportunities already. I know you?re actively searching for information. I hope you haven?t become jaded already by the con artists out there who make false promises.

The fact is you can profit significantly and, yes, even quickly once you learn the right way to do business online. So, approach this article with an open mind.

What E-Commerce is really all about

There?s nothing magic about the Internet. It?s really just another medium of communication. The difference between doing business online versus doing business in a brick and mortar establishment is this:

1. Your potential customer base spans across the globe if you so desire. You aren?t limited by your location.

2. Your business operates 24/7. You can still make sales even when the workday ends.

3. Your overhead is significantly lower than it would be in a traditional business, and the barriers to entry are lower as well.

4. You can create non-traditional businesses which will have no parallel in the offline world.

As an online entrepreneur, you also enjoy a wider range of options in number of products you sell, their method of delivery and your profit margin after expenses.

Sounds great, right? It truly is an ideal situation for the small, home based business owner; but don?t quit your job just yet.

An online business requires just as much focus and dedication to get off the ground as any other business, so forget about working at home in your underwear right off the bat.

The first thing you need to do is investigate your options. What type of business can you start online? Which businesses are the easiest to set up?

If you already possess some business knowledge and common sense, you?re off to a great start. The real challenge comes when you start translating this knowledge to match the rules of online commerce. The game is played a bit differently on the internet than it is on the streets.

Newcomers often have difficulty sorting out the differences between business models versus business strategies.

Here are some of the most common online business models:

1. Selling tangible goods (ie, Ebay)

2. Selling information products (intangible/downloaded)

3. Affiliate marketing

It takes a certain personality to thrive in any one of these. Let?s take a look at the traits associated with each.

The Seller of Tangible Goods

This type of entrepreneur usually possesses previous experience in the retail industry, though it is not totally necessary to have previous experience in order to succeed. However, an inexperienced online retailer faces the biggest learning curve.

In order to sell tangible goods, you?ll need to learn the ins and outs of wholesale for product sourcing. You?ll need to learn how to set the optimal price point for your products to remain profitable and competitive. You must deal with shipping and returns.

If you run a one-person operation, it will be near impossible to ship products in the necessary volume. In this case, you?ll need to find companies which can ?drop ship? your product. Drop shipping is a fulfillment service.

This sounds ideal ? but be forewarned. Most real wholesalers have minimum order requirements and will not ship single items.

Drop ship wholesalers who do ship single items often mark up their prices and you end up paying at least 10%-15% above the true wholesale cost. This isn?t a small price to pay when your objective is competitive pricing. Even a small mark up can kill your profit margin.

If you choose this route, be prepared for a lot of hard work! Online retail requires persistence, patience, strategic planning and a high degree of risk.

The Seller of Intangible/Information Products

Information products present an good opportunity for small, home-based business owners. Your costs of development and overhead are low, while your potential profit margin is high.

You will need a new skill set if you choose this path. Primarily, you will need to learn good copywriting skills and how to sell people on what they desire, not on what they think they need. It?s relatively simple to entice a visitor to purchase, say, an MP3 player when they?re already looking for one. This doesn?t require convincing sales copy.

An information product, though, does require good copy. You?re asking your potential customer to invest in a product they aren?t familiar with ? something they can?t see or touch or play with like a tangible product.

Information marketing is very much ?all in the mind?. It rests on your ability to stir up people?s passions and secret wishes. If you pride yourself on seeing ?the big picture? and have the heart of a teacher or communicator, information marketing could be the right choice for you.

The Affiliate Marketer

Being an affiliate marketer can be the Ideal business for most people. They make a living selling products they do not own. Profits come from commissions paid on sales that they refer to other merchants.

A good affiliate can reap an enormous full-time income marketing a whole suite of products that he does not own. He doesn?t pay for product creation, doesn?t have to ship anything and doesn?t deal with customer service issues or returns.

One major skill an affiliate marketer needs to develop as is the ability to generate highly targeted traffic. You also need to learn how to capture that traffic and do a bit of extra selling before they hit the merchant?s site.

If you don?t capture the visitor?s e-mail address, they?re gone for good ? and you?ll get stuck trying to generate volumes of traffic over and over again just to capture enough ?luck of the draw? sales to get by. It?s like throwing your ad budget down a hole.

If you want to make money online, there are two ways to go about it. The first is trial and error, spending hundreds of hours in front of your computer, buying e-books and struggling perhaps a year or two before you make a dime. The second and best way is to learn from someone who has already achieved success online and can coach and guide you every step of the way.

But beware, there are many out there who will sell you garbage e-books and courses full of ideas on how to make money on the internet, but most fall short of giving you an easy to follow and workable plan. Especially if your a newbie to internet marketing.

I know first hand about this because I spent a full year struggling to make money on the internet. I bought almost every so called Guru system out there only to be let down and was still left struggling to make money. But my determination to make a living on the internet paid off and now I produce a fantastic full time income for my family solely from my online affiliate business.

Whether your a newbie or have been struggling for some time, you can achieve online success too if you don’t give up and learn the right skills from a proven Internet Wealth Building Coach.
Just stay focused, proactive and stay positive - and soon you?ll be well on your way to making outstanding money online!

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The Huge Impact On Pay Per Click Cost With Good Seo!

Saturday, October 31st, 2009

One of the most popular and successful marketing methods available on the Internet today is Pay Per Click Advertising. Pay Per Click Advertising or Pay Per Click search engine marketing as it?s sometimes called, is one of the best ways for anyone to get immediate results (visitors to their web site, sales, whatever).

The catch is that since it?s so effective and popular, the costs have increased dramatically. What was once a very economical method to advertise your product and service had become more competitive and expensive. Pay Per Click management involves not only the effectiveness of your campaigns, but trying to keep the costs down to acceptable levels.

Google Adwords is by far the most used Pay Per Click advertising method. Since Google is the most popular search engine, it has the most opportunity to display ads along side the natural search results. The advertiser only pays for the advertisement if a searcher clicks on their displayed advertisement. So it provides a great opportunity for companies of any size to advertise and only pay if the advertisement is click on by a searcher.

The recent explosive growth had created tremendous competition for this ad space. What once cost .05 to .10 per click, now may cost over $1.00 per click since so many people are now advertising and competing for the same space. Depending on your profit margin, this expense may even keep some companies from using this method of marketing.

So due to the ever increasing cost, companies are looking for ways to get the best bang for their buck on Pay Per Click Advertising. A good formula to use to determine your budget on any advertising is to take the net profit on any sale and divide it by the cost of each click (example ? you sell a product that nets you $20, and your number of sales to visitors (conversion ratio) is 2 sales to 100 visitors, so you divide the number of visitors by the net ($40 by 100) and you get .40 per click max cost). You bid over that cost, and you lose money (using the example .40 would be the max you could pay and even then you?d be pushing it).

Using that information, you can determine your budget for any Adword campaign. The catch 22 here is that many times the competition can drive the cost above your budget for many popular and effective keywords or phrases.

And so the game begins. Advertisers are constantly looking for new keywords or phrases that either don?t have the competition (and therefore high cost). Keyword research becomes critical to success. But there are other ways to play the game, and one is to reduce your cost via Google?s assigned Quality Score.

One of the often overlooked areas to reduce Google Adwords campaigns cost is doing SEO (search engine optimization) on your landing page and web site. One of the best side benefits of using proper SEO methods for organic search results is that you also get better value on your cost per click your Adword campaigns.

Goolge has a “quality score” they assign to every keyword or phrase in each of your adgroups (an adgroup is a group of keywords and phrases tied in with a specific ad in your campaign). This quality score can now be displayed on each word. To find out how just do a search in Adwords help section.

This quality score is based on several attributes that judge the relationship of the content between the ad, the landing page, and click through rate (CTR) for that keyword or phrase. There are three scores that I have seen (there may be more), Good, OK, and Poor. Good implies that your keyword matches well with your ad and your landing page. OK means that you’re close, but not the best. And poor means that you had better change something.

Of course there’s also that dreaded Inactive, which means you are not even near the relationship that Google wants to see between the keyword, CTR, ad, and landing page. And you can either raise your bit to $10 or get your keyword, CTR, ad, and landing page in sync.

Here’s Google’s own definition:

?Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.?

Google rewards or penalizes you in price of a click based in part on that score. ?Good? keywords get a lower cost than ?Poor? ones. How much difference? Well it’s hard to say unless you can see what state the SEO is in on the landing page.

I’ve seen as much as a 30% decrease in cost. I know that many of the Adwords users don’t really care about natural or organic search results initially. They plan on using Pay Per Click advertising methods to drive traffic to their web sites right from the beginning.

So many times they haven’t even done the most basic SEO on their landing pages. And the impact can be dramatic. Sometimes we also tweak the ad a little, to make a better fit between the Adgroup and landing page too.

What’s really impressive, is Google immediately rewards the better SEO. I have seen the results of good SEO in a matter of hours, at most in one day. And if you want to see a happy advertiser, have them login to their Adwords account the day after they do some effective SEO work. You can can?t beat that smile off their face.

That’s one of the biggest positive factors with Adword campaigns, immediate gratification on any changes. It’s always a good business practice to track all changes and results. No matter how well your Adwords campaign is doing, it can usually do better. And small changes can have a big impact on results, even on your landing pages.

So my advice to any Adwords users is to take a hard look at your landing page SEO. You not only get the benefits of better organic search rankings, your Pay Per Click costs can go down too. And with the competition being so fierce, any way to reduce you cost can really count.

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Make Money Online With Your Own Paid Membership Site

Sunday, October 25th, 2009

Paid membership sites are one of the leading business models online today. This is mainly due to the fact that paid membership sites offers more advantages compare to other type of business. What are these advantages you ask? Well, there are three basic advantages and one is the steady stream of income.

With paid membership site you can have the steady income of a CEO but without the tedious responsibilities that comes with it. You see, subscriptions to paid membership sites are set up for a certain amount of time usually about by month or by year. So for instance you have a hundred people subscribe to your site for $20 a month. That would give you a steady cash flow of $2,000 for months to come, so long as your members remain satisfied and subscribe to your site. In a year you could make $24,000. That is more than the annual income of some people with normal office jobs.

Another advantage to having your own paid membership site is that the start-up cost is considerably low. Compare to other business, paid membership sites only requires a low capital. All you need to start up your site is a website design or template, a website host, a content management software or membership software (this includes all that you will need with the exception of the content itself) and of course the content. Most of which, you can do yourself to eliminate cost. As for the cost associated with website hosting services, they are very affordable with some as low a $5 a month.

The third advantage is actually the combination of the first and second advantage — high profit margin. The profit potential gained from paid membership site is unlimited. The actual amount of profit you gain would depend on how much time and effort you devote to your site. So if you are looking for a business that could provide you with steady income at a low start up cost then paid membership site is the one for you.

What?s great about starting your own paid membership site is that you are in control. You choose what kind of site you want to start up and how much to charge for it. It can either provide mentoring or coaching, or contain articles or information about various subjects. You can even offer some sort of specialized service like social networks. It?s all up to you! Just remember that your main goal is charge people before giving them access to your website.

So how would you get people to pay just to gain access to your website? Well, the key here is ?specialized?. May it be information, product, coaching, or service it needs to be specialized. Why? Because these are hard to come by and would be too time consuming if it were to be done on your own.

When the Internet first came into being no one thought to charge for access to a website since just about every piece of information can easily be obtained for free. However, times have change. Not everyone has the time to devote to looking through endless pages of results just to gain a certain piece of information. So what do they do? They pay for it! Consumers nowadays are willing to pay for the information they need without the hassle of going through pages and pages of information. And that is one reason why it is the perfect time to begin your own paid membership site, the demand is high!

Now, how do you start your own paid membership site successfully? Well, the first step is to choose a topic. This is the critical stage, since it will decide the future of your business. So make sure that your topic is either in high demand or at least interesting enough to catch the attention of consumers.

A good place to start is within your own world. Ask your friends and family members for advice. It might also be a good idea to find a topic that you are passionate about and what would interest others. Since you will be spending most of your time working on your site, why not choose a topic that you can enjoy?

The next step is to creating a niche. You cannot start a paid membership site for the profits alone. You need to target your market and in order to do that; you need to find a niche that will target those who are looking for what your website is offering.

Make sure that your niche is fresh and innovative, but most importantly that it is not being offered for free on the Internet anywhere. This might proved to be a challenge but it is not an impossible feat.

Once you have your niche, next is you need to find prospects. This one is easier to accomplish and can be done for free. All you have to do is post offers on various message boards or forums. Just make sure that your posts can easily be seen by your target consumers. Interested prospects can easily reach you by simply using the private message feature right on the forum.

The next step is to set up your site. There are many tools available that can help you build and maintain your own paid membership site. You have the option whether to leave the website creation to 3rd party services at a very affordable cost or to simply do it yourself.

Another idea is to avail of one of those all-in-one membership management software systems. This will get your website started in no time at all, even if you do not have the technical knowledge, since most of its administrative features are automaton. These membership software programs will reduce your workload by 75%, it?s easier and faster!

So you already have your topic, niche, prospects and site. The next step is to decide how much to charge. This will depend on what your site have to offer, whether it?s worth paying for access or if it can be found somewhere else at less cost. Most paid membership sites charge anywhere from $19.95 to $69.95 a month. Whatever you decide remember that your product or service has to be worth its price. Otherwise, your customers will not continue subscribing to your site.

All across the globe, people are enjoying the large amounts of profits gain from their own paid membership site all of which are comes in regular basis and earned from the comfort and convenience of their own home. So do not be left behind! Start making money online with your own paid membership site.

This article is distributed by Hansel Gunners. He owns a site, save power. Feel free to look at his save powerwebsite save power website Thank you.

My Improbable Evolution Into A Passionate EBayer

Thursday, October 22nd, 2009

It all began innocently enough. I had an acquaintance who had an knack for spotting valuable things at thrift stores, yard sales, swap meets and the like, a trait I regarded highly. Our biggest commonality was that we were both songwriters and musicians, and John had an outstanding assortment of music, books, artwork, furniture, etc., despite his absolute disregard for all of the assorted occupations that necessitated an education or a tie.

While was I earning a solid living in law offices, not making much, but making an extra hundred or two per week, John had located the main distribution point for contributions for Goodwill Industries in Los Angeles, and was purchasing six foot bins filled with books for $30 per bin. John would take the signed copies, or other books which fascinated him or which he was personally familiar with, and sell them to bookstores. Once he sold a script which was signed by a producer and several actors for $900. Each bin contained several hundred books, and he had very quickly acquired a vanload of books that he couldn?t store in his tiny L.A. apartment. So he called me and offered to give them to me if I would haul them away, saying that he was going to throw them in the garbage if I didn?t take them. I saw that there were many books I was interested in, so I took the vanload, about 20 boxes, and gave him $50, the first of many vanloads. John wasn?t computer literate, and I knew that some of these had to be valuable on eBay, although at that point, I hadn?t sold any books online. Very soon thereafter, John was getting about three vanloads per week, and I would simply get the boxes and give him $50 per vanload, or about seven cents per book. Considering that some of the books have gone for over $40, this was quite a hefty profit margin. In this manner, I built up an inventory of almost 10,000 books.

I began selling them online, and very soon thereafter I had gotten many times my initial $600 investment back. But what attracted me to this business was the opportunity to do a brief plot summary of the books that I was selling. This plot summary was a lot more fun to me as a writer than the rote, mechanical process of placing the eBay ad, although I did get a great deal of excitement out of watching the number of hits, and learning which authors and genres were popular. I soon learned that, even the least valuable genres, romance novels, which were generally overpublished, could be sold in groups. Danielle Steel?s books, which I had more than any other author, would sell in boxes to collectors or other resellers. I soon learned that my plot summaries, which I enjoyed tremendously, were taking a lot of my time, and that most people who purchased books already knew what they were buying, so the plot summaries became an extravagance, superfluous to the objective of becoming a successful eBay bookseller. I had to satisfy my creative energies by reading the summaries briefly, and moving on. I learned a great deal while doing this, but more importantly I became knowledgeable about which books would sell and which needed to be sold in groups. And, since I had 10,000 books, at the rate of 4-5 ads per hour, it was going to take me several thousand hours of work just to sell the books I had already acquired. It also stopped me from examining other products, or looking for other books, etc. In other words, it became an all-consuming task to move 10,000 books.

I decided to use a piece of software that enabled me to evaluate what percentage of an author?s books had sold on eBay in the previous six weeks, and what was the average price of those books. The software allowed me to make a more specific prediction as to percentage, and put the rest of the books into their groups without attempting to sell them as individuals. This enabled me to move a lot more books. I also quickly learned that condition was imperative, and that there could be a discrepancy between what I regarded as ?good,? and what someone else?s impression of ?good? was. So I adopted a categorical condition description that I quoted verbatim from a book on book collecting, and that problem never occurred again. In fact, my eBay ads were functioning as an educational experience for most people who were not avid collectors, since they were learning about the importance of condition as it pertained to collecting books. Anything that was not at least in ?good reading condition? was donated to charities. I found I could sell most other books categorically.

The only complaint that I have not resolved on eBay was from a guy who allowed his son to purchase a book on eBay. It was my 15th sale, and the son thought he was buying a video, and had not looked at the category of the ad. He submitted his complaint before emailing me. I was definitely prepared to refund his money (it was only a couple of bucks). The father did not respond to emails but instead ignored my pleas for him to rescind his negative evaluation. This lowered my percentage to less than 95% favorable, and was very disheartening for a beginner. I joined Square Trade, a company that mediates disagreements between the buyer and the seller so as to permit the seller to have only positive feedback. At this point, I have 544 sales, and still only that one complaint, for a 99.8% rating, a number that is capable of engendering a high level of confidence in potential buyers. Books have provided me with a great reputation on eBay, which I anticipate I will be using to springboard myself into higher ticket sales.

They have also provided me with a fantastic library of over 2,000 books on my favorite subjects: music, nutrition, sports, nature, psychology, and legal thrillers. I needed to become familiar with legal thrillers because a writer?s website had advised me that a writer must know the genre he or she is writing in. My years of law offices has provided me with a wealth of very dramatic stories, some of which were very high profile.

My son, incidentally, has over 560 sales himself, which has helped pay for his musical development and living expenses. He sells concert tickets on eBay, something he is very interested in, and also has a great reputation.

After months of selling these books, as interesting as it was, I began to want to use this new avocation to free myself from the legal field. I had a price tag, and it was about $600 per week take home. I spent a couple of months looking for economies in my process which would increase my hourly capability. But try as I might, I couldn?t really get past $10 per hour, and it was becoming painfully obvious to me that, while it was an enjoyable hobby, unless I took steps to change my methodology, it wasn?t going to be a successful business. I realized that selling books is not like selling manufactured commodities which can be ?relisted? on eBay, which takes about one minute, as opposed to the 10-15 minutes that it takes to write an ad for a book, since books are all unique, unless you have thousands of the same book. I was aware of the fact that many people make hundreds of thousands of dollars on eBay and I decided to seek them out and model my new methodology on their experiences.

I had performed marketing research vis a vis my utilization of eBay software to increase the value of my book sales. I began to realize that I needed new products, products other than books, or more specifically, items from which I could be assured of making $40-50 per sale. Then, if I could sell ten per day, that would be a good living. After extensive research, I came across Tim Knox?s website. Tim Knox writes an e-commerce column for Entrepreneur Magazine, and is a PowerSeller on eBay. In addition, he had set up several other businesses, and according to his website, has made almost a million in the each of the last two years. His website contains several thousand products for people such as myself, many of which which can be dropshipped, or sent to your customer by the manufacturer or wholesaler, and the most complete internet marketing strategy I have ever seen for achieving this objective. He and I share one major philosophy ? customer service is the key to developing an eBay business. The difference is that he has taken it much more seriously than I have, and his knowledge of internet marketing is what I need to get to the next level. His website is very impressive in the scope of information it provides to anyone who wants to make money on eBay, and provides virtually every eBayer, regardless of their experience level, with new directions and tactics for improving existing profit centers or developing new ones.

One of his products is described as follows: ?We asked 58 of the Internet’s Top Money Makers: ?If you lost it all tomorrow and had to start over with nothing but the brain in your head and the experience of your years, how would you get back on top in less than 30 days??” This question, posed to many top internet marketers, gives phenomenal insight to anyone who is interested in modeling the experience and results of people who have accomplished great things in internet marketing.
He also reminds us that TV shows such as 60 Minutes have featured people who are not extraordinary in terms of education or initial wealth who are making great money selling on eBay. Some examples and statistics he quotes include:
? Laurie Liss and her mother, Darlene, armed with little more than a computer, a camera, and something to sell, built their own eBay business that is now selling $30,000 to $40,000 in goods a month;
? A 43 year old mother of 3 pulls down $2000 a week on eBay;
? There are nearly 69 million eBay users who spend $59 million every day;
? Thousands of people nationwide are giving up their day jobs to sell fulltime on eBay;
? Most eBay sellers are home-based businesses that sell everything imaginable;
? Every minute of every day more than 150 new items are listed, more than 500 bids are placed, and seven new people register to shop on eBay;
? At any given moment, eBay is conducting some 12 million auctions, divided into about 18,000 different categories;
? About two million new items are offered for sale every day, and 62 million registered users scour the site to find them;
? As many as 150,000 people?have given up their jobs to create their own businesses selling from their own website or on eBay and other online auctions.
Unlike the ?dot-com crash,? eBay is showing no signs of slowing down. Tim Knox?s experience puts you on the fast track to internet income. His background and products are presented in much greater detail at www.addtoincome.com. It is obvious to me that this man is no hobbyist and is a true professional. Regardless of your level of eBay experience, you owe it to yourself to add this man?s knowledge to your own.

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Starting Your Own Online Home Business

Thursday, August 27th, 2009

There is a misconception that there would be an Online Marketing revolution about to happen. Truth is, it ISN’T ABOUT to happen. Instead, it has already taken place. The only question now is do you see yourself as a part of it? If so, to what extent?

The possibilities of the online Home Based Business Opportunity are endless. In fact, at this point in time, many great entrepreneurs has already become successful at this field and paved the way for others to follow suit. The great news is, news and information regarding your chosen online business is easily available at your fingertips.

However, when you are thinking or perhaps deciding on the probable online business for you, there are several points that you must keep in mind. First, will be the demand. The best thing that you can do is to research using the internet; you must know what is hip and what is not; like what people are talking about? What are they purchasing? Also, bear in mind that 63% of online shoppers are women. Along with that, people with children are more likely to shop online as opposed to those who don’t. These questions will not just help you define your product but will also help you in knowing your customer base.

Stock Or No Stock For Your Online Home-Based Business
This is a question that nobody can answer but you yourself. It is very important that you must know the direction you are heading. Additionally, if you currently already have a Online Marketing business that has products that are needed to be shipped or stocked, your future online home-based business will just be an extension of it.

However, if you are just starting, the best way you can opt is with no stock because it is much cheaper to get started. For instance, if you can provide online products that do not require keeping stock (products such as software, Ebooks, consulting services or even content writing), your profit margin can increase substantially. It is also a fact that many online shoppers like to get their products as quick as possible after providing their credit card information.

However, if you opt for an industry that is based on products, I would suggest going for multi-level marketing (MLM) as shipping and storage is done by a different party.

Focus On Delivering Unique Products And Services With Your Online Home-Based Business
Try to come up with a product that is a basic necessity but focus on a specific target group. While your consumer market might be relatively smaller, the probability of them making a purchase is also high. This can cause a shift in market trends where your consumers will focus their attention to you.

Think Globally With Your Online Home-Based Business
Where the Internet is involved, always remember that you have access to the whole world. Expand your market as best as possible or you would be losing out on a lot of possible revenue.

The following tips can help you decide on the business to go for.

Do you already have a specific product in mind? It could be a product that is the result of your brainchild. It could be unique information from an Ebook that is not available anywhere else. It could be a product that you have been dealing with physically and now want to offer it over the Internet. If so, Ebay or Yahoo could prove to be a good option.