Paid Search Campaigns: What Makes The Heavy Lifting So Heavy?

Friday, October 30th, 2009

IT IS A CRITICAL COMPONENT of the day-to-day tasks that occur behind the scenes of any paid search marketing campaign. It’s commonly experienced by those on the frontlines. It is a necessary evil. It is something that does not need to be so complex and cumbersome–but often is.
Simply put, it is customer service. But in [...]