First of all, let me say that I personally feel that it is one of the most critical things we can do as we move toward success in this online home business. It’s all about you! It’s all about me!
It is not about the Program(s) or the Product(s) that we are trying to promote. It?s about the reputation we are trying to build for ourselves and our online home business. Grant it, we must settle upon a support mechanism to maximize our productivity, but you and I are solely responsible for our own success or failure.
When we advertise and promote XYZ Program, whose name is behind that ad? It’s not the Sponsors. It’s yours and mine, or at least it should be. That’s what people remember. I still have lots of bad memories of lots of Internet marketers; and, I still have these same Internet marketers sending me e-mails on their latest and greatest programs, new launches, etc.
I was with some of these people for 6 months. I occasionally respond back to them and tell them why and how they have lost all credibility with me. I don’t drive them to my Spam folder. I like the constant reminder that there are tons of Internet Marketers out there that just don’t get it. And, they provide me with fodder in the things I write.
If I can steer someone away from making the same mistakes I made, then steer them to a real business opportunity, who am I branding. I’m branding Me, just like you are really branding You when you do the same thing. In a way, you are putting yourself above the Program sponsors out there. The point is… it’s your reputation that?s on the line.
If you are into Social Networking, and you should be, this is a great way to develop a positive reputation in Internet marketing. Social Networking is not about selling. It?s about building your reputation. Whether it?s Facebook, Digg, MySpace, Twitter or the myriad of Social Networking sites out there, they provide an excellent tool to get your name and face out to a lot of people.
I?ll use Twitter as an example. I am constantly bombarded with ?tweets? with links and recommendations to ?buy something.? These people are missing the point. They do tend to be persistent. They consistently ?tick-me-off.? On the other hand, if they were providing me value, I would be more apt to visit their website.
If you want to make money with a Twitter-type site, there is brand new site called Sokule. Sokule allows you to monetize your site, so when you send the equivalent ?squeeks? you can potentially earn money. Plus, Sokule, or as they claim ?So Cool,? is more of a business networking site, so you aren?t as like likely to spoil your good name as you are using Twitter to blast out your next business opportunity.
If you want to build a positive brand, try using the Social Networks to pass value to other Internet marketers. There are a ton of free sites and programs that Internet marketers need that are readily available out there.
When you come across these free goodies, copy and paste the URL into a separate file or folder, and share them via the Social Networking sites that you use. Then, in four to six months, do it again. Building a positive brand for yourself and your Internet marketing business, will result in huge rewards for you in the future.
Call For Bands - Going Beyond Myspace
Wednesday, November 18th, 2009You’re loaded up on MySpace ? tons of friends and fans with pictures from your most recent shows, flyers for your next tour, and comments from the peanut gallery on everything from the outfit you wore last week to the person you just broke up with. But as much as this is working, it’s limiting. Hugely limiting.
With your own website, your band goes to the next level. First, there’s the credibility. MySpace is for basement bands, kids who practice after school when their drummer isn’t grounded. When you have your own website, you can actually be a basement band with a drummer under perpetual house arrest, but to the rest of the world, you are a professional group of serious musicians, each member with an email address that includes your band’s name.
Include a link to your website in every email you send out, list it at the bottom of flyers, put it on business cards and attach it to the demo CD you send out to record companies. Reviewers can get information about you from your site and, in turn, you can post comments they print. Give bios of the band members and ways to contact you. List lyrics to your songs and tour schedules. The more you have on your website, the more street cred you get ? and anything is better than a little spot on MySpace.
Next, there’s the possibilities. What can’t you have when you’ve got your own website? You can sell your new album, t shirts in a variety of styles, hats, posters, patches, pins. You can upload samples of your songs, making a pseudo-demo tape available for fans, club owners, recording executives, and potential agents to listen to. Have a variety of forums for your fans to meet each other, get rides to shows, ask you questions, discuss your music ? all conveniently separated into categories that would be impossible in the endless list of comments on MySpace.
You can also communicate with your band members through your website. Use secure pages that the public won’t have access to and pass notes back and forth when one is out of town. Upload clips of that bass line you’re working on or lyrics that you’re having trouble with. Even if you all have ‘real’ jobs or go to school full time, you can still have band practice via the website.
Websites are a great way to develop your cult status as well. Upload live tracks from your shows and start a bootleg craze, new millennium style. Offer limited edition, hand screened t-shirts and patches. Create a blog and pick a fan out of every show to memorialize. Make up rumors about yourself and spread them. Start an online war with another band. Get noticed and get people listening to your music, talking about your band, and coming to your shows. Then start your own label and help them make their website as big of a success as yours is.
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Tags: Band Members, Basement Band, Business Cards, Comments From The Peanut Gallery, Credibility, Demo Cd, Demo Tape, Drummer, Fans Club, Flyers, Hosting, House Arrest, Internet Business, internet marketing, Myspace, New Album, Next Level, Online Business, Own Website, Potential Agents, Professional Group, Reviewers, Street Cred, Tour Schedules, Web Hosting
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