If you currently operate an online business, then you know how important it is to get the word out concerning your product. You will need to do the very same with your membership site if you would like it to be a winner.
Try these steps to start your campaign. A few of the very same promotion methods that you made use of for your online business ideas will work, but they might require to be tweaked a bit. You will understand what we portend in a second.
1. Target the correct marketplace. This usually goes without saying, but your market may have changed a tad with the membership website. If your target market was persons interested in fitness, the group that would pay for a fitness membership site may be a more focused group of fitness buffs who are sincere about staying in shape or who want to be fitness trainers. You will have to adapt your sales pitch just a bit.
2. Draw on exceptional content. Your visitors already get the run-of-the-mill stuff everywhere else. Present them with something that is new or has a different twist on an old problem. Utilize snippets of your articles on the home page so that they get a sample of what they will see if they sign up to become members. And, don?t forget about SEO marketing. Prominent search engine rankings, as you know, attract much more traffic to your membership website. Make use of backlinks from blogs to strengthen your rankings.
3. Make contacts like crazy. Bring into play each and every one of the avenues open to you. Guest blog for some of your business connections. In your bio, promote the membership site. Find your way onto guest spots on online radio shows and business podcasts. Use social networking venues like YouTube to create a viral marketing campaign utilizing video media. It can be a simple video using an energetic PowerPoint presentation set to music or with audio.
4. What about an affiliate program? This will be promoted from within the membership. Introduce the affiliate program to your members as a method to make a profit from the membership with your site. Also offer incentives at a number of levels as their sales increase, like a second tier affiliate program that provides residuals for referrals.
5. Offer a free trial membership. For three or four days (a week if you like), offer those who will sign up for emails and newsletters limited access to the membership area. Entice them by giving them access to a few articles, but as soon as they click on links for eBooks, exclusive reports or video for more in-depth information, they are redirected to a page that says those items are only reachable with a paid membership. Or…Offer a trial membership for only a single dollar. Potential members can pay just $1 and obtain trial entry to the members area for a full 7 days. If they elect not to continue their membership, they can merely login and cancel their subscription. Otherwise, in 7 days time, they will be billed the normal subscription rate and get access to everything in the membership.
To drive traffic and swell your membership, you will have to promote a lot. But, if any of your current customers are interested in taking their knowledge to the next level, encourage them to become members and bring their acquaintances. Use the aforementioned steps to launch your own membership site and you will be successful. You can then join the happy group of elite membership site owners. Subsequently, you can relax and sense the enthusiasm intensifying in you, as you grasp that… at long last… you’ve taken in all probability your most decisive steps yet to establishing the type of fiscal independence you long for.
