If you have any online presence at all you have probably heard that you need to be on Facebook, Twitter, MySpace or YouTube because if you?re not, you are missing the boat.
So what is all the hoopla about? How is telling everyone what I?m doing right now going to help promote my business? What should I write about? What if I?m new in business and I don?t have anything earth shattering to say?
First and foremost, don?t worry, just be your self. All the Home Based Business Social Media Marketing sites have one important thing in common, the reason they exist is for people to connect, learn and get to know each other. It is no different than going to a Rotary Meeting or the local Chamber of Commerce dinner other than you don?t have to make up some excuse to walk away from that boring person who is hogging the conversation, and no one has bad breath.
Like any social gathering, your purpose is to make connections and find people you like who might also like you and want to do business with you. How does this help your Home Based Business Opportunity? People always prefer to work with people whom they know, like and trust. That is what you are trying to accomplish. Let people get to know you so that they will like and trust you.
Do not try to sell anything on social websites. Here?s why, just imagine you and I are at a party. I have a beer. You have a drink. You say hey I think I heard about you, what have you been up to? Then I say ?Buy My Stuff?. So you ask what my business is about, and I say ?My business is at this address, you can go there and look around, I won?t be there but you can buy my stuff?. How well do you think that will go over? That is the equivalent to just sending people directly to your web sales page from social media. It?s not a good idea.
Provide good value. Give helpful information. Share a link to a good website. You can let people know about your website if there is something they will find interesting. Let everyone know about a book you just read or a movie you really enjoyed. These things will cause people to want to follow you on Twitter or befriend you on Facebook.
As you build your online reputation people will get to know your name, who you are, and what you do. After a while they will want to know more about you and your business. As your online presence grows, so will your search engine rankings. The big plus is that all of your sites will begin to rank higher including your website and when people arrive at your site they will already know about you and maybe even like and trust you. This will make it much more likely that they will buy from you. Don?t chase them. Let them come to you. These are all principles of attraction Online Marketing and this is the best way to use social media to grow your business.
