Posts Tagged ‘Local Businesses’

Small Business To Business Strategies And Principles

Tuesday, November 24th, 2009

The small business niche is one of the best markets there is so your strategies should be as well. The SBA says that any business with less that 500 employees. That would mean that in the US alone there are over 15 million small businesses. Considering how small many of those are those small local businesses, there are a staggering number of needs. There are very few of those businesses who have all the tools they need to be successful. What they need is you and what you have the ability to offer.

There are some things that you have to know about small businesses before you can do well at meeting their needs. You have to realize that even though they have an independent spirit they know full well their limitations and that they need to outsource quite a bit of work. The small business owner has limited resources, such as time and money and keep a tight reign on what little they have. Each small business owner considers what they are doing to be the most valuable thing in the world. Small businesses also have a tendency to be very loyal to those who take care of them and treat them well.

There are things that you need to do when not just seeking small businesses but keeping their business when you have it. You need to respect their independent spirit and treat them with respect. Don’t treat them as a target but as a very important person or business. Come to them in a spirit of cooperation. Make yourself their ally.

Time is precious to the small business owner. Learn to value theirs and they will value yours. The small business owner already puts in a lot of time as it is. Be quick and to the point with what you are trying to offer the small business in your marketing strategy. Get to the point and get out of their hair as quickly as possible. Do let it be known that you are trying to show respect for their time. No need to be secretive about that.

In the same way realize that this isn’t some big corporation with tons of cash to throw around. These are small businesses just like you who may be in a lot of debt already. They aren’t suckers, they are shrewd business people who protect like a pit bull what little they have. Remember this in your pricing (which is always a matter to consider in your marketing strategies) and remember it when you in communication with the small business owner. Show that you are not only aware to their limited means but show sympathy and a willingness to work out something with them.

Whatever you do, don’t talk down to them. Treat them with respect and as not just your equal but as a very important entity. The strategies that you use in marketing to small businesses, if you want to be successful, have to show to them that they are the most important customers you will have which they truly are.

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Get Them Checking In - Internet Marketing Strategy For Independent Hotels

Monday, November 23rd, 2009

If you are one of the big hotel chains then an Internet marketing strategy isn’t really a problem. More than likely you have name recognition going for you as well as a lot of cash and resources available to get the work done. Many of the best hotels that the public will find are just like yours, small independent hotel that makes people feel comfortable. Independent hotels will have a special feeling that no big chain can imitate. You have created or are creating a place that is near to the hearts of people who will keep coming back year after year. The only problem is, you still need to be competitive. There are many things that you can offer customers and letting them know what it is that you have to offer can be very helpful to your success.

The best thing that you have to work with is those customers that you have already. Make sure that you get their email and create a list using them. Create a newsletter letting them know about things that are going on not just with the hotel but in the surrounding area. Find out what is going on in the community and let your newsletter be an ad for your community. Another thing that you can do is try and give them incentives to get friends and acquaintances to go to the hotel. Give them a discount or gift certificate for telling new customers about you.

Another thing that you can do is create a website and work with other businesses in your area and create a network of local businesses that cross-promote each other. When there is a community event, get everyone to do their best to promote it on their site.

Many small businesses have found success in using search engines. You can be successful as well. Check into how that can be done for you. Look at pay-per-click advertising and see if it would be suitable for you. You might want to do paid search search engine listings but there are quite a few studies out that have shown that customers prefer the organic search engine listings so when you design your website, find ways to get it optimized for search engines. Search engine optimization might be the best avenue for you to take but it can be pretty involved and difficult. There are plenty of resources available at a good price that will help you learn how to do it effectively. There are also small businesses who will do the work for you at a very good price considering the value it can be for you.

As a small, independent hotel it can seem that you are getting blown away by the larger hotel chains. Once you learn how to use the Internet effectively, though, you will find that even as a small hotel you can have a marketing strategy that levels the playing field.

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The Zen Of Local Internet Promotion

Tuesday, November 17th, 2009

The Internet is very much an extension of your efforts to promote and brand yourself on a local level. You should not look at your Internet marketing campaign as something separate from your local marketing. It should connect to it and enhance it.

Local print advertising space and media time are very expensive. You most likely don’t have time to give complete descriptions of everything you can do or every product you sell. But if you can use that media to drive traffic to your web site, then you can provide them with a wealth of information. If you have a professional looking web site and use strong sales copy, you have a good shot at closing a sale. Think of your web site as your best salesman, who will take orders 24 hours a day…and who works for free.

The Internet is definitely the new Yellow Pages. It is increasingly the way people find what they need. It’s the way people conduct research on local businesses with whom they are considering doing business. You need to be represented. If you don’t stake your claim online and take steps to capture traffic looking for your products or services, your competition will.

Take it seriously. Get a web site up. But then take it a step further. Populate geo coordinate meta tages on your site so that people can generate directions and maps to your location. I can personally attest to doing business at particular retail locations simply because they were the only ones for which I could generate directions.

Optimize your site for the search engines. Ideally, you will discuss optimization issues with the designer of your site before your site is built. But however you have to do it, get your site optimized for the right traffic for your business.

Write articles. You’ve heard all this before - but that’s because the classic self-promotion techniques like writing articles and books to establish credibility work. But still today, most people are too unmotivated or too unorganized to do these things. You can stand out in your field, and use the product of that action to create online promotional material. For example, you could publish a newsletter for your clients and others. You could then publish the newsletter articles to article directories online and use them to drive traffic to your site.

Look for symbiotic ways to join your online and offline marketing efforts. Give patrons to retail locations a reason to leave their email address. Encourage prospects to visit your web site and join your email newsletter for free, valuable information.

Think creatively. Implement aggressively. Measure results. And be systematic.

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