Posts Tagged ‘Key Words’

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Freelance Writer: Find One Today!

Sunday, November 1st, 2009

Finding a freelance writer can be a daunting task, especially for the person who requires the skills of a capable writer, but does not know where to begin to look for one. Not everyone who says they are a freelance writer is one either. Sure, they may work freelance, but they are not skilled as a writer. Let?s explore some ways you can find a freelance writer who meets your exact specifications.

Internet Search — Using internet search engine Google you can enter a few key words and see what shows up in your search results. Within your search parameters, enter ?freelance writer? in quotes. Between the ads that show up marketing freelance writers [above and to the right of your search results] and the first ten or so search results, you should locate some decent choices. Click on the ads and the search results to be redirected to each freelance writer?s web site. From there, you should be able to determine if this person is right for you.

Article Directories – Several of the major article directories on the internet feature articles submitted by freelancers. Freelance writers will typically showcase some of their finest works in hopes that you will read several of their articles and select them for an upcoming project. Visit Ezine Articles, ZapContent.com, Article Sphere, and Go Articles to name a few, to peruse the works of each site?s high performing authors.

Paid Sites – Some freelance writers have registered with paid referral sites such as Guru. As an employer, you can register on Guru too and place the specifications of your project online, and receive bids for your work. Make certain that the all the terms of your project are agreed upon before rewarding the project to a writer.

Unpaid Sites – The most popular site for finding freelance writers is Craig?s List or craigslist as it is commonly spelled. Not just freelance writers, but graphic artists, web designers, you name it. Craig?s List is a high impact site typically ranking in the top 100 of all internet destinations!

Of course, any freelance writer worth their salt will list their own web site featuring samples of some of their best work. Spend a little time getting a feel for their style and ask for a quote before rewarding your project. If you need references, just ask.

Finding a good freelance writer can take some time and effort on your part, but by carefully choosing a freelancer you can find someone eager to give to you their best work. It may first take completing several projects together before you both are able to determine that your business relationship is a ?fit.? Regardless, once you have a writer who ?works magic? on your part, stick with him or her and you won?t be disappointed.

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How To Take Your Niche Market To Google Page One. Interesting Information To Bear In Mind

Friday, October 30th, 2009

To begin with you need to understand that it is going to be quite complicated to take your niche market to Google page one unless the case is that you are a well established website owner with a big marketing budget. But still it is possible. In order it will be easier for you to comprehend let?s have the instance. If you choose niche “cat food” this will be extremely difficult but if you try “diabetic pet food for cats” things will become much easier and you will certainly get the greater opportunity that your site will draw the attention of the search engine bots. The point is that this will help you to achieve your goal ? to get on page one for that search term, and bring the attendant traffic that will follow from this good position. Accordingly, as you have understood this narrower phrase would be your niche.

In order to identify your websites niche and get that one that will bring the proper type of traffic that will assist you to be thriving, you need to make the following steps:

Step #1 ? Researching

You should use Google’s AdWords keyword tool and type in your general market term, for example cat food. Consequently you will see that this will produce a list of lots of key words associated with cat food. As well you will get the number of times each key word has been searched for in the past month. You should prefer terms of 3 to 4 words in them, and a search volume of as a minimum 1000 per month. Then ? create a list.

Step #2 - Competition Assessing

It means that you should take your list and type each term into the Google search box, put the phrase in quotes, for instance “diabetic cat food”, and take a note of how many results are found. To go into more details, you will get the number at the top of the search results page, for example, Results 1 - 10 of about 8,190 for “diabetic cat food”. Basically speaking that is the actual result for that term at the time of writing. It is also worth for you to bear in mind that you should select anything under 30,000 because in this case you will have a really good chance to get on that first page of results. After this you should make a note of your best results, most search volume for lowest competition. At last, you can opt for your niche.

Step #3 - Finding Products to Trade

If the case is that you don’t have a product for your site, you may prefer the other great choice - joining the affiliate program. Needless to say visiting Google is the easiest method to find a proper affiliate program for your niche. The only thing you will have to do is to key in “niche phrase + affiliate program” and you will get the results. It should be as well stated that if the case is that you don’t find any appropriate products, you can also try serving contextual ads on your site for your keyword, such as, using Google AdSense.

And now that you have the most potentially profitable keyword for your list it is the time to get your web site.

Step #4 - Domain Registering

So, now you require a domain name for your website. As a matter of fact your name should include the phrase you have chosen (in our instance this should be “diabeticcatfood.com”).

Keeping the mentioned info in mind it will be rather easy for you to take your niche market to Google page one and accomplish success in you online undertaking! Good luck!

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Key Wording Your Web Site With Natural Language

Thursday, October 29th, 2009

Ever since the beginning of search engines there has been the discussion of key wording. Obviously your web page has to be about something and you want the search engine to reflect that in its results. In the early days of search engines you could put words or phrases anywhere on a page and show up in the results. People who just wanted traffic would get list of the most popular used keywords and just put them on a page. The page could have been about toilets but show up in search results about Hollywood celebrities. In those days finding what you wanted was a daunting task. So the search engines started looking at natural language. Each year they have become more sophisticated about how they look at natural language.

The first thing they did was to stop looking at keyword meta tags. Too often people were putting keywords in that did not match their page. Next they started punishing people for putting strings of key words together, such as baseball baseball baseball. Next they paid attention to whether or not they were used in a sentence. Then they started evaluating the content of the page to see what it was about. Buy this time they were getting really accurate in their search results. But as long as there are search engines people with try to fool them. For the last couple of years search engine optimization people have promoted keyword stuffing. This is where you put the keyword in the text as often as you could fit it in.

A new generation of natural language algorithms has been developed by the major search engines to combat this. Now for the first time we are hearing the use of the term natural language. Now search engines look at the way that a term is used. They compare the use of the term in the context of how it is used. This example is a little extreme but we have all seen pages written like this.

“I bought baseball cards for my friend the baseball card lover. He was so happy to get the baseball cards and he looked at baseball cards. Then he showed these baseball cards to all his friends that had baseball cards.”

This is an example of how the term baseball card was used outside of natural language. In natural language you would not refer to your friend as the baseball card lover. In later uses you would have used the term ?them? to describe the baseball cards. The sentence would look like ?He was so happy to get them that he took the time to look at each one?.

It is still important to get your keywords or keyword phrases on the page regularly. Care needs to be given on how they are used. It is important to have them in compete sentences and not in an abnormal place in the context of a paragraph. Here are some guidelines you might consider. No one knows the exact algorithms that the search engines use and they all have different ones. But one is to presume that they are based on the natural use of language so the following recommendations are based on basic grammar and the normal use of language.
Here are some examples of natural use of key words.

1. It is natural to have your keywords in your title and description meta tags. These tell what your page is about and your page should be about the same thing as your keywords are.

2. It is natural to have your keywords in your heading tags. Heading tags should be used as chapter headings to different sections of a page.

3. In is natural to have your keywords in the first sentence.

4. It can be natural to have your keywords appear one in most paragraphs.

5. It can be natural to have your keywords appear more than once in a paragraph but not every paragraph. You need to make sure that it fits well and does not sound like it was just stuck in there.

Here are some examples of non-natural uses of keywords.

1. It is not natural to have your key words more than once in your title or description.

2. It is not natural to have your key words to show up more than once in a sentence. There are times that this could be natural but it would probably be better to make it into two sentences.

3. It is not natural for the same sentence to appear in several different paragraphs.

4. In a short paragraph it is not natural for your keywords to show up more than twice. In a paragraph over 6 sentences long this may not hold true. (I publish health related web pages and read hundreds of health articles a month. There are times that I will see a term used 3 times in a long paragraph and almost never in a short one.

5. It is not natural to have keywords used back to back in a sentence. It is not typical to have one sentence end in a word and the next sentence to begin with it.

6. It is not natural to have every sentence begin with the same word or phrase.

Following these guidelines may help you with the search engine positioning but it will definitely make your page more enjoyable for your visitors.

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Using Keyword Research To Improve Web Traffic

Thursday, October 29th, 2009

The use of appropriate key words is one of the most important aspects of search engine optimization. Selecting and targeting pertinent key words and phrases is crucial for building web traffic and getting the audience you want for your web pages. Like any other type of advertisement, your key words must be carefully chosen to ensure that you achieve both high page rankings and relevant traffic. Achieving high page ranks is useless if the traffic it brings you is not the right audience. For this reason, many experts believe that the target key word list used for a site can mean either success or failure for a web site or online business.

It is no longer enough to simply choose a relevant domain name for an online business or web site. Choosing the right key words for the site is now equally if not more important. The majority of people who visit a site get there by using a search engine. They will type in two or three words that describe what they?re looking for, scan the resulting list generated and pick one that seems relevant until they get the answer or product they need. This is where target key words are utilized. Key words are what enable people to find your site; choosing the right key words for your site will ensure the right people find you.

With this in mind, identifying your target audience is the first step in creating relevant key words and phrases. Again, this is not dissimilar to targeting television advertisements. Consider location when you are developing your target market. For example, if you own a used car dealership in Hayward, California, any traffic you get from outside a very specific area is virtually useless to you. Similarly, if you operate an online business that does not ship outside the USA, generating traffic from other countries will not help you make sales. By adding key words that are specific to your location as well as your product, you will better hone into your target audience, improve your rankings, and achieve a better conversion rate, which will help increase your site?s page ranking, in turn.

Keyword competition should also be taken into consideration when developing a site?s key word list. Going back to the used car dealership example, let?s say a potential customer types in the word ?cars? into a search engine. They?ll never find what they need, because it?s far too general?generating around 500,000,000 different sites to choose from. Typing in ?used cars? generates almost 70,000,000. That?s still too many to deal with effectively. Using ?used cars Hayward? generates almost 900,000 hits, and narrowing the focus even further by using the zip code rather than the city name reduces it to less than 25,000.

Choosing key words for your web site works the same way. If your key words are too general, your target audience will never find your site, because the search terms generate so many web sites that it is impossible to look through them all. However, if you go too far in the opposite direction and use too many key words, or key words which are too specific, you risk losing business as well. The best key word phrases are no more than three words in length.

So how do you choose the right key words? The first step is brainstorming with colleagues, friends or an SEO professional, to come up with a list of 20 or more appropriate key words. The Google Keyword Tool is an excellent place to research key words. By entering key words into this tool it will give you an idea of the popularity of certain words and offers you alternative key words and phrases.

Once you have a good list of terms, you may want to refine it to call out the strongest terms that have the best potential for sales or traffic conversion. There are several good online research tools available, which can help you decide which words will be most effective for you. Some good examples are WordTracker and Keyword Discovery. These sites may charge a fee for using their database. After reviewing the terms, eliminate the key words that rank poorly or are very unpopular, then prioritize the remaining terms according to search popularity. These terms will become the keywords you will want to focus your initial SEO campaign on.

Always remember that when it comes to key words, you are focusing on optimizing your traffic rather than maximizing it. Setting up the right keyword list for optimization is the cornerstone to a successful web site.

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Keyword Keepers And Losers

Saturday, October 24th, 2009

Christmas comes up faster than we’d like, and before we know it, it’s time to hand out those Xmas presents! Whether you’re a last minute shopper or you like to have everything taken care of before December, buying Christmas presents online can make your life a lot simpler. Christmas is a great time of year to sit back and enjoy the company of your friends and of family that you’ve When you are trying to get your site and your information further up on the list of Google search engine results, keyword research is the best way to get started. While Google and other similar search engines use a wide variety of parameters to find what the searcher is looking for, keywords still top the list in terms of getting results.

The first thing to do is to figure out how your site is getting hits. Through the use of Google Analytics, you can put a piece of code on your home page that will tell you how people are getting to your site. This can tell you if your keywords are appropriate in terms of getting you the right kind of browsers. Remember that a high traffic count does not necessarily mean that your site is getting good traffic. If the majority of people getting to your site are just briefly stopping in and deciding that you are not for them, all this is doing is running your bandwidth costs higher.

Google AdWords is another tool that you can add to your arsenal when it comes to researching keywords. Whether or not you want to continue to use it as a main staple of your advertising campaign is definitely up to you, but in terms of figuring out what is actually effective in terms of bringing hits to your site, Google AdWords can be invaluable. Essentially, this pay per click program will bring up a small link to your site whenever certain key words are used. Although you will pay every time someone clicks your ad, this can tell you what words are soliciting the most response.

It is also very possible to become stuck in terms of what keywords you can use. If you already operate in an overcrowded market, you’ll find that getting your site to the top using the most obvious keywords is all but impossible. At that point, your strategy should be using the less obvious keywords but using them well. There are several tools that can help you figure out what keywords you might want to try integrating into your site. Google offers a keyword tool that will help you generate related terms that you can use. Remember to use your best judgment; while some of them will be keepers, others will be misleading or misrepresent your site. Use as many as seem appropriate; multiple keywords can bring more business to your site, but beware of keyword stuffing.

It is very important to avoid keyword stuffing and spamming as the top search engines will penalise against it. Once this happens it can really effect your website both short term and long term so it is important to understand what to avoid. One way to check this is to read your page text and ensure it sounds natural. If it is stuffed it will sound strange and not make much seance so as long as it reads well you will normally find that the weighting is fine.

Search engine results are among the best ways to get new and relevant traffic to your site, so do your research and make sure that every word counts!

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