I thought that an article about video online would be handy to do, so here’s my highliy detailed article.
Ok the first question you need to ask yourself is does your business have a product or service that can be enhanced by video?
Most people when they use using You Tube don?t think about or need to think about how they can use it to leverage better results for their business.
If you have a business that can use video online to create content then be prepared to have your world to be open to new ways of looking at You Tube as an amazing marketing tool!
So what does You Tube do, simply it lets anybody to create an account and upload a video to the site that everyone around the world can look at, comment, and vote on.
What is it mostly used for? Well most people create what could be called vlogs - video logs of talent that they have and want to show off with all the way to educating people. This is the main area I would like to focus on ? educating people!
There are many businesses that put up online video with interesting information in the hopes that you liked what you got and want more but are willing to pay for it. Depending on the type of information and the people viewing it, this can actually work extremely well.
This is where we want to teach you to exploit the full potential of You Tube so that you can increase the traffic to your site and increase sales.
So if people are doing it already why have we written this article? Simply because the people that have currently been using You Tube haven?t figured out some very simply areas of the interface that can be used to increase search engine traffic and therefore page rankings of your site. This in turn means you can spend less on Ad words as you come up higher in the natural Search engine searches. Why is that better? Well would you trust someone who has paid to be top or someone who is naturally at the top of the search engines because they are popular by demand.
We have created a strategy that will allow you to move up in the search engines within 48 hours ? How? Well Google especially loves You Tube and crawls it every day (sometimes more) and if a particular video is popular they see it as it has value, so you get a higher natural ranking to the You Tube post. Try to do a video that?s topical again it will receive more hits and Google will rank it higher.
But wait a minute you ask? Yes I know what you?re going to say ?how does getting the You Tube video page top in Google help me get relevant traffic to my site?? well it doesn?t directly, but what it does do is get the user who is looking for your product or service to your video, now as long as the video has good quality relevant information then they will stay and watch.
You ask again but how do I get them to my site, well here it is the first simple step in the process.
Make sure your website URL is in the very first or second line of the description text. Ensure that you use the http:// before the www, as the link won?t be clickable otherwise.
This leads me on to the second step in the process that ties back to getting top in Google for relevant keywords. Instead of doing very basic description, write it in a way that is more like notes that complement the video being shown, taking care to fill it with the keywords as much as possible while maintaining its readability, this is crucial otherwise it?s just spam!
Also add in links to supporting material to the links section so that if you have diagrams or slides edited in your video that people can conveniently get access to them instead of pausing the video trying to work out what it says in the block pixels in the video.
OK so you have a link to your site and a proper relevant keyword rich description ?what else can I do?? you ask, easy, step three is to make sure that the keywords are used in the tags of the panel. A tip is to check out your competitors and use them as well.
The fourth step and one of the most important ones is make sure you have a great and compelling title.
All these will help within the You Tube environment as it means you will show up in the quick links panel which will bring in more users to your video.
Here are some other quick tips for your video content.
? The video doesn?t have to be high quality or hosted on your own site. This tactic (and expense) may only need to be taken on if you need to sell your service or product to the corporate market. Although is a good cost effective way to test the idea.
? It can end up being better than paying out for Google ad words ? no more paying for keywords, especially when a keyword is popular and therefore expensive.
? If you do a 1-2 min spot and ask people to request new video content you can have an endless source of new material that your new audience wants to see.
? By keeping the videos short it?s quick and easy for people to digest the information and they are more than likely to watch several videos and sign up to your channel.
? Once setup i.e. good quality webcam/digital camcorder and possibly a little bit of video editing training you can easily produce a video a day or a week or a month. Over time you will have a very comprehensive collection of information on your industry, service, and product.
? By using clever headings when people search for things in Google you will show up top in the natural searches so the more popular the video the higher you?re ranking.
? By doing all this you gain trust and respect in your field, which later serves to help sales to bigger corporate companies.
? Oh yeah it also means that bandwidth is at a minimum on your own website, so costs are kept WAY down.
? You don?t need a master setup something like your office with a good quality banner in the background (even just a white wall will do) might even be enough. Although make sure your lighting is good.
So there you go, an overview of how to use You Tube to your advantage.
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