First of all, let me say that I personally feel that it is one of the most critical things we can do as we move toward success in this online home business. It’s all about you! It’s all about me!
It is not about the Program(s) or the Product(s) that we are trying to promote. It?s about the reputation we are trying to build for ourselves and our online home business. Grant it, we must settle upon a support mechanism to maximize our productivity, but you and I are solely responsible for our own success or failure.
When we advertise and promote XYZ Program, whose name is behind that ad? It’s not the Sponsors. It’s yours and mine, or at least it should be. That’s what people remember. I still have lots of bad memories of lots of Internet marketers; and, I still have these same Internet marketers sending me e-mails on their latest and greatest programs, new launches, etc.
I was with some of these people for 6 months. I occasionally respond back to them and tell them why and how they have lost all credibility with me. I don’t drive them to my Spam folder. I like the constant reminder that there are tons of Internet Marketers out there that just don’t get it. And, they provide me with fodder in the things I write.
If I can steer someone away from making the same mistakes I made, then steer them to a real business opportunity, who am I branding. I’m branding Me, just like you are really branding You when you do the same thing. In a way, you are putting yourself above the Program sponsors out there. The point is… it’s your reputation that?s on the line.
If you are into Social Networking, and you should be, this is a great way to develop a positive reputation in Internet marketing. Social Networking is not about selling. It?s about building your reputation. Whether it?s Facebook, Digg, MySpace, Twitter or the myriad of Social Networking sites out there, they provide an excellent tool to get your name and face out to a lot of people.
I?ll use Twitter as an example. I am constantly bombarded with ?tweets? with links and recommendations to ?buy something.? These people are missing the point. They do tend to be persistent. They consistently ?tick-me-off.? On the other hand, if they were providing me value, I would be more apt to visit their website.
If you want to make money with a Twitter-type site, there is brand new site called Sokule. Sokule allows you to monetize your site, so when you send the equivalent ?squeeks? you can potentially earn money. Plus, Sokule, or as they claim ?So Cool,? is more of a business networking site, so you aren?t as like likely to spoil your good name as you are using Twitter to blast out your next business opportunity.
If you want to build a positive brand, try using the Social Networks to pass value to other Internet marketers. There are a ton of free sites and programs that Internet marketers need that are readily available out there.
When you come across these free goodies, copy and paste the URL into a separate file or folder, and share them via the Social Networking sites that you use. Then, in four to six months, do it again. Building a positive brand for yourself and your Internet marketing business, will result in huge rewards for you in the future.
