Posts Tagged ‘Google Search’

Stop Wasting Your Google Adwords Money Now

Tuesday, November 24th, 2009

If you’re interested in making money online, you are probably looking for ways to drive traffic to your blog, your web site, or other online offers you are going to promote. One of the most reliable methods to find targeted traffic and bring it to your online site is through a popular method called pay-per-click marketing. In pay-per-click (or PPC) programs, advertisers pay a planned rate for each person who clicks on their ad. These rates are usually set through a bidding process, with the highest bidder getting the best placement. The number one PPC program is operated by the Web’s number one search engine, Google. The Google Adwords PPC program is the most widely used pay-per-click program among internet advertisers, and if you want to compete for advertising space through Google’s PPC program you will definitely want to make certain you protect your Adwords money.

Competition for the best keywords on Google’s search pages is fierce. The top bids on the most popular keywords can run as much as $50 or $60 each. It is easy to see that random bidding on untested keywords is a quick way to burn through your Adwords money, and exhaust your advertising funds rapidly. There are a number of ways to ensure that you get the most out of your Adwords money, and one of the best ways to protect yourself is to only pay for the best converting ads. Ads which deliver the best ratio of sales to clicks are considered the highest “converting”.

So how can you be certain which ads will convert the best? One good method to find the best converting ads is to use a process known as “split testing”. Split testing works like this: you devise several ads for each set of keywords you intend to bid on. Using the Google Adwords management interface, you can schedule these ads to be rotated evenly. That means if you have two ads for a set of keywords, and your ads are shown one hundred times, each of the two unique ads will be shown about fifty times each. By embedding tracking code in your link or landing page, you can protect your Adwords money by identifying which of the ads gets the most clicks and which of the ads generates the most sales. Once you’ve determined which ad sells the best, ensure the best use of your Adwords money by dropping the poorer performing ads.

Bad management of your Google Adwords advertising campaign can cost you a lot of money. Random bidding and failure to test your conversion rates for each ad can be fatal mistakes that will cause you to burn through your Adwords money all too quickly. If you’re planning to advertise using Google’s PPC program, make sure you don’t fall victim to a costly mistake.

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Finding Hidden Gold Inside The Adsense EBook

Monday, November 23rd, 2009

There are lots of great ways to make money online. The field of Internet marketing is wide and vast, with literally hundreds (if not thousands) of methods available to just about anyone who has an interest in getting an online business off the ground. Google, through the Adsense advertising program, is one great way to kick a little more money into your coffers. If you’d like to take a cut of Google’s pay per click revenue, you’ll probably be interested in setting up a Google Adsense account and finding a good Adsense ebook to help you get started.

If you spend any time at all on the Web, you already know that Google is without question the most popular search engine on the Internet. In fact, Google easily controls the Web search market, with no other engine coming anywhere close to Google’s market share. Even if you combined all of the searches done each month on the other “big” search sites, their totals would still be dwarfed by Google’s monthly search total. Since that’s the case, you may be interested to investigate the ways that Google can make money for you. Using the Google Adsense program, your site can earn money for clicks generated by Google contextual ads on your pages.

So when it comes time to get a little guidance on the subject of how to best implement Adsense on your own Web properties, you’ll probably be looking for a comprehensive Adsense ebook that outlines all of the tips and tricks to successfully turning your visitors into cash. In fact, you’ll soon see that there is no shortage of Adsense ebooks available, but you’ve got to be careful about which you choose. Before you invest your hard earned money into an electronic Adsense guide, try to determine exactly how comprehensive the ebook may be on the subject. While one Adsense ebook might cover everything from A to Z, others may only gloss over the details and provide a simple high-level overview of how the Google Adsense program works.

If you can, look for reviews of the particular Adsense ebook you’re interested in before you buy or download it. If the publisher offers an excerpt, read it first to see if the author communicates well and if you find their guidance easy to understand. If the particular guide you’re interested in doesn’t list the table of contents, don’t be afraid to e-mail the publisher and ask if they can provide it. The same holds true for the page count. There’s nothing worse that buying an Adsense ebook that you hope will be chock full of useful information only to find that you’ve spent money on a 3-page report that is long on hype and short on detail.

In the end, if you’re interested in maximizing your Adsense revenues you’re going to want to find some expert guidance online, and a good place to find that is in a top-quality Adsense ebook. Just do your research before you invest, and that will minimize the chance that you’ll end up getting burned.

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Easy Search Engine Optimization (SEO) Secrets

Friday, November 13th, 2009

Search Engine Optimization Secrets For High Rankings
By [http://ezinearticles.com/?expert=Bertus_Engelbrecht]Bertus Engelbrecht

The best form of free traffic to your sites is the hardest to get and takes the longest. What is this? It is SEO (search engine optimization). Google and other search engines use this to determine where you rank for your sites when people are search for them on a search engine like Google. In this article I will tell you a few secrets to quickly and effective get your webpages to rank high in Google.

The best way to get your pages ranked well Google, is to get loads of quality related high PR links to your webpage. I will show you how you can easily achieve this in a few easy steps.

Follow these steps for high SEO rankings:

1. Use a keyword tool (Google’s free AdWords tool works well enough) to search for 5 long tail keywords related to your webpage. Make sure they don’t have too many searches for them per month, or the competition will be too big. Also not too few, or nobody will search for it.

2. Now create a blog for every one of these keywords. You can use blogger.com for a free blog. Make sure that the name of your blog contains the keyword. Put a few articles or posts on each blog.

3. Now create 5 Squidoo pages for these keywords. Again, make sure that the names contain the keywords and that you sprinkle your keywords throughout the page for better rankings.

4. Now do the same for Hubpages. Create 5 of them, one for each keyword. Google love Hubpages and Squidoo! Make sure your hubpages are keyword rich and that the headings contain your keyword. Also bold a few of the keywords.

5. Now, create a YouTube video (containing links) for every one of these 5 keywords. Google also love YouTube for SEO. Make sure you give them a name containing the keyword.

If you follow these 5 steps, you will a bunch of high ranking links pointing to your site and if your webpage is also optimized for search engines, it will start to rank well for your keywords. Now continue to write articles using your keywords and linking back to your webpages for extra search engine optimization.

It sounds easy, and it is, but it takes time. However, if you did this probably and you get your page to rank on Google page 1 for your keywords, you will get unlimited amount of sustained traffic, and nothing could be better than that.

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Article Source: Search Optimization Secrets http://EzineArticles.com/?expert=Bertus_Engelbrecht http://EzineArticles.com/?Search-Engine-Optimization-Secrets-For-High-Rankings&id=3075277

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Submitting Articles For Maximum Traffic

Wednesday, November 11th, 2009

Submitting articles to the search engines is a time honored strategy for generating traffic. It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.

There are a lot of questions over the best method of submitting articles for maximum traffic and effectiveness. What are the best techniques and which are the most effective?

The first technique is to submit your article to the granddaddy of all article directories, EzineArticles. This site has built a reputation of being the best article directory in town. It is loved by marketers and by readers and most importantly, by Google.

It is a source of frustration to many marketers who find it hard to meet the submission guidelines or cope with the timescales for articles to be approved.

However, if you read their guidelines and stick to them, your articles will get through without a hitch.

Once they are in Ezinearticles you instantly receive benefits from it. Articles in this directory tend to rank very well in Google, even without backlinks to them.

Add in a few backlinks and suddenly you find your articles are ranking in the top ten for moderately competitive keywords. In fact, even without backlinks they can often rank well just because they are on Ezinearticles.

Once your article has been published you need to do some simple backlinking to it just to give it that extra boost in the search engines.

Firstly, take your Ezinearticle author RSS feed and submit it to RSS directories. You can either use a tool or do it by hand. If you are doing it by hand, just pick the top ten directories in a Google search and that will be good enough for now. You can always submit to more later on, so make sure you keep track of which ones you have added your feed to.

You can also use one of the many ping sites to ping your article. This does give Ezinearticles a lift, but it also gets your article noticed.

Finally, social bookmark your article. Again, you can either use a tool or do it manually. If your article is newsworthy and well written then you can look at adding it to sites such as Digg or Stumbleupon to get further links and traffic.

Of course, there are other article directories out there, but none of them carry the weight of Ezinearticles. Google Knoll is a current contender and is very popular with marketers who are using it to submit their articles too. So far though, these don’t seem to be ranking as well as Ezinearticles, but it is a good way to get the Big G to notice your sites.

For the other article directories it is not worth submitting articles manually to them, except maybe the top half a dozen big directories. Many of the rest get so little traffic it is not worthwhile, except for the backlink. Therefore you should either outsource or automate these submissions to free up your time to concentrate on building your business.

If you are submitting articles then you need to make sure they are on Ezinearticles for maximum traffic. Do some simple backlinking to your article and you will easily find your articles ranking well for their keywords and bringing you good traffic.