Posts Tagged ‘Google Engine’

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The Truth About Google Supplemental Results

Sunday, November 1st, 2009

So you have a slick, eye-catching web site with lots of fancy graphics and flash animation, congratulations! You excitedly type in your site’s url in Google’s search engine?and your site shows up in Google’s supplemental results.

What’s going on? What exactly are Google supplemental results and why would you not want your web site to appear in them?

According to Google’s FAQ page, supplemental results are part of Google’s auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have “fewer restrictions” than those that appear on the main results page. They further say that the inclusion of sites on the main or supplemental index is purely automated and does not affect page rank at all.

In truth however, pages that appear on the main index will almost always show up first in a search. Supplemental search results will only show up if there are very few or no results at all in the main index. Plenty of older web sites also tend to populate the supplemental results page. Needless to say the supplemental results page is not where you want your site to end up. Ironically several people have emailed Google asking that their sites be included in the supplemental index!

So how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?

Several factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.

One of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.

In the title tag, take care that you don’t use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or “spammy”. Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page’s content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents’.

Just like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for?you guessed it: the supplemental index. Long url’s or url’s with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.

Aside from your web page’s text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.

Okay, so you didn’t take all these factors into consideration and now your beautiful web site is on the supplemental results page?what now?

The first thing you can do is to write some good content. A few lines of text won’t be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you “borrowed (copied)” from another site, now would be a good time to change them.

Rewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.

At this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don’t forget to check for any orphaned web pages!

Sometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.

These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you’re website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish for.

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Improved Search Engine Rank: Google Page Rank Misconceptions

Friday, October 30th, 2009

Improved search engine rank is attainable through good search engine optimization, part of which is the maximizing of your Google Page Rank through intelligent linking with other web pages. In this first part of 2 on the subject of Google Page Rank, we will look at the argument for attaining high listings through a linking strategy.

Google Page Rank is a buzz term at the moment since many believe it to be more important to your search engine listing than search engine optimization. If we ignore for the moment the fact that Page Rank is, in itself, a form of SEO, then there are arguments for and against that belief.

Before we investigate these arguments, let?s understand some fundamentals of search engine listings. First, most search engines list web pages, not domains (websites). What that means is that every web page in a domain has to be relevant to a specific search term if it is to be listed.

Secondly, a search engine customer is the person who is using that engine to seek information. It is not an advertiser or the owner of a website. It is the user seeking information. The form of words that is used by that customer is called a ?search term?. This becomes a ?keyword? when applied to a webmaster trying to anticipate the form of words that a user will employ to search for their information.

A search engine works by analyzing the semantic content of a web page and determining the relative importance of the vocabulary used, taking into account the title tags, the heading tags and the first text it detects. It will also check out text related contextually to what it considers to be the main ?keywords? and then rank that page according to how relevant it calculates it to be for the main theme of the page.

It will then examine the number of other web pages that are linked to it, and regard that as a measure of how important, or relevant to the ?keyword?, that the page is. The value of the links is regarded as peer approval of the content. All of these factors determine how high that page is listed for search terms that are similar contextually to the content of the page.

Without doubt, there are web pages that are listed high in the search engine indices that contain very little in the way of useful content on the keywords for which they are listed, and have virtually no contextual relevance to any search term. However, a careful investigation of these sites will reveal two things.

The first is that many such web pages are frequently listed highly only for relatively obscure search terms. If a search engine customer uses a common search term to find the information they are seeking, they will very rarely be led to a site that has little content other than links, but it is possible. The second is that they contains large numbers of links out to other web pages, and it can be assumed that they have at least an equal number of web pages linking back.

It is possible to find such web pages for many keywords. An example is on the first page on Google for the keyword ?Data VOIP Solutions?. There is a website there that is comprised only of links. The site itself has little content, but every link leads to either another website that provides useful content, or another internal page full of more links and no content. That is how links can be used to lift a web page high in the SE listings.

Such sites frequently contain only the bare minimum of conventional search engine optimization, but the competition is so low that they gain high listings. You will also find them to contain large numbers of internal pages, every one of which contain the same internal and external links.

It is true, therefore, that it is possible to get a high listing without much content, but with a large number of links. However, is that a legitimate argument for those promoting links against content? Could you reasonably apply that strategy to your website? Could a genuine website really contain thousands of links to other internal pages and external pages on other websites, and still maintain its intended purpose?

In the second part of this article, titled ?Search Engine Rank: Google Page Rank Misconceptions? wI will explode some myths about Page Rank, and explain how many people are wasting their time with reciprocal links, and perhaps even losing through them. It may be that a linking strategy is not so much an option, as a choice between the type of website that you want: to provide genuine information or to make money regardless of content.

Improved search engine rank might be synonymous with Google Page Rank, but perhaps only if you want to sacrifice the integrity of your website.

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How To Use The Internet To Find What You Need Fast

Tuesday, October 27th, 2009

It is much easier to travel from one place to another if you have a map. The Internet is so big that you are missing out on many of it if you rely just on Yahoo or Google.

These are some of the shortcuts to find the Information you need. This way you find what you need faster and easier.

Google Search Engine

Google is the best search engine, that means it provides the most up to date information. Make your first search on Google. To get better results do not use the quotation marks. They are useless.

If you are not satisfied with the Google results, you can then use the Yahoo Search Box, which gives different results. You can also search information inside blogs instead of websites. Such service worth visiting is http://blogger.com to search information inside blogs.

Digital Products
Looking for digital products?

Clickbank.com is a huge marketplace, with different types of digital products. Products like ebooks, videos, software, online courses and advertising just to mention a few. Using
clickbank to purchase digital products is not only secure but very easy.

Clickbank is a trusted source, where you can search amongst the hundreds of products for instant download.

Yahoo Answers

Yahoo Answers is a place where people ask questions. It is very useful to get quick answers about any category. Any one across the globe can participate both in asking and answering.

Google Answers is a bit different, and if you really want an answer from an expert you should test Google Answers. Contrary to Yahoo Answers, this is not a free service. You pay a specific amount of cash depending on your question. Every one can ask, but only experts from the Google team will answer your question.

Forums

Forums are a great place to get advice on almost anything. Forums give people the ability to ask their questions, get tips on new products and find out what others think about certain products. You can find forums on any category by typing in the Google search box computer forum, or soccer forum depending on your interest.

Groups

Buying a new product? You can now get feedback on a certain brand, company, software or any product. Same like forums, but a bit different are Groups.

Google groups, Yahoo groups and Myspace groups are the best. They have the highest number of users. Joining a group is free, and you can ask questions, reply and join
discussions about any topic. There exist groups related to cars, computers, software, business, games cheats, video renting, home improvement. Unlike Yahoo Answers, in a

Group you can join a discussion not just ask or answer questions.

Dictionary

There are free online dictionaries you can make use of anytime. These are very accurate and contain Thesaurus and other features. Most popular is http://dictionary.com

Directories

These are not much useful. The only directory that is worth using is the Dmoz Directory. It consists of thousands of sites, under categories and sub categories. That is the Internet biggest directory. Each website is checked by a real human to make sure it is up to date.

Other directories make use of software to determine the quality of the sites. That is less useful that the method used in the Dmoz Directory.

Article Directories

Article directories are sites that contain only articles. Some of them targeted to a specific category. You may find article directories that contain only sport related articles, business articles and so on. General directories contain articles on almost anything. If you are looking for articles, it’s better to search for article directories and then search for articles within the directory.

Newsletters and Ecourses

You can find these useful too. These are also known as online magazines. First you choose a newsletter that interest you, then you optin to receive the news or information. The information is sent to you via email, and you can optout anytime. Ecourses are more or less very similar
to newsletter.

Search for your favorite newsletter in Google. For example type in golf newsletter and simple follow the instructions on the site to optin. Some newsletters send out their emails once every week, month or bi weekly. Ecourses usually cover a certain topic in a series of messages, for example golf tricks or tips for removing adware or spyware. Usually ecourses send their emails every day and take no longer than 7 days each.

Social Bookmarking sites

Social Bookmarking sites are becoming more popular especially if you are looking for stories and news. First find a popular social bookmarking site using Google, and then search within the social site.

Finding images

Yahoo images section on the Yahoo home page give the best results. Google images show less results when you compare them. I suggest you use Yahoo images if you are searching for images.

Videos

Youtube is by now popular more or less by everyone that uses the Internet. You need to watch videos? Check http://youtube.com website. Google Videos and Yahoo Videos both offer a free service like Youtube, so you can watch, share and find videos on the Internet.

Knowing how to find what you want is important as much as the information you need. Rely on these shortcuts to enjoy the Internet much more than before.

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The 5 Simplest, Cheapest And Easiest Money Making Ideas For Your Online Business

Thursday, October 22nd, 2009

Essentially there are 5 tremendously powerful methods to make money online. These methods were not always available but have only become available due to the large amount of internet commerce being conducted each and every day online. While it is possible to make money, and lots of it, using other methods, these are in my opinion the best for 3 reasons. First, they are some of the cheapest methods around. Imagine running a business for an entire year where your total cost was less than $1 a day. Secondly, these methods are fast to implement. Some of the methods can have you up and running in hours, if not only a day or two. Lastly, these ideas are simple. When it comes to working online, simpler is better and complex is dead.

5 Simple, Cheap and Easy Money Making Ideas.

ONE. Making Money the Google Cash Way.
Google Cash is a term coined by Chris Carpenter. In his amazing ebook, he teaches you how to start a profitable advertising business by using Google Adwords to promote products to web searchers on the Google search engine. The strategy is simple. You create ads to attract interested people. When they click on your ad you are charged for that click. The visitor is directed to your site where you can sell them products. The advantage is you get to leverage the Google traffic. You can purchase clicks for as low as 5 cents. Lastly, done properly, you can test dozens of different ads and campaigns allowing you to perfect your selling system.

TWO. Making tons of money selling someone else’s stuff.
Affiliate marketing is the manner in which you market a product for someone else, known as the merchant. In return for providing a qualified buyer, the merchant agrees to pay you a commission. The beauty of this type of business is that you can take advantage of hot products, you can easily create a large cash flow by setting up dozens of small income streams promoting hundreds of products. In other words, the business is scalable. Once you learn to make money selling a product for one merchant, you can reproduce that for another. For this to work, the critical step that you need to master is getting traffic. You can use the Google Cash method or start your own site. Getting traffic, either inexpensive or free will be the lifeblood of your business.

THREE. Turn Treasure into Dollars with eBay.
In case this is your first week using the internet, I will briefly explain eBay. They are the world’s largest online auction system. People from all over the world, lots of people, using it each and ever day to sell everything from toasters to Hummers. In order to make money on eBay, you research what is selling at the moment, source that product for at great price and then start creating auctions. Of course, that all sounds easy, but the truth is there is a lot of work involved, especially if you have to ship all those products from your house. If you are organized, can research or can use the software to do that research for you, and can negotiate with suppliers than you can really make money with eBay.

FOUR. Drop Ship It.
The thought of storing boxes and boxes of products at your house may have you running away from eBay. Thank goodness there is something called Drop Shipping. A drop shipper is a wholesaler who will sell you their products at near wholesale prices and ship them directly to your customer. World Wide Brands maintains a directory of wholesaler and drop shipping companies giving you access to over 2 million products to sell on eBay. The good news is that once you have access to your own products, you can now use the first three methods to market them. Do you see the power now? Maybe you used the first two methods to market someone else’s product. Now you can get a better profit margin by drop shipping your own products using these same methods.

FIVE. Write yourself rich.
The first 4 methods involved selling someone else’s products for a commission or profit margin. If you want to make the most money, you have to produce and sell your own products. An exceptional item to sell online is information. In particular, ebooks, software, audio and video products have incredible profit margins. But, you think, you have no writing skills. What are you to do? Easy, hire people to do the work for you. This is an amazing way to leverage the skills of someone else. Pretend you have an idea for a new software program. There are many resource sites where you can hire people to work for you. Depending on your product idea, you can get the software coded for $100, $200, maybe even $300. Then the product is yours to resell. You can keep 100% of the profits. You can do the same thing writing a book. Writing is not that hard. Maybe you produce a newsletter. You could combine your articles into an informational ebook. As with software, you can even hire a ghost writer to do the work for you. Once you have your product, you can enlist the power of a site like Clickbank to help you sell it.

There you have it. The 5 best ways of making money online. It is now up to you to master one or more of these ideas. A great idea is to start with one method and become masterful at it. Next, spread out to another and then another. Next thing you know, you will have streams on income flowing into your business.

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