Posts Tagged ‘Free Publicity’

Free Publicity For Your Website. How To Get Traffic The Smart Way!

Monday, November 16th, 2009

One of the many challenges of starting an online business is getting traffic to your website. Unfortunately for most beginner webmasters, quality traffic is not only hard to get, but it is also very expensive. In the following article I will discuss the technique that I used to get free advertising and free laser-targeted traffic to my website.

First of all let?s consider some of the alternatives most beginning webmasters use to generate traffic:

The first option that comes to mind is Pay Per Click advertising (PPC). PPC is a very effective way of driving traffic to a website, and if the ads are well written they usually bring in highly targeted traffic. The downside of PPC is cost. In order to start a PPC campaign, the webmaster must bid on keywords or phrases related to the content of the website being promoted. After the bidding, the ads will show all over the internet getting hundreds or thousands of impressions. When an internet user clicks on this ads, he or she is taken to the website advertised and the advertiser is charged the bid amount. PPC advertisements are great, but should only be used to promote special offers, introductory offers or high tag items; it should not be the only force driving traffic to your site.

A similar kind of advertisement is Pay Per Impression (PPI). Although they are virtually undistinguishable for the audience they target, PPI are different for the advertisers. With PPI advertisers pay for every time their ads are shown, and not only for the times the ads are clicked on. In order for this type of advertising to be effective, the website where the ads are displayed must offer products that are complementary to those you offer, or vise versa.

As you can see, the driving factor of advertising is your budget. If you can afford to pay for your traffic then you can run an ad campaign, but if you are on a tight budget then you have to create other traffic generating resources.

So what is this magnificent free laser-targeted traffic generating tool I mentioned early on? Well? you are reading it. One of the ways I use to drive the most traffic to my website is to write articles. You don?t have to be a certified writer or a literature Nobel Prize winner to write articles, just make sure you know what you are talking about and show your passion for it through your writing.

In order to get your articles to drive traffic to your website you must make sure that they get published all over the internet and that there is a link to your website at the end of each article you write. Article submission websites and article directories are great tools to get your articles published. Most website owners strive to keep their content fresh and interesting to their visitors, but because of time limitations it is often very difficult to come up with original content. This is where your articles come in! These webmasters take advantage of the free content you provide through your article, and they return the favor by displaying a live link to your website. Before you know it you will have hundreds of pages displaying your articles followed by a link straight to your website. The beauty about article writing is that the links you get from it are free and the traffic that you get from your links comes to you looking for ?expert advice?. These links also help improve your page rank in search engines due to your increased link popularity.

So go now, start your word processing software, put your writer?s hat on and type away. Don?t try to sound formal or professional if that is not you. Be yourself, write only about things that you know, and enjoy it. You are certainly going to enjoy the traffic from this great opportunity!

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What Is Article Marketing

Thursday, November 12th, 2009

Article marketing is a form of online advertising that allows businesses to advertise or market themselves by writing short article content pieces that relate to the industry they are in. These articles are then made available for widespread online publication and distribution in the marketplace. Every one of these articles contains a byline and a biography box that allows businesses to include references to their company, website or contact information. By crafting well written content and releasing it for this type of free distribution, businesses gain the potential of significantly increasing their credibility within the industry as well as reaching out to new clients in the process.

Article marketing has been a popular means of marketing one’s company or website by professionals for nearly as long as mass print methods have been available. Article marketing is utilized in paper-print formats as well as online formats, especially by businesses that want to obtain free press space. By providing useful content to a newspaper free of charge, the business is getting its name and contact information out there. Because newspapers and other forms of media are aiming to present content as cost effectively as possible, this arrangement is one that can be advantageous for all involved parties.

For example, an accounting firm that is looking to market itself through article marketing may use an article like “The top 5 ways to avoid an audit”, offering this article to the local newspapers and other print forms weeks before tax season. Not only is the accounting firm providing useful information, but they are also getting their name out there when it is most important for them to do so. On that same vein of thinking, a roofing company can offer a concise article about “avoiding ice damage on your roof this year” right before the winter season begins to get some free publicity just before the busy season begins.

Article marketing has moved into the internet world as well, ever since e-commerce and online marketing became vital for the success of businesses with web presences. Online article marketing provides publishers with free content while giving free advertising to advertisers and companies. Websites that allow articles to be posted are called article directories. Article directories make their income through advertising on their website, which is why business owners and other advertisers can post their articles for free. Because the article directory sites have significant search engine popularity based on the number of articles that are posted, advertisers can take advantage of that popularity and gain some of their own popularity through posting articles.

Article marketing online has additional dimensions beyond regular print marketing with articles, including the use of particular keywords and niches for search engine optimization. Using informative content, authors are able to reach their target audiences by catering to a group of readers that is already clearly interested. Many online marketers have enjoyed such success through this means of marketing that they have published hundreds if not thousands of articles.

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The Benefits Of Writing Articles

Tuesday, November 3rd, 2009

You have a business; you are new and want to build a client list. However, the public doesn’t know much about you.

One of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. People are always looking for good articles for their websites, blogs and newsletters. The important words here are good and content.

Good articles are content rich. The help the reader understand that which you are writing about. It gives them insight, whether it is about Business, Communication, Health or any number of subjects.
When you provide an article for your reader, whether you wrote it or published it, you are doing your clients a service by educating them in the areas that they wish to learn. Moreover, your credibility can be built or diminished by the article.
Articles also help to keep your website updated and helped to increase your search engine ratings.
Stagnate websites that never change, get a much lower rating with Google. As well, do not encourage your audience to come back. They are thinking, ok, I saw it.

A summary of the benefits are:

For the author, they:

Increased Exposure
Give Credibility (You show your expertise)
Develop Relations (People get to know you better)
Create links to your site
Give you free Publicity

For the Publisher or Website Owner, it provides:

Content
Related Articles that you don?t have to write
Reference and information that you don?t have to write
A vast resource of free information

However, it is important to remember that there can be a downside. Of which you can avoid, once you understand what it is.

There is nothing worse than reading an article that is nothing more than a sales letter, a news release or an inflated glorified piece on how wonderful you are. You need to give the public something that they can use.
Then they are much more likely to follow your link in your resource box, back to your site to find out more about you.

Remember, that in each article, you are communication something about you. You want the message that be one that encourages people to want to get to know you better, to learn more about you know and to become one of your clients or subscribers.

In your resource box, make sure you are clear, stating who you are and where they can find out more about you.
Most article directories and magazines have set limits on the size and amount of information you can place so it is important to ensure it is accurate and inviting. You are not writing articles just for praise and admiration. You do have a business to run and bills to pay. Even if you are a millionaire and want to write just for the shear joy of it and love to teach for free, your resource box is still important, as you would want the readers to know that the information came from a credible source.

So go ahead and get started. Don’t stop at one article, it can easily become buried.. Make it a habit and write them regularly whether it is once a week or once a month. And remember, have fun doing them.

“To Master Communication
is to Master Wealth”

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Article Submission - Top 7 Article Promotion Strategies To Full Throttle Your Website

Sunday, October 25th, 2009

Do you want to drive your site to the top 10 in Google and major search engines? Over the next few months, do you want to drive a boat load of traffic to your site? Sales a little slow. How about hearing that cash register ring like Santa’s sleigh bells out of control? Follow these top 7 article submission strategies to give some gas to your website.

1. Every week, get your site in front of hungry customers.

As we all know, the internet is an information highway. You can find information on just about any topic you can think of, and you can find an equal amount of people surfing for it. There are plenty of hungry customers out there so each week you need to have an article ready to submit. High traffic ezines, newsletters, and major article directories are your best bet. They need articles so give them what they want. Be desciplined about submitting articles to this excellent source of pre-sold traffic. It’s money in the bank.

2. An hour a day keeps the slow times away.

As I mentioned previously, the major sites need fresh content. This is what keeps their customers coming back. Don’t think for a minute that your article isn’t good enough. Get them submitted on a weekly basis. Set aside at least one hour a day to write. Writing two or more articles at the same time will maximize your time and efforts. The more articles you submit, the more publicity you’ll receive. Soon you will be recognized as an expert in your field.

3. The World Wide Web is a haven for free publicity, you can’t beat it with a stick.

Disciplining yourself to submit articles on a weekly basis will soon have your URL listed on hundred’s of sites. After a several months you can count on a thousand other sites. After a few years your URL listing could reach five thousand sites, and in five years quite possibly you could reach one hundred thousand sites. Wouldn’t that be a kick in the pants. Did you ever think you could have a thousand visitors a day? It’s possible, but takes time.

4. PPC ads, PR sites, and link exchanges will be a thing of the past.

As you continually submit articles, over time more and more information hungry people will undoubtedly read your articles. Trust and confidence will develop from your readers. You will soon become an expert in your field. The result of this transformation and growth will lead to more sales. You sonn may forget there ever was PPC ads or link exchanges. This could take up to a year or more. Don’t give up. As they say, quitters never win and winners never quit. Be patient and persistent as you reach for the golden ring.

5. Construct an article directory on your Website.

One of the best ways to enrich your site with original content is to archive your articles on your website with an article directory. Search engines love content rich sites, and new visitors will be attracted to your site by the fresh new articles. A key to successful article writing is to fill your article titles, article content, and resource box or bio rich with keywords.

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