Posts Tagged ‘Fool’

The Power Of Faith In Your Online Business

Wednesday, November 18th, 2009

How many millions of websites are there on the Internet? Who knows? But, one thing that is for certain is that behind every domain is a man, woman or company looking to meet its own financial goals.

The trick of an article title like this one is that by using the word “faith” in the title, many people will automatically assume that it is an article about religion. Having said that, it is important to note that this article is NOT about religion.

This article is actually about “faith,” which is entirely separate from religion.

Do you have faith in your children that they will always do the right thing? This kind of “faith” is an “absolute belief” in the character and integrity of your children. And that my friend is different from a “religious belief.”

Do you have faith that the sun will arise in the East tomorrow morning? This kind of “faith” is an “absolute belief” in the processes of nature.

The Power Of The Sun In Teaching Faith

I am not talking about “faith” in the Egyptian sun god Ra or the Greek sun god Apollo. Like I told you before, this is not an article about religion. Instead, this article is about faith and understanding the principles of faith.

Consider for a moment how you think about the sun. When you go to bed each night, you know beyond a shadow of a doubt that the sun will rise the next day. You know that if it is dark outside, it is only a matter of hours before the sun’s light fills your day.

Think about how much confidence you have in the idea of the sun rising tomorrow morning to light another day. Yes, clouds might hide the sun from our direct view, but those clouds cannot block all of the sun’s light. Those clouds might darken our skies, but they cannot prevent the sun from rising.

If I had told you that the sun would not come up tomorrow morning, then you would have known me to be a fool.

So how is it that you could so confidently think of me as a fool, if I were to say the sun would not rise tomorrow morning?

For the sake of argument, dwell for just a moment on the absolute certainty that you have in your heart and mind that the sun will rise tomorrow morning.

The feeling you have right now is what it really means to have “faith.”

An Unshakable Belief

As a child, I remember hearing stories about people who had that absolute faith that things would go their way. I heard one time about a preacher who had a faith beyond measure. Yes, I am talking about a preacher, but I am still not talking about religion.

The preacher had told his friends that he was going on a trip the following Friday. But, his friends also knew that he really did not have the money for such a trip, and they said as much to the preacher.

The preacher told them that the money he needed for his trip would be provided to him. Penniless and faithful, this man had a real faith, even an unbreakable certainty that his trip would become possible. For him, it was not a matter of “if” he could get the money for his trip; it was a matter of “he will have the money” in time for his trip.

On Thursday, the day before his scheduled trip, one of his friends asked him if he had gotten the money for his trip yet. The preacher dutifully said no, but assured his friend that he would have the money in time for his trip.

Sure enough, Friday morning came, and his friend produced enough money to ensure that the preacher’s trip would go off without a hitch.

Cheating You Say?

The preacher’s faith paid off for him and his planned trip. Sure, in this case the preacher’s friend came through to reward the preacher’s faith. And one might try to argue that it was not an act of “reliable” faith that produced that result.

But as I look around at people I know, I see the principle of faith at work in their lives.

Frequently I hear people tell me, “Clinton, this month we will see a 20% increase in sales.” And then it comes to pass.

People tell me, “Clinton, my business will generate a quarter million in sales this year,” and then it happens.

My mentors tell me that the first step to success is setting measurable goals and believing with an unshakeable faith that those outcomes will come to fruition.

Poppycock

For years, I had believed that this faith thing was just a bunch of poppycock. Then one day, I convinced myself that a particular goal was within my reach. Things had been going my way, so I decided that I would earn $500 per month online, to supplement my families tight financial resources.

My faith was unshakeable; I knew in that moment that I would make $500 that month and each month thereafter. And then it happened.

Yes, I was able to have an unbreakable belief in myself with my small goal, and then I was able to realize that small goal. Soon after, I promptly forgot about my newfound manifestation of faith.

Just like many other people, when I finally learned and manifested the principle of faith for the first time, I thanked chance for delivering the goods.

Realizing The Power Of Faith In My Online Business

One day, I looked back and realized that chance may have not been in play to bring me my previous success. I considered the possibility that perhaps faith did have a role after all. So, I created a new goal. And then I built up my faith, practicing the belief that what I desired would come true. I set a goal to earn as much from my online business, as I did each week from my daytime job. Within the next few weeks, I built up my confidence level.

One day, the light just came on. I knew deep in my heart that my goal would be realized. In that moment, I realized within myself an unshakeable belief that I would reach my goal.

Within a few days, my online sales began to increase to a level that was required for me to manifest my stated goal.

The Human Condition

Unbreakable faith had delivered twice for me, and yet I let it pass another six months before I tried again. So soon we forget and return to a condition of disbelief.

My wife and I had been talking about taking a family vacation, but we really did not have the money to do so. Within just a few days, I realized that the power of faith could deliver a family vacation for my family, so I made a decision to earn $12,000 to pay for a vacation to remember.

This time, I did not have to prepare myself to accept the faith that my desire would come true. I just decided in that instant that I would earn the money needed for our family getaway.

How did it work out?

Within the next seven days, my business earned $18,000 in pure profit. It truly was a vacation of a lifetime for my family and I.

Remembering The Sunrise

When you learn to manifest the power of faith in your own life and your business, you also will reap the rewards of faith.

However you define your goals and success in your own life, they will come true, once you make the decision to believe with unwavering faith that your goals will become a reality.

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Online Writing - Is This The Perfect Title?

Saturday, October 31st, 2009

With online writing, an article title has to accomplish many things. It has to make it easier for the reader to find the article. It has to tell the reader what the article is about. It has to entice the reader to read the article. It has to be acceptable for submission to article directories. How do you accomplish all this in one title?

Sometimes you can’t. Still, you try to include as many elements of a good title as you can. The “best” or “perfect” title will be a different combination of factors for each unique article. Let’s look at what makes the title of this article work.

Online Writing Is About Keywords

They won’t read your article if they can’t find it. How do they find it? Most often now, readers use search engines. If you don’t have the keywords they are searching for in the title, it is less likely it will show up in their search results. In this case, there is good traffic for the keyword “online writing.” That is why it is in the title and will be repeated in this article a few times as well.

Don’t Fool The Reader

You can get cute with article titles, but if you don’t also let the reader know what the article is about in the title or description, you’ll have problems. A searcher may just pass on your article because he doesn’t know what it is about. He may click-through to read the article, then get annoyed when he finds that he was mislead. He won’t be likely to click over to your website then, will he? This article, by the way, is clearly about online writing.

Titles That Grab Attention

Questions involve the reader, and make it more likely they will go beyond the title to the article. They want the answer, of course. That’s why I use a question for this article. The fact that you are reading this article hopefully shows that this was a good strategy. There is more than one way to grab someone’s attention though. Other good titles include words like “How To,” “Top Ten,” and “Easy Ways To,” as well as “You,” “Your,” “Free,” “New,” and “Best.”

Formatting Issues

Titles for online article-writing need to be acceptable to the owners of the directories, websites, and newsletters where you hope your article will be published. Good keyword optimization helps - you’re not the only one hoping to get traffic from that article. They also need to be a reasonable length, so they don’t look awkward on a page, or take too much room in a newsletter. Three to seven words is ideal although more words are okay if they are shorter, and perhaps fewer is better if they are longer.

Finally, you should always deliver on the promise of the title. You want the reader to not only read the article, but to feel like they got what they were looking for, and so can trust you. After all, the whole point of online writing is to get that reader to read right through the article to the resource box, where they can click-through to your website.

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Writing Up Sizzling Sales Copy That Converts Even The Fussiest Prospects Into Customers

Thursday, October 29th, 2009

In this article we outline the key points that you MUST incorporate into every sales letter you wield. These four factors really will make or break your sales page. Then we?ll discuss some hard-hitting sales letter tactics that I?ve used myself with explosive results. Unlike other scams these tactics actually add value to your package while increasing your credibility.

First, why even bother writing good sales copy?

Well, in an online world where your prospects are already wandering around in a state of confusion and mistrust, your sales copy is the one chance you have of establishing credibility, building trust and convincing your prospect that your product can solve the very problems that torture them day in, day out.

We Start With The Basics ? AIDA

Attention
Interest
Desire
Action

It?s absolutely crucial that all your sales pages contain this powerful mix.

Attention ? Your Title Can Turn Off Your Prospects Before They Even Read A Word Of Your Actual Sales Letter.

Your headline MUST create attention in your prospects minds. Get into your prospects head and ask yourself this important question:

?What is the most important BENEFIT that can solve the biggest PROBLEM/HURT that my prospect faces.?

Then put this into your sales letter headline. You need to create serious waves here ? the headline must draw your prospect into the main body of your sales letter. A good headline gets them there.

Interest ? Is Your Sales Letter The Life & Soul Of The Party?

Do you like talking to the dim-witted dullard at the party? What about the chattering fool who yaps away endlessly about himself? No. Neither then does your prospect want to spend time with a sales letter that?s either lacking any emotion or (going completely the other way) stuffed to the brim with pointless fluff.

To create interest in your prospects, you need to understand your products benefits and their own concerns. You need to understand your industry and what your product has that your competitors don?t. Like a devilish murder mystery novel, each paragraph must be more exciting than the last.

As interest builds, so your chance of capturing the sale increases.

Desire ? Make Them Almost Taste The Benefits & Then Make Them DESPERATE To Get It!

To create desire, you?ve got to convey the BENEFITS of your package. Go ahead and tell the prospect what they will gain when they click on the order button. What about the pain they?ll avoid? Time saved? These are things that people look for before spending their hard earned cash, and they want to know that your product delivers.

Action ? The Last, All Important Word

You?ve got to urge your prospects to take action NOW. Make the order button prolific and readily available. If your product has limited availability or is a (genuine) special offer, then let your prospects know about it.

AIDA is a simple yet powerful guideline of setting up sales letters that do what they?re supposed to ? convert targeted prospects into customers. Now let?s look at some advanced tactics. These, when incorporated skilfully into an AIDA based sales letter have the potential of driving your response rates through the roof.

Beyond AIDA ? Strategies To Maximise Your Sales Letter Responses

I could have settled with just using AIDA to create my sales letters, and I?m sure I would have continued to do well. But would I have achieved some of the OUTSTANDING results I?ve enjoyed in more recent years? Almost certainly NOT.

Now, I?ll walk you through some legitimate tactics that I use to make my sales letters hyper-responsive. The great thing about most of these is that they benefit the CUSTOMER too ? and ultimately that?s the best way of increasing your sales in the long run.

Tactic Number ONE ? Limit The Number Of Licences Offered (Digital Products)

If your product is digital (eg an eBook or membership site) then consider placing a limit on the number of licences available. This benefits you as the information developer because it creates genuine urgency to purchase. If customers miss out, they?ll have to pay a higher price to get in and that?s a powerful motivator. The benefit to the customer is that the limited number of licences means they have a better chance of success if they use the private label rights content/videos etc provided.

There?s of course also a downside to you on this ? limited licences mean that once your product gets to higher levels, the natural forces of price vs demand means that you?ll sell less when the product price moves up. Even so, I can tell you I put a licence limit on many of my products and it creates a frenzy of sales as people try and get in at the lowest price levels. It?s a potent order trigger.

Tactic Number TWO ? Pile On The QUALITY Bonuses!

It?s true ? both the number of bonuses and their respective quality can really be the ?title clincher?. A platter of highly targeted bonuses that are in demand can be enough to get your prospect to buy immediately.

You can even implement the following tactics with your bonuses:

- Fast action bonuses where (for example) the first 50 people to order get a bonus that everyone else doen?t.

- Time limited bonuses ? where the bonuses only apply for a certain length of time or number of orders.

Make your bonus graphics visible on your sales page and if possible link to the full sales page of each bonus. If you produce many products, avoid serving up the same tired old bonuses ? it can count against you as your existing customers may begin to feel they?re missing out on the bonus experience and your repeat sales may actually suffer.

Tactic Number THREE ? Free Updates For LIFE!

Customers love paying for something ONCE and getting additional value from that purchase for months and even years into the future. That?s just plain common sense, yet the vast majority of digital products that I see being offered online do not come with updates of any sort.

The beauty of this model is that as you add more and more content/resources/ related to your package it becomes increasingly attractive to new prospects. The icing on the cake is that your existing customers are delighted and that establishes further trust and credibility and that?s a very big plus.

So there you have it ? a summary of writing sales pages that sell and additional sales-letter tactics that genuinely increase the credibility, value and pure WOW-factor of your packages.

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