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Your mindset is what motivates you to do whatever you do in your life (or conversely what keeps you from doing the things you want to, could, or should do). Your mindset is so very important to your success, not only in your business, but in your whole life.

Your mindset is the set of beliefs that you have that determines what actions you’ll take in every situation every day. If you’re a person who’s content to work a job every day and go home and drink beer and watch television every night with no desire to better your circumstances, you’ll probably never even see this article…so I’m not talking to those content to be drones. I’m talking to YOU. You who have a burning desire inside of you to be better, achieve more, have more success in life than you’ve ever had or can even imagine. I don’t mean just financial success; I mean a successful LIFE. Financial success will be a result of your life’s success if you can get your mindset right.

However you acquired your current mindset, whether it was instilled by your parents or crafted by your circumstances or experiences, or if you’ve built a mindset by design, you can not escape how you view things and how you’ll react to them without purposeful action. If you’re constantly negative, always the pessimist, afraid to try new things and you want to change some of those attributes you have to purposefully change the way you think.

When I was just starting out in online marketing, I had no clue what I was doing. I was overwhelmed with the amount of information to be learned and the sheer size of the learning curve ahead of me. But I jumped in head first. I started using some of the marketing methods that I was learning and saw little results. I began to get discouraged; began to doubt myself, asking if I’d made the right decision. Who was I kidding? I’d better just go back to the j-o-b. But then I had a revelation! I realized that I had to change the way I was thinking if I was ever going to see any success.

I was reminded of my own past experiences. I’ve always been an over-comer. I’ve never shied away from a challenge and have always come out on top. My first real job was at a t-shirt silkscreen shop. It was the industry of choice for me at the time. I loved to make things and printing t-shirts was intriguing to me; but there were no jobs available in the town where I lived. I was in a college town and there were many print shops to choose from, but all of them said they had no openings…except one. One guy said “maybe”. I think he may have come to regret telling me maybe because I called him every day at the same time until he finally caved. I think he grew weary of the daily 3:00 call from me checking on that job, so I was hired to “clean up” every afternoon after school and was rewarded with the gratuitous wage of $4 an hour. The company grew over the years that I worked there. It had become a giant in the industry, consistently earning annual sales of over $15 million…and through much hard work, learning, and having a mindset that wouldn’t allow me to settle for less than I believe I am able to accomplish, I eventually became the operations manager of that $15 million company! Me! With no college education or other professional business training…in charge of 150 employees and earning a very handsome salary as the operations manager of a very reputable, very profitable textile printing company.

Some years later, I chose to leave the textile industry for reasons unimportant for this story, but have had many similar experiences in other areas as well, all due to the mindset I have that tells me that I can accomplish whatever I set out to accomplish. In the years since working in the t-shirt business I became an I.T. professional at a national specialty healthcare company, once again, with no formal training. I like to work with computers and was determined to learn everything I could about them and earned a salaried I.T. position at a nationwide organization with NO formal training. I am also a step-dad to three great kids and guardian of a niece and two nephews. I have no biological children, so this has been one of the biggest challenges I’ve undertaken in my life but , I’m happy to say, is another area that my mindset has helped me conquer (don’t let me understate the difficulty of this one…it’s still a daily battle…but my wife and I are winning).

So why should I be intimidated by online marketing? Because it was something new? Because it was outside my comfort zone? I simply had to check my mindset and remember the successes that I’ve already had in areas formerly unexplored, but now conquered and know that I would succeed. Would it be an overnight success? Absolutely not! But staying focused on goals and keeping the mindset in check were key to daily action and daily progress and not giving up.

Now please don’t misunderstand. I haven’t said any of this to pat myself on the back or give the impression that I’m somebody special, but merely to illustrate some of what’s possible if your mindset is right. I’m not any more extraordinary than you are. I’ve just been instilled with a mindset and a work ethic that has allowed me to achieve extraordinary results.

You may not have examples so dramatic, but you do have successes that you can reflect on for inspiration. Maybe it’s learning to drive, or using the computer, or teaching yourself how to use your DVR…all things that you, at one point, did not know how to do. No victory is too small to draw inspiration from. It’s all in your mindset. If you can learn a new skill in any area, it’s a victory. Don’t cheat yourself out of the celebration. Every little victory has the ability to encourage you on to larger victories, so celebrate every one along the way. Press on with courage and know that success is attained or destroyed first in your mind.

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