Posts Tagged ‘Emotion’

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The Key To Making Money With Internet Marketing

Wednesday, November 18th, 2009

In this article I will give you a clear idea of how internet marketing works and why it does work, regardless of what your preceding experiences might have been.

I am a regular reader in many forums related to the money making niche, and I always see how so many people are constantly giving up on internet marketing, something that up to some point I can understand, because the largest part people never really get how internet marketing can actually become a serious business, so to them it always remains an illusion with no actual place in the sincere world.

This mood, this view of internet marketing as some phony get rich quick scheme that gurus use to take a hundred bucks out of your pocket is a direct consequence of not indulgent how internet marketing works, because believe me, once you see past all the hype and visualize a real business composition, you will be motivated to pursue the six figure mark.

If you have done some explore about the internet marketing business you most likely know that there are several ways to exploit it. You can do so with or without a website, through affiliate programs, CPA networks, PPC ad networks, and more.

Possibly you know all of this because you took an internet marketing course that got you nowhere, and believe me, I know the emotion as I myself invested in worthless products with very little educational value that did not do much for me, although I think each one of them helped me in one way or another.

However, the valid break, and the sincere indulgent of the internet marketing business’ true potential came when I learned what I consider the single mainly vital factor that makes it all possible: how to generate traffic.

Indeed, sure it is very main to have a good landing page or a website (whether it is your own or a redirect to a third party’s sales letter), however, if you do not have a good number of visitors -targeted ones- to that website, nothing will happen, period.

As it turns out, traffic invention is the hardest part of the internet marketing business and this is where everybody tends to fail, because indeed, a lot of internet marketing courses and programs will provide you with a lot of tools, pre-made websites, content, keyword lists, tutorials etc., but when you go out to the factual world you realize that you are getting little or no traffic or you are wiping out your bank account trying to get visitors from paid traffic sources like Google AdWords.

Internet marketing is not then a business of promotion or a business of great website designers, sure all of these things are important aspects of it, but what really will get your business up and running is the traffic you build toward your landing page.

It is simple math, if you promote a $200 product that converts 2 of every 100 visitors, and you build a steady traffic flow of 200 visits per day (which is perfectly achievable), you will make around $800 per day. However, if you get only 2 visits per day you will not see a dime, no matter how flashy your website might be.

Therefore, if you are among those who abandoned the quest for the internet marketing riches, or you are simply thinking about starting out, take a shot at it, it is worth the effort, but make sure you focus on what is really important: traffic generation.

Do not overlook the other aspects of the business (which are also essential), just make sure a good share of your efforts are diverted to getting targeted traffic to your landing pages and you will get results. Learn, persevere, succeed, that is all there is to it.

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Writing Up Sizzling Sales Copy That Converts Even The Fussiest Prospects Into Customers

Thursday, October 29th, 2009

In this article we outline the key points that you MUST incorporate into every sales letter you wield. These four factors really will make or break your sales page. Then we?ll discuss some hard-hitting sales letter tactics that I?ve used myself with explosive results. Unlike other scams these tactics actually add value to your package while increasing your credibility.

First, why even bother writing good sales copy?

Well, in an online world where your prospects are already wandering around in a state of confusion and mistrust, your sales copy is the one chance you have of establishing credibility, building trust and convincing your prospect that your product can solve the very problems that torture them day in, day out.

We Start With The Basics ? AIDA

Attention
Interest
Desire
Action

It?s absolutely crucial that all your sales pages contain this powerful mix.

Attention ? Your Title Can Turn Off Your Prospects Before They Even Read A Word Of Your Actual Sales Letter.

Your headline MUST create attention in your prospects minds. Get into your prospects head and ask yourself this important question:

?What is the most important BENEFIT that can solve the biggest PROBLEM/HURT that my prospect faces.?

Then put this into your sales letter headline. You need to create serious waves here ? the headline must draw your prospect into the main body of your sales letter. A good headline gets them there.

Interest ? Is Your Sales Letter The Life & Soul Of The Party?

Do you like talking to the dim-witted dullard at the party? What about the chattering fool who yaps away endlessly about himself? No. Neither then does your prospect want to spend time with a sales letter that?s either lacking any emotion or (going completely the other way) stuffed to the brim with pointless fluff.

To create interest in your prospects, you need to understand your products benefits and their own concerns. You need to understand your industry and what your product has that your competitors don?t. Like a devilish murder mystery novel, each paragraph must be more exciting than the last.

As interest builds, so your chance of capturing the sale increases.

Desire ? Make Them Almost Taste The Benefits & Then Make Them DESPERATE To Get It!

To create desire, you?ve got to convey the BENEFITS of your package. Go ahead and tell the prospect what they will gain when they click on the order button. What about the pain they?ll avoid? Time saved? These are things that people look for before spending their hard earned cash, and they want to know that your product delivers.

Action ? The Last, All Important Word

You?ve got to urge your prospects to take action NOW. Make the order button prolific and readily available. If your product has limited availability or is a (genuine) special offer, then let your prospects know about it.

AIDA is a simple yet powerful guideline of setting up sales letters that do what they?re supposed to ? convert targeted prospects into customers. Now let?s look at some advanced tactics. These, when incorporated skilfully into an AIDA based sales letter have the potential of driving your response rates through the roof.

Beyond AIDA ? Strategies To Maximise Your Sales Letter Responses

I could have settled with just using AIDA to create my sales letters, and I?m sure I would have continued to do well. But would I have achieved some of the OUTSTANDING results I?ve enjoyed in more recent years? Almost certainly NOT.

Now, I?ll walk you through some legitimate tactics that I use to make my sales letters hyper-responsive. The great thing about most of these is that they benefit the CUSTOMER too ? and ultimately that?s the best way of increasing your sales in the long run.

Tactic Number ONE ? Limit The Number Of Licences Offered (Digital Products)

If your product is digital (eg an eBook or membership site) then consider placing a limit on the number of licences available. This benefits you as the information developer because it creates genuine urgency to purchase. If customers miss out, they?ll have to pay a higher price to get in and that?s a powerful motivator. The benefit to the customer is that the limited number of licences means they have a better chance of success if they use the private label rights content/videos etc provided.

There?s of course also a downside to you on this ? limited licences mean that once your product gets to higher levels, the natural forces of price vs demand means that you?ll sell less when the product price moves up. Even so, I can tell you I put a licence limit on many of my products and it creates a frenzy of sales as people try and get in at the lowest price levels. It?s a potent order trigger.

Tactic Number TWO ? Pile On The QUALITY Bonuses!

It?s true ? both the number of bonuses and their respective quality can really be the ?title clincher?. A platter of highly targeted bonuses that are in demand can be enough to get your prospect to buy immediately.

You can even implement the following tactics with your bonuses:

- Fast action bonuses where (for example) the first 50 people to order get a bonus that everyone else doen?t.

- Time limited bonuses ? where the bonuses only apply for a certain length of time or number of orders.

Make your bonus graphics visible on your sales page and if possible link to the full sales page of each bonus. If you produce many products, avoid serving up the same tired old bonuses ? it can count against you as your existing customers may begin to feel they?re missing out on the bonus experience and your repeat sales may actually suffer.

Tactic Number THREE ? Free Updates For LIFE!

Customers love paying for something ONCE and getting additional value from that purchase for months and even years into the future. That?s just plain common sense, yet the vast majority of digital products that I see being offered online do not come with updates of any sort.

The beauty of this model is that as you add more and more content/resources/ related to your package it becomes increasingly attractive to new prospects. The icing on the cake is that your existing customers are delighted and that establishes further trust and credibility and that?s a very big plus.

So there you have it ? a summary of writing sales pages that sell and additional sales-letter tactics that genuinely increase the credibility, value and pure WOW-factor of your packages.

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Missing Link In Home Business - Business Skills

Tuesday, October 27th, 2009

Thinking of joining a network marketing company?
Already in one, and not achieving the success you wanted?
Or have you been in several, and just can?t quite figure it out?

Having been involved in network marketing for a number of years, and having struggled at the beginning, I have sympathy for those that just can?t quite get the results and momentum they see others getting.

We tend to get the ?what?s wrong with me?? syndrome. Well, there?s nothing wrong with you. It?s the system.

Whenever something isn?t going according to plan, it?s almost always the system. What do I mean? Well, let?s take a look at a very common scenario:

John is taking a look at a network marketing opportunity. He takes into consideration how much money he is told he can make, and how much money the top income earner is making. He also thinks about how unsatisfied he is in his current job. This network marketing business allows him to dream big, and imagine a better lifestyle. He gets pumped up, and signs up.

His sponsor is calling him every day for the first few weeks, motivating him and telling him to just keep calling people and he?s going to get a huge check!

Well, at about this point, many people start to get burnt out. Maybe it?s after one month; maybe five. But at some point that initial energy that pushes people to keep calling friends and family, and talking to everyone they know?well eventually it fades and if there isn?t a huge check to show for it, a new distributor understandably gets discouraged and doubt sets in.

However, this is not what people think about when they sign up. They sign up based on emotion, and also based on how much they like or get along with the person presenting.

Now from a business standpoint, how much sense does this make? You?re making a business deal and signing a contract, and all you?ve taken into account is how much you like the person in front of you and whether or not they can get you pumped up?

For EVERYONE ? whether you?re new or a scarred veteran ? it?s time to re-evaluate everything. The majority of people in network marketing have never made more then $30,000 in one year and have never worked for themselves. They?ve always had someone managing their lives, and they?re used to doing just enough to stay in their job.

How can this same person expect to, overnight; start making six figures, become a leader, create a schedule for themselves, and stop thinking like an employee? For most, they CAN?T.

What is your sponsor and your ?upline? doing to build your:

Time Management Skills?
Money Management Skills?
People Management Skills?
Communication Skills? (in person and especially over the phone)
The skills you need to actually create a real downline?
The skills you need to TRAIN your downline?

Well, we haven?t thought about this, have we? Take a look at your lives and the lives of people around you, and think about how most people rate in those skills above. Most people only know to work from 9-5, then party, eat and sleep until it?s time to work again.

Most people live paycheck to paycheck. ?Money Management? is a foreign term to them.

Most people are employees, and simply do the tasks they?re assigned. People skills and communication skills are at an all time low with many people working in cubicles, watching three or four hours of TV every night, and not needing to interact with new people to get by.

And it?s diminishing, with the internet and automation playing a larger role in life. People are taught many things in school, but we?re not taught how to communicate effectively.

So, what did the presentation say about this absolutely necessary education? Nothing, probably. Well, it?s time to either go to your upline and demand help in this area; because if they?re making money, they are proficient in these skills. Or find another organization that will provide this.

Or, you could educate yourself now that you know what you need to learn. Either way, you?re not going to just all a sudden increase your income TEN-FOLD just by talking to friends and family. Let?s be real. You have to develop some very real and specific skills, and develop a very real and specific system for your business to run on.

Then, you can take that to the bank.

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Meet The Perfect Online Business

Friday, October 23rd, 2009

Have you heard the claims about having your own online business? “It’s easy to do”, they say. “You can make fantastic money” they claim. “You don’t need experience to succeed” they boast.

But is that true? Are “they” right? Can you make serious money online without any specific experience and do it easily?

Yes … and no.

The “no” part of my answer comes from the hard won experience I have earned after joining almost every program under the sun, and making nothing. Nada. Zip.

Oh, they sounded good but the reality was that I was always required to do something that I was not able to do in order to make it work. “Just write a book” or “just create a website” or “just make 25 sales calls a day” I was told after they had my money.

I’ll bet you have been there too, so let’s move on to the good stuff. I want you to meet the perfect online business.

The perfect online business is not so much one company or opportunity as it is a set of criteria you can use to find the perfect business for you. There are many businesses that meet all these criteria, and I would strongly suggest not settling for any business that does not meet them all.

Criteria 1 - A product people want, will buy and will benefit from owning

Don’t miss the importance of this. There are three factors here and all have to be in place before your online business will become real and stable.

Your product must be something people want because people buy with emotion. Always have, always will. But more than just wanting it they must want it enough to take action, to buy it from you. I want to own a villa in Spain but I can’t act on that desire … yet!

And then of course the product must fulfill the promise of benefit. That can mean a variety of things to different people, but the bottom line is that your product must perform as expected.

Find a product or products that do that and you have taken the first step toward finding your perfect business.

Criteria 2 - A large market of people who will spend money on the type of product you offer

This is vital, and often missed when evaluating a business. If you offer a product people want and will buy but the size of the market you reach is too small success will be elusive.

This is just common sense, but it is often overlooked. Far easier to earn $1 from a million people than to earn a million dollars on one sale. Just ask the people who sell villas in Spain!

Criteria 3 - Absolutely no need to do anything you are not prepared or qualified to do

Here again, common sense that is often overlooked. If you are forced out of your comfort zone by just getting into a business, how can you reasonably expect to succeed in that business? Answer: you can’t.

Now don’t get me wrong - we all need to grow and stretch. But I’m talking about something different here. I’m talking about doing things that you don’t want to do, like make “cold” calls, or answering questions on the phone or trying to “recruit” strangers or your family members.

If you can’t hold your head high and describe your business proudly to your best friend, find another opportunity.

Criteria 4 - A team who will support you and help you grow in your success

This is vital as well. Being in business for yourself does not mean being in business by yourself. Many online entrepreneurs fail because they become isolated and discouraged.

Aligning yourself with the right team means encouragement when you need it, having someone to celebrate your successes with and having real people help you learn any new skills you want to take on.

Let me encourage you with this. There are many businesses that meet the criteria above and will provide you with the time and money freedom you want and deserve.

Don’t settle for less than a company that offers products you can be proud of, being offered to a market large enough to help you achieve rich rewards, and one that supports you as you deserve.

Find those things and you will have met your perfect online business.

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