There are three components that make up a nitch mini web site. The niche mini site is very powerful, easy to build and only needs to consist of three pages. This type of site should include a sales page, a payment processing page and an order fulfillment page.
Here is a closer look at each of these pages:
1 - The sales page.
The sales page is the page where you need to get inside the customers head and give them what they want. When customers come to your sales page they will only have two options - leave or buy. Obviously, you want them to stay and buy.
Now that we know what we want to accomplish lets see how we will do this.
The headline is where you need to state a strong and compelling benefit that your customers will receive from purchasing your product or service.
Next the introduction needs to explain how your product or service will solve the customer?s problem. No need to mention your product or service at this time, you are doing this to make the customer feel comfortable as they see you are willing to help them with their problem.
Now it is time to introduce your product or service which can be done in one of two ways or both. The first being a visual representation of your product or service and the second a description of your product or service and how it solves the problems that you have mentioned earlier.
The visual representation is especially important if you are selling an electronic downloadable product. The visual representation can be a picture created to look like a physical book (e-book) or a box shot that the physical software product would be packaged in.
Customer testimonials are also a very important and a strong motivator to somebody who is unsure about the product or service. After you have introduced your product or service you should display any testimonials you might have received from your customers.
When you first start promoting the product or service, it is very likely that you won?t have any testimonials to put on the sales page, leaving you with two options. First - Don’t include a testimonial section in the beginning. Or offer your product for free or a reduced price in exchange for a customer testimonial.
Next, create desire for your product by listing how your customers will benefit by owning it.
Remember to include a “Call to Action”. In this section you will ask your customer to buy your product or service. You might want to include a few free bonuses, make your offer the best deal in town. Many individuals also like to include a deadline which could motivate some undecided customers to buy the product.
Buying on the internet is still very new to a lot of people, so always offer a good guarantee to put your customers at ease.
In the last part of your sales page you need to summarize your offer and state your major benefit once more.
2 - The payment processing page
In many cases the design and function of the payment processing page is usually out of your control and in the hands of a third party like Paypal, Click Bank etc.
Most payment processors have their own processing pages and will give you a code to use on your sales page. When a customer clicks the payment button they will automatically be taken to the third party payment processor’s page. However, many third party processors and shopping carts do allow you to customize this page so it can better match your web site.
3 - The thank you/download page
After the payment, the customer will be sent to the download or fulfillment page. If the customer has never purchased anything online before, it’s possible that this was a hectic experience. So you’ll need to put their mind at rest and complete the transaction.
It is very important that you inform your customer that their payment has been verified before giving them any other information. You will need to tell them what to expect on their credit/debit card statement such as the name of the charge that they will see and the total dollar amount.
Explain to your customer, exactly how their order is going to be fulfilled. You need to give very good details so the customer completely understands what to expect.
Always include links to programs that will help the customer handle the product, such as an un-zipping program to unzip downloaded files that are compress and a link to a PDF reader so they can read any downloaded PDF files.
Creating a niche web site doesn’t have to be a hundred pages, it really can be done with only three pages. Many niche marketers are now focusing on mini sites as they have proven to work well and are easier to build.
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