Posts Tagged ‘Conversion Rate’

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Article Marketing: Drive Constant Targeted Traffic To Your Web Site

Monday, November 23rd, 2009

Everyone knows that internet marketing is extremely important to any online business. But in order to make your website grow and develop successfully, you establish several marketing methods. One of the most effective marketing methods is article marketing. If you want to drive strong and constant targeted traffic to your website, writing articles is one of the best ways to achieve it. A good number of articles to start with is 10 or more.

The amount of your targeted traffic is not the only thing you should be focused on, but also make sure people, who visit your website, make the most of the information and services you offer. You also have to make sure that you convert as much as your traffic as possible into buyers, so you have to increase the conversion rate. There are several ways to do that. You can make some changes to your existing website to increase the conversion rate. It is also important to realize that different internet marketing methods bring different results.

Using article marketing, you get better quality traffic, because if people read your article, they already have been looking for information related to your business. They are interested in reading it all the way, so they consider you to be an expert in this field and as more qualified person in your market. And that is why you have to write more articles and on a regular basis.

Even if you don?t have a big marketing budget, you can still afford article marketing. Even if you write one article a week, it will get you moving in the right direction. All you spend is your time and no money investments are involved in order to achieve your traffic goal. Then, when you get used to writing articles related to your niche, you can get them spread around the web with the links back to your website. This will drive traffic to your web page a lot faster. The more articles you submit to directories, the more traffic, and therefore, money you get. So, don?t stop at writing just ten articles. Try to write more, which should be easy for you if you are really passionate about what you do. If you post articles consistently, the targeted traffic to your website will be endless. If people really get to like you as an author and look back to your advices, they will keep coming back for more helpful tips, services and products you offer on your website.

This is just one of the ways to attract visitors to your website. Even though just using this one is very effective, you will be able to achieve much better results if you incorporate several internet marketing methods.

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How To Increase Website Conversions

Friday, October 30th, 2009

Many Webmasters and e-store owners get so caught up in trying to increase traffic levels that they almost forget to track conversions. However, the number of conversions, and the conversion rate of your site are among the most important figures to monitor. What qualifies as a conversion depends on your site but is essentially a visitor that performs a desired action ? whether that’s making a purchase, clicking a link, or submitting their information. The conversion rate is the number of visitors that perform this action compared to the total number of visitors.

You should always know your conversion rate, and be looking for possible methods to improve it. If you have the time or resources, track conversions on a daily basis. You can then use these daily figures to create weekly, monthly, and longer term figures. Whenever you make a change to your website, including a change in design or a change in content, track conversions before and after. The following are some key areas of website content that, when optimized, can yield a greater conversion rate.

Easy To Navigate And Easy To Use

All websites should be simple to use. Complex sites immediately put visitors off and an overly complex site will drive them to the Close button. Navigation should be simple, the buying process should be simple, and any body of content should be well structured and neatly laid out. This all helps to ensure that your website is simple to use and doesn’t provide visitors with a reason to leave.

The Best Policy ? Honesty

Don’t lie and don’t stretch the truth. Shoppers or visitors will eventually find out and they will be more than a little displeased. Credit card charge backs cost you money so you won’t make a profit from fabricating the truth. Being honest also stretches to being open and not hiding the truth. If something is out of stock, don’t sell it on the premise that it will be delivered that week. Give an accurate depiction of your shipping costs.

Don’t Use 1,000 Words (Or Pictures) When 100 Will Do

Some pages on certain topics require a lot of content. Complex instructions or descriptions can take a number of pictures, possibly even a video tutorial, and some written content. However, the average surfer’s attention span varies from three or four seconds to twelve seconds. Wherever a user falls in this range, that doesn’t give you long to catch their attention and deliver your message.

USP ? Unique Selling Proposition

The Unique Selling Proposition for your website is the thing that sets you apart from your competition. Whether you have free shipping, massive discounts, or impeccable customer service, you need to really push your USP. The Internet offers consumers an easy method to shop around for the best deal so unless you promote your USP, your visitors will be more likely to use another site. Most sites have a USP, but don’t promote it.

CTA ? Call To Action

The Call To Action is the portion of a web page that is supposed to attract visitors to take the next step. Most pages of a website should have a unique CTA depending on the position within the buying process. For affiliate sites, the CTA may be to click a link and make a purchase rather than a direct step within the purchasing process.

The CTA needs to be powerful and strong without being too pushy. It needs to adequately describe what you want your visitors to do and should be related to the rest of the page content and the demographics of your visitors. The CTA needs to be short, although ?Click Here? is a poor example of an effective CTA because it expresses very little reason for your visitors to click the link.

Build Trust

Visitors to your website need to trust you before they will make a purchase or perform any other desired action. The more they trust you, the more likely they will be to answer your CTA. Trust can be built in a number of ways. An open and honest tone will help. Adding contact details, especially a physical address that isn’t a P.O Box, and a phone number, ensures that visitors know you have nothing to hide. Adding informative and helpful content, such as buyer’s guides or tutorials also helps to build some trust and will certainly help the reputation of your website.

Answering Your CTA

Persuading visitors to answer your CTA (Call To Action) can be difficult. You need to build a relationship of trust, convey an honest and detailed message, and ensure that your site is properly optimized to convert. The conversion rate is sometimes overlooked by Webmasters, because they become too hung up on driving more and more traffic to a website. However, if conversions are low then increasing traffic should be a secondary step.

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Packaging Tactics That Sell

Tuesday, October 27th, 2009

Online selling strategies have evolved throughout the years. The internet, after all, is already in its second decade. People have smartened up on some selling tactics that, because of overuse, have become passé.

There is a need to come up with new marketing techniques to provide a boost for any online enterprise. Internet marketers have experimented with a lot of novel approaches. Though most of these have failed, some yielded more than positive results. Indeed, a number of packaging tactics have been developed that have caused tremendous leaps in sales rates across the board.

What are these packaging tactics and how will you be able to employ them for your own online business? Read on, dear friend, as we discuss some amazing sales strategies that are sure to reap fantastic dividends.

Onetime Offer

So you have a mailing list, and a big one at that. But how is your conversion rate? Onetime offers can immediately jack up your conversion rate by as much as 800% at the average.

Here?s the deal. Your subscribers have most probably gotten immune with your sales messages. Indeed, you may be getting some ?yes? customers from time to time, but the number of ?no? respondents far outnumber them. Onetime offers can help you change the mind of your ?no? customers, but more importantly, they could help you bag the previously untapped members of your mailing list? the ?maybe tomorrow? prospects.

A onetime offer is an offer for an amazing value-loaded package for a limited time, with a warning that such an offer will NEVER happen again. For example, you?re selling a product for $47, normally. Create a onetime offer that will cut the price in half, and support the same with a plethora of bonuses. Offer this for one month.

This would create a sense of panic on anyone who would get to know about your offer. The result? A mad rush to purchase the same!

In some circles, a onetime offer is also called a Fire Sale, alluding to the sheer bargain and urgency involved with the package.

Time Sensitive Offers

Time sensitive offers are very similar to onetime offers. Time sensitive offers make use of some tools to include a timer on your sales page, with a warning that once the displayed time would run out, the readers won?t be able to purchase the package ever again.

Again, the result is mass hysteria leading to a spike in your sales rate. Imagine your sales page displaying the words ?xx:xx before this offer closes forever!? with ?xx:xx? representing the amount of time remaining. The tools that can be used for time sensitive offers actually display the remaining period in real time, meaning, a virtual clock would appear on your page, and your visitors would get to see the seconds pass by.

If you don?t have the resources to invest on these tools, you could always do things the old fashioned way. You could specify an exact date as well as an exact time when the deal would expire. It would be great if you?d constantly update your sales page per day to indicate the number of days or hours remaining before your offer closes its doors.

Proper Usage Of Bonuses

This is pretty basic but some online marketers have failed to make the most out of including bonuses for their products. Including bonuses doesn?t only entail offering a slew of other products for free. If you take this simple approach, you will just deteriorate the value of your bonuses.

It?s all about the perceived value of the package as a whole. You have to make your readers know that your package, not just your main product, is truly valuable and very much worth their hard earned money,

To do this, you have to include the real value of each and every one of your bonuses. If bonus A is worth $50, then state that fact. If bonus B is worth $20, state that fact as well. The total value of all your bonuses combined should likewise be stated. This would give your readers the impression of how much they?d be getting all the products if they were to purchase them individually. And since your offer will be charging them for your main product alone, they?d have a clearer perspective about how valuable your package really is.

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the “About The Author” resource box. Thanks! :-

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How To Use Free Reports To Promote Your Website

Tuesday, October 27th, 2009

Viral Marketing is the method of creating something that people will want to share and pass around. This type of buzz, or word-of-mouth advertising can be incredibly valuable. Not to mention relatively inexpensive to launch, if not free.

This quick tutorial outlines a method to start a viral marketing campaign, build a highly targeted and responsive mailing list, and improve the conversion rate of your landing page? all by using free reports.

Start A Viral Marketing Campaign With Free Reports

The goal with your report is to impress your reader, and gain their trust and respect as an expert in your niche. The more you give away, the more people you will attract in your target market. This is a great way to build a highly targeted and responsive mailing list, which is an incredible asset to any online marketer.

1. Write your report

It doesnt take long to write up a Special Report for your niche. Start out by listing 7-10 tips or solutions for something of great interest to your ideal reader. If you have a hard time coming up with ideas, simply visit discussion forums in your niche to see what interests them most or what topics they are asking about.

Your report can be as short as 5-10 pages, as long as it makes valuable points and presents a solution for the reader.

2. Set Up a Landing Page

This step is important, as it allows you to connect with your market and also compel them to subscribe to your mailing list. The main purpose of the page is to give away your free report and make a personal connection with that visitor.

You may use a photo of yourself and a brief description of the report they are about to download. Keep in mind that you still need to use sales copy to sell people on free things. Their time is valuable, and so is their hard drive space, so make it a no brainer for your visitors!

On that same page, offer them another freebie. This can be a follow-up report, a free trial, or something that your readers would want as much as they want your Special Report. Invite them to sign up for this second offer, by joining your mailing list.

Be sure to let them know what they can expect from you in the future (ie more great tips & resources to [insert solution]). You can also include a link back to this page at the end of your report, offering the second download if they did not have an opportunity to download it when they got your original report.

3. Send Traffic to Your Landing Page

- Write a 600-800 word Article that relates to the topic of your Special Report. You may want to write several articles, but start with at least one. Submit this article to niche article directories, and to webmasters and ezine publishers that reach your target market. Include a link to your landing page in the Byline or Resource Box and include mention of the special report that readers can download free for even more information.

- Try to land a spot on a niche internet talk radio show, or an interview with a popular expert in your niche. Create a personalized version of your landing page for these readers and/or listeners, such as: http://mysite.com/xyzshow or http://mysite.com/xyzreaders. They will be compelled to click to see what you have put together for them specifically.

Another method that you can use, particularly if you write an in-depth Special Report of 20 pages or more, is the ?bonus method?. Instead of giving your report away freely, you can approach product developers in your niche about giving your Special Report to their buyers as a Bonus. As long as your report is not available freely on the web, this will increase the value of their product and most will gladly include your Report.

The key with this method is that you are getting in front of buyers in your target market. The people who receive your Special Report as a bonus have already ordered something online in your niche. These are highly valuable readers, and you may want to put more emphasis on getting them to a landing page for another freebie or tip sheet? encouraging them to sign up for your mailing list.

Either way, Special Reports are a great way to gain exposure in your target market and build a responsive mailing list? You will want to keep this list warm by continuing to send them valuable tips and resources.

Once you have established a trusting relationship with your readers, you can introduce them to your own products, or products that you recommend as an affiliate.

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