Posts Tagged ‘Chamber Of Commerce’

For Successful Marketing Understand Your Target Market

Monday, November 23rd, 2009

Before you can do any good advertising your product and service or undergo any decent marketing campaign you have to know your target market. In the world of internet marketing you need to be able to know as precisely as possible all the information you can gather so you can custom tailor your marketing mix to be more effective.

You will need to know about their demographics. On any online marketing campaign you need to know who it is that you are reaching out to. What does your ideal customer look like? How old are they? What income bracket are they in? Where do they work? Where do they socialize? What are their buying habits? The marketing strategies that you incorporate are going to use all this information. Fortunately it doesn’t take much to find out much of this. If you are targeting a certain geographic area, use the internet to find out as much demographic information as possible. In the US use the chamber of commerce for that area.

For your market targeting you will also need to know about their geographic location. What is the culture there like. Get familiar with ti and find out what things are typical for that region. Make sure you find out not only what marketing strategies are popular but find out also what things are taboo. What may seem harmless to one region may be a death sentence to your marketing strategy if your marketing research doesn’t find this information out.

You also need to see what other factors might affect the buying decision and behavior of your target market. What styles are in fashion for your target markets? What type of climate is it? Are they freewith their money? It may seem like a lot of work but if you want your marketing plan to work, all of this research is going to pay off.

The most important part of your marketing research will be understanding your customers needs. The more you understand this, the better able you will be to create an ad campaign. This will help bring about some effective branding of your product and services as a viable part of their buying pattern.

Your best way to find out about your target market, though, is to spend time where they are. If your hope is to have a coffee shop, you are going to want to see first hand what works and doesn’t work You will want to know what the atmosphere is like in a successful coffee shop and spend time talking to customers to find out what they like and don’t like about it. The same thing is going to be important for any online marketing plan.

Wherever it is that your potential customers go to find out more about what you are trying to offer them, go and spend time there. If there is a forum that is used by those who typically are interested in your product or service, be a member of it or spend time reading what is going on. Get in the shoes of your target market and find out what it is like to be them. The more you can understand them, the more effective you will be a marketing to your target market.

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How Can Web 2.0 Support My Online Home Based Business ?

Saturday, November 7th, 2009

If you have any online presence at all you have probably heard that you need to be on Facebook, Twitter, MySpace or YouTube because if you?re not, you are missing the boat.

So what is all the hoopla about? How is telling everyone what I?m doing right now going to help promote my business? What should I write about? What if I?m new in business and I don?t have anything earth shattering to say?

First and foremost, don?t worry, just be your self. All the Home Based Business Social Media Marketing sites have one important thing in common, the reason they exist is for people to connect, learn and get to know each other. It is no different than going to a Rotary Meeting or the local Chamber of Commerce dinner other than you don?t have to make up some excuse to walk away from that boring person who is hogging the conversation, and no one has bad breath.

Like any social gathering, your purpose is to make connections and find people you like who might also like you and want to do business with you. How does this help your Home Based Business Opportunity? People always prefer to work with people whom they know, like and trust. That is what you are trying to accomplish. Let people get to know you so that they will like and trust you.

Do not try to sell anything on social websites. Here?s why, just imagine you and I are at a party. I have a beer. You have a drink. You say hey I think I heard about you, what have you been up to? Then I say ?Buy My Stuff?. So you ask what my business is about, and I say ?My business is at this address, you can go there and look around, I won?t be there but you can buy my stuff?. How well do you think that will go over? That is the equivalent to just sending people directly to your web sales page from social media. It?s not a good idea.

Provide good value. Give helpful information. Share a link to a good website. You can let people know about your website if there is something they will find interesting. Let everyone know about a book you just read or a movie you really enjoyed. These things will cause people to want to follow you on Twitter or befriend you on Facebook.

As you build your online reputation people will get to know your name, who you are, and what you do. After a while they will want to know more about you and your business. As your online presence grows, so will your search engine rankings. The big plus is that all of your sites will begin to rank higher including your website and when people arrive at your site they will already know about you and maybe even like and trust you. This will make it much more likely that they will buy from you. Don?t chase them. Let them come to you. These are all principles of attraction Online Marketing and this is the best way to use social media to grow your business.

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Beyond The Weather: Small Talk Tips For Networking Your Small Business

Monday, October 26th, 2009

Have you ever been invited to a business networking meeting or luncheon, or thought about going to your chamber of commerce’s networking events, but decided not to because you never know what to say to get the conversation started?

I’ve been there ? and here’s the simple trick I learned to help me feel comfortable with the cocktail party small talk. Most people who know me wouldn’t think of me as “shy” ? and I’m not ? most of the time. When it comes to “networking” though, I used to struggle with making small talk.

That is, until I learned the F.O.R.M. trick.

F.O.R.M. works great because it works as a memory tool for when you are in social situations and you want to get to know the person you are talking with, and you want that person to remember you ? and your business. Instead of talking about the weather, use FORM to make your conversation count.

F.O.R.M. stands for Family, Occupation, Recreation and Message ? four areas you can use as conversation helpers in just about any social situation.

Family ? asking whether they live around the area, if they are originally from the area or have moved there recently, if they have a family ? all of these are great conversation starters. This gets the person talking about themselves and gives you a chance to learn about them.

Occupation ? what do you do for a living? When they tell you what they do, you have a great opportunity to ask them about their job ? if it’s in an industry you are familiar with you can comment about how competitive it is, or how challenging. If you are unfamiliar with their industry, here’s your chance to learn about it.

When they ask what you do, have your ‘30 second elevator speech” ready. This is a description of your business that you can say in just a couple of sentences that articulates what it is that you do.

For instance, for my business I would say that “I help small to medium sized business owners market their brick-and-mortar businesses on the Internet, finding new local customers, increasing their sales and growing their businesses.”

Recreation ? this one’s easy! What do you do for fun? If they participate in a sport or hobby that you enjoy as well, you can swap stories and really build a memorable relationship with the person.

For instance, if I meet someone and they tell me that they love to travel ? then I can talk to them for hours, learning about the places they’ve visited. I can also share with them my passion for photography and how my camera has gotten me into some interesting adventures while we’ve been on the road.

Message ? when you feel the conversation winding down, or you want to move on to meet other people in the group, have your “message” that you want this person to remember about you ready to go. It’s something like your elevator speech, but much more personal to the individual you are talking to.

For me, my message is simple. “It was great to meet you, Bob. If you ever need help marketing your business online ? or you run into someone who does ? you know who to call.”

If your business is selling plumbing supplies, just change it up a bit: “It was great to meet you, Bob. If you ever need a new faucet, I’m your guy!”

Of course, it’s implied that when they give you their card, you will refer business to them as well ? and you definitely should. Rising tides raise all ships, and the more referrals you can send to others, the more they are likely to send to you as well.

You can skip some of the first 3 steps, or cover them in a different order ? but your message is key. First and foremost, you want to build a relationship with the person you are talking with, and you start to do that with the first 3 questions. Your message that you give them as you get ready to leave helps them remember who you are and what you do ? which is an incredibly powerful way to use networking to grow your referrals and your customer base.

Give F.O.R.M. a try the next time you are stuck for a conversation starter, and watch your network ? and your customer base ? grow as a result.

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