Posts Tagged ‘Birds Of A Feather’

The Forthcoming Of Web 2.0 Optimization In A Hyper Competitive Global Marketplace

Monday, November 2nd, 2009

Social Media
is a current phenomenon that has reached out and touched just about every media and online professional today. Whether you are an e-commerce entrepreneur, the webmaster of an online information portal, or just someone who likes to blog on a free blogging platform like Blogspot, Typepad or Wordpress, social media will soon become a part of your online and even offline presence if it has not become one already. When the power of social media is used to generate new opportunities and avenues of business in unchartered territories, it is called social media optimization.

You have most definitely heard of social media optimization and the Web 2.0 phenomenon in all types of contexts?- on Internet forums, on discussion boards and even during overheard water cooler babble. But did you know that social media is serious Home Based Business Opportunity?

The Dynamics of Web 2.0 marketing

Before we tell you about social media optimization and what it can do for you, we should tell you a little about social media on the Internet. Cyber space provides a uniquely dynamic springboard today for millions of web surfers to make friends, win friends and influence people virtually. It all started with simple live chat and community chat rooms. It gradually expanded into full-fledged scheduled activity on websites such as FaceBook, Twitter and MySpace– websites that were set up primarily as platforms for individuals to hang out and connect with one another. Online communities
in which birds of a feather quickly began flocking together virtually mushroomed overnight. Today, there are millions of social media websites also known as social networking websites or Web 2.0 websites that are entirely devoted to even the most esoteric and remote hobbies, disciplines and professions.

Social Media and the Online Entrepreneur

If you are profiled on social media websites for business professionals such as Jig Saw, Spoke, Linked In, Zoom Info, Tribe, Plaxo, Ryze or any one of a number of niche sites dedicated to your industry segment or business, you will notice the difference it will make to your productivity and profitability in less time than you think.

Benefits Gold Mine

SMO consulting firms can help you achieve most if not all the objectives we have outlined here:

* Receive highly targeted and pre-qualified site visitors

Increase your website traffic through a strategy based on managed links and optimized landing pages

* Generate valuable back links for your website, which will help your Google page rank and dramatically facilitate your front page positioning on the major search engines
* Leverage your keyword rich and search optimized business profiles on scores of business networking websites to display in the results of search engines
* Harness the power of social media optimization to enhance your brand equity and create a unique online corporate identity

Social media optimization is here to stay for the long haul. The sooner you jump aboard, the faster your investment will show results to boost your Internet Marketing.

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Your Subscriber Base ? Quality Vs. Quantity

Monday, September 21st, 2009

Your Subscriber Base ? Quality vs. Quantity

This is the age-old battle question that has been ongoing for as long as every Internet Marketer can remember.

Is it the size of your subscriber base or is it its quality that matters?

If you would ask me, I would say that both of the factors really matter just equally. Having a mailing list without either one of the criteria is not going to make you and your Internet Business profitable.

You may have a list of 100,000 subscribers but if hardly anyone of them even reads your endorsement letters let alone purchasing any product or service from you, you would be broke.

Or you may have a list of 100 subscribers but most of them are responsive to your offers and that they buy from you. However, you wish that the list could have been bigger with the same subscriber quality.

While you do not necessarily have to build your subscriber base in six figures, building a mailing list of your own with at least 1,000 to 30,000 subscribers, well harnessed and responsive, can spell profits for you.

Establishing Your Credibility and Building Relationship with Your Prospects

There is a big possibility that your subscribers do not know you.

If you are brand new to Internet Business, establishing your credibility should be one of your top priorities. People prefer to buy from someone they like and trust. Let that person be YOU!

Another school of thought says that people like people who are like themselves. I guess that is how the saying ?birds of a feather flock together? came about.

I tend to agree with them especially when it comes to cultivating your own mailing list.

Injecting your personality into your E-mails and E-zine issues is a sure way of bridging yourself to your subscriber to share what you both have in common and that your subscriber knows that you really care for his needs.

More on building your relationship with your prospects later.

Decide on the Theme of Your E-zine

The more focused your theme is, the better. Because with a more focused theme, you can very well rest assured know what most, if not all, of your prospects have in common and so are their needs. Quite simply, your subscribers? needs are more ?predictable?.

For example, if you have an E-zine dedicated to dating tips, your subscribers are probably people in the early stages of their relationships. If any of them are not having any plans on dating, want to stay single, or are ready to cut their wrists, there would not be any reason for them to even subscribe to your E-zine in the first place!

Also, with a more focused E-zine theme, you can easily decide what type of products or service to endorse to your subscribers. Using the same example above, it would be wise if you endorse products or services related to dating.

It is preferable that you focus your E-zine?s theme on an existing hot demand or growing market that people usually search for on the Internet.

If you are planning to sell advertising space in your E-zine, you can charge your advertisers a higher rate because of how responsive and concentrated your subscribers are to a certain advertisement or offer.

A school of thought: Prospecting is a broad subject by itself but you need to know that if the person is not interested in what product or service you have to offer in the first place, he is NOT your prospect. For instance, if your product or service that you are offering is related to dogs, and that the person does not own a dog, there would be no reason for him to subscribe to your E-zine in the first place let alone purchase your product or access to your service. On the other hand, if the person is interested in what you have to offer and has the money, he can very well qualify as your prospect. Now chances are that you do not know who has the money or not but what really matters to you is that the person is looking for solutions or something he wants and you have them. Later on in this guide, I describe to you how you can get targeted prospects into your mailing list and understand them better without having to pay for a survey!

John has been writing articles for over 5 years and his passions include gas grill smoker and outdoor electric grill

Shortcut to helpful information about website traffic - please study this site. The time has come when proper info is really only one click away, use this chance.

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