Posts Tagged ‘Back Links’

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Seven Deadly Link Building Mistakes That Work At Online Home Business Owners Make

Tuesday, November 24th, 2009

If you have your own work at home business, you know the importance of having a website and a presence on the internet. However, you must generate traffic and let readers find you on the internet. You must make sure your website appear on the search engine in your respective keywords and niche. You can achieve it through link building.

Link building for search engine optimization is now an important activity in any work at Home Based Business Opportunity. Bear in mind that back links can give a website a high page rank which equate to more traffic and more money. Sadly, most of us misunderstand this method thinking that all back links are good links.

Unless you want to be non-competitive, link-building cannot be avoided. It is not time to be lazy and wait for other sites to contact you, it can take forever.

Learn the 7 deadly linkage building mistakes you must avoid at all costs.

Warning!

Failing to abide them can cause your website being blacklisted or banned by Google.

1st Deadly Mistake — Avoid Non-Indexed Sites

Building your links is a tedious work but if done correctly, it can help your e-Marketing business tremendously in the long run. Avoid wasting your time by connecting to non-indexed sites.

2nd Deadly Mistake — Avoid Mass Linkage Packages

This is an unscrupulous way. These packages usually spam other networks or blast ads to classified directories. It is the same as buying spam email lists.

3rd Deadly Mistake — Connecting To Non Niche Relevant and Related Sites

Random links from old sites or unrelated websites makes your site unimportant. Be selective. A natural linking is very important. People go to the internet to search for information and unless you can give readers what they want, sooner or later, you will stop getting visitors.

4th Deadly Mistake — Get Links From Big Link Exchange Networks

Link farms offer you a strategy that encourages you do an exchange with other websites in their network. They make you believe it is a win-win situation. This is also known as reciprocal links and it does not work anymore. In fact it can actually hurt your website.

5th Deadly Mistake — Never Buy Links

No doubt a high page rank website can help your Internet Marketing business and website. However, there are networks out there who are selling the chance for a linkage to a high page rank website. Avoid them like a plaque. If you are caught trading links, your website can be penalized.

6th Deadly Mistake — You Do Not Use Anchor Text

When you use relevant keywords as your anchor text, you increase the perceived value of each linkage you build. Otherwise, there is a high chance your site can be categorized as a spam website that are linking randomly.

7th Deadly Mistake — Having Inorganic Links

The search engine page rank system works organically. I cannot emphasis enough the importance getting linkages from only related sites.

If you want this method to work for you and your business, remember to make it as organic and as natural as you possibly can. Go for relevancy to your niche with a high page rank and a 1-way linkage. Quick-fix techniques can be attractive it can also cause damage. A slow and steady method where you give value will help you get more traffic to your business.

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Learn The Basics To Article Marketing That Can Help Advertise Your Business Online

Tuesday, November 17th, 2009

Anytime you begin your career in online marketing, there are definitely things to know about article submission that can powerfully enhance your marketing efforts. Article submission has become one of the best strategies for improving search engine rankings and driving quality traffic to your web site. You can increase your site’s popularity dramatically with just one well written article, if you know how and where to submit it.

By submitting your articles to the relevant directories, your goals of increasing traffic to your site will appear before you faster than you thought they could. The power of just one well-written article, handled properly, can do more for you than most people realize. Your article must be what’s referred to today as ‘SEO’, or ‘Search Engine Optimized’. This means that the keywords of your article are targeted at your niche, and when your site gets spidered by the search engines, they will give you a higher ranking if your keywords are used in the proper way in your articles.

One type of directory submission that goes along with article submission, is deep link submission. The difference in the deep link submission and regular article submission, is that the deep link submission will list each individual URL for each page of your site, and not just the homepage. This will cause you to get an even distribution of back-links and traffic to all your pages. This kind of submitting gains more exposure in the search engines.

Links 5 Minute Article Traffic

Some facts about article submission that may not be known, are that many sites now exist where your articles can be submitted for free, and that they’re really very easy to find. Another fact is that when you write your article and get it ready to submit, the ‘bio’ box, or ‘resource’ box, is your best friend. Anyone who reads your article will have a link to view your website from.

One extremely powerful tool that’s come along is the RSS feed. These are gold mines if you’re a good article writer. The amount of traffic that can be generated by these syndicated feeds will amaze you. You can take one quality article that gets sent out over one of these RSS feeds, and be flooded with traffic from it. They really are remarkable, and it’s well worth your time to learn just how they work and how to make the most of them.

For those who are a bit lazy, or who are too busy, there is software available for doing the actual article submitting for you. It’s an investment, and not really cheap, but it can more than pay for itself if you submit articles on a regular basis. It can be a very tedious thing to manually submit your articles to the directories. And a submission service may charge as much as fifteen to twenty five dollars to submit your article to a hundred sites or more. But if you plan to submit more than one a day, think of how much that could add up to. You’re better off to get the software.

Anytime you’re involved in submitting articles, the focus needs to be on your content. But just as important as content is ‘where’ you do your submitting. You don’t want to write a beautiful article, and then place it in the wrong directory. While you may get visitors, they may not be the kind you’re looking for. They may come under false pretenses. So be sure you put your articles in the right place for effective and targeted traffic to come to your site.

Links 5 Minute Article Traffic

Learning some facts about article submission is the first order of business for anyone who intends to use article marketing as part of their marketing strategy. It’s a powerful tool, and it’s not to be overlooked or underestimated. But it also needs to be done correctly. So taking the time to research the proper ways of going about it can be both educational and profitable. It’s a fact that good quality articles are money-makers, when article submission is done the right way.

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Search Engine Optimization Or PPC - We Run Through The Many Advantages Organic Rankings Have Over Ppc Listings

Tuesday, November 10th, 2009

I have recently been asked to provide a quote for SEO to a site selling car insurance. No other facts were provided, just an enquiry as to how much SEO would cost for this site. Pricing a job for SEO is a lot like pricing up a house, There are just to many variables to allow a set and fixed pricing agreement. Do they want a tiny 1 bedroom flat or a 20 bedroom manor house with a private pool and tennis court? The most significant factor is always competition. Car Insurance as a niche has a lot of competition, there are plenty of businesses all trying to get a piece of the pie, A lot of the high ranking websites have been on the scene for years and will therefore have trust and seniority over a new site in the eyes of Google.

That said ranking on Google on the first page is possible, if a customer is prepared to invest the required amount to assure success then of course it can be done. I would even suggest that it would be possible to rank in first place of Google for the keyword “car insurance”, knocking confused.com out of first place If the means are available to support such a big campaign. Even then I still wouldn’t have enough information to provide an exact quote. The important question is what keywords do you want promoting and do you want first page or first place rankings. The majority of business have net to no idea which keywords carry the best traffic and the concept of keyword research is as alien to them as a little green man in a flying silver disk.

But lets assume for example that “car insurance” was given as a keyword. The first step should always be to analyze the competition, this would allow you to see the number of back links that they have and give you some idea of the strength of their ranking by looking at the anchor texts used in their linking. Its also helpful to look at the companies that are using pay per click, and use ad words keywords tool to find out what they are paying for each click. Then look at variations of the keyword, “car insurance student” “womens car insurance” “over fifty car insurance” “business car insurance” etc etc.

There are some massive corporate names on the first page of Google, and pay per click advertisers are paying between £250 and £3k for advertising each day. The average price for each click is £5.25, but lets round that down to £5 to simplify things. So, if you are looking at even the mid range of pay per click of £1500 a day, and presuming the campaign runs every day of the week each month, then by ranking on the first page you are looking at saving £45000 a month on ad words, you shouldn’t really expect to achieve a first page ranking by paying a consultant £2500. Yet you would be astonished at how many businesses actually do expect that kind of price. And furthermore clients expect first page results within a few weeks, this just is not possible.

On the other hand though, if the client invested an amount equal to 4 months of the cost a mid ranged pay per click campaign would cost, they would see some impressive results. So for this example that would mean £1500 a day times 120 days giving an SEO Services budget of £180k. That’s in fact a little more than I expect this campaign would need to see good results, but the strange fact is that there just is not any business that would be willing to spend £180k on getting their site to rank well in Google, even for forty different keywords or search terms. Most business owners just cannot see that by doing this they would then save the best part of the remaining 8 months pay per click budget that year, and even more the following year.

In the world of big business world £180k just isn’t a great deal of money, you can bet that most big corporations will spend more than this on other forms of advertising on a monthly basis. The Internet is a powerful marketing tool, and whilst large corporations seem to realize this, they simply do not see the savings that SEO Services can bring compared to massive expense of PPC. Additionally, organic listing actually bring far more traffic than pay per click results.

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Top Ways To Generate Free Website Traffic

Tuesday, November 10th, 2009

Top 5 Ways to Generate Free Websites Traffic
By [http://ezinearticles.com/?expert=Bertus_Engelbrecht]Bertus Engelbrecht

Want to generate free websites traffic and increase sales and profits for your online business? It is not that hard to get free hits to your website and sometimes it’s much more effective than paying for traffic. When you start out in the Internet Marketing industry you don’t have the money to pay for expensive Google AdWords or other forms of paid advertising. Today I will tell you how you can generate a massive amount of free traffic to your website and how to do it properly.

Top Ways to generate free websites traffic:

1. SEO (Search Engine Optimization) is the top way to increase hits to your website for free on a daily basis. If you can get your site to rank well for certain keywords on Google, you are guaranteed to good quality targeted websites traffic. Organic traffic like this is the most targeted, because people search for your targeted keywords and goes to your site instantly. Research your keywords, use them in your website, get great original content and get loads of back links to your site. This is how you will have good SEO and get good organic traffic to your websites.

2. Writing good quality original articles that are long tail keyword rich is an excellent way to generate free websites traffic. The reason for this is that you can target long tail keywords and get page one on Google for that keyword, because an article directory like EzineArticles is loved by Google and will rank you more easily then a page on your website. Research a long tail keyword, write a keyword rich article about it, submit to many different article directories and get a few links to it. The top article directories you should submit to are: EzineArticles, Goarticles, article dashboard etc. This is the magic success formula that many bum marketers in the Internet Marketing industry follow to increase their sales and make huge profits for free.

3. Harness the awesome power of social networking sites. Facebook is one of the most top rated sites on the internet today and is seeing massive growth. Create a free account and start networking to get friends. You can join groups in your niche and start making friends like this easily. As you build up a big friends network, you can update your status, displaying your new web page or blog posts with links. If you grow your following pretty big, hundreds of targeted leads will see your links and be able to click on it. You can drive a massive amount of free websites traffic to your links and sites. You can also create groups and invite all your friends. If you do it right, hundreds and thousands of people will join your groups virally and have a potential “mailing list” that is targeted and that you can mass message at will.

4. Learn how to do forum marketing properly. I get about 10 opt ins a day just from posting in forums for an hour or so a day. Search for forums in your niche and make watch their PR to see how popular these are. Choose a few in your niche and start marketing with them. How? You should have a short but eye catching signature with your link in. Now start making useful comments and creating useful posts. If you add value to the community, people will click on your signature link and you will generate a good amount of free websites traffic. You also get good quaity back links to your website this way and could increase your rankings in google.

5. My fifth way to drive insane amounts of hits to your site, is Viral Video Marketing. Get a screen capturing video software like Camtasia. There are also some other free ones that you can get. Now you create a free profile on Youtube (and other video sites like metacafe). Start making helpful videos that provides a solution to people in your niche’s problems. eg. How to drive free traffic to your website. Submit them to Youtube and other videos sites. (You can use Tubemogul to submit to multiple sites) Remember to include a link to your site at the start of your video description. Establish yourself as a leader in the industry. As your rep grows, and your subscribers grow, your website hits will increase. Youtube videos can rank well on Google as well.

Well these are my top ways generate free websites traffic. There are many other free ways to boost your hits. These are just my 5 favorite ones. If you want to learn more about getting free traffic to your website, you can get Top Free Website Traffic Courses here for FREE (valued at over $380). These will help you to generate more traffic without paying a cent.

The author of this article, Bertus Engelbrecht, is a well known Internet Marketer and is also known as “Your friend in marketing” because he prides himself on giving more for free in the internet marketing community. You can pick up his 17 [http://freebonus4u.com/index.php?p=1_12_FREE-IM-Training] FREE Internet Marketing Courses (valued at over $500). It’s completely free and they are guaranteed to accelerate your online business instantly, even if you are new to making money online.

Article Source: Generate Free Websites Traffic http://EzineArticles.com/?expert=Bertus_Engelbrecht http://EzineArticles.com/?Top-5-Ways-to-Generate-Free-Websites-Traffic&id=2951175

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Five Important Points To A Good Internet Marketing Article

Monday, November 9th, 2009

You should know the five key ingredients for effective internet marketing articles. The 5 ingredients are:

1. A clever title:

The title should make the reader think and create interest or at least be attractive enough that they stop and take a look. You should also consider whether it’s attractive to the targeted reader.

2. Effective use of keywords:

It’s always good to use your keyword as part of the article’s title. The keywords should not be used on a random basis, instead they should be used when it’s sensible. Do note also, using keywords too many times in one article will not garner the results you want to achieve.

3. Focus on giving quality content:

The language should be active and keep the tone positive. For the most part, readers tend to appreciate facts, figures and stats in articles. Quality internet marketing articles should also include some interesting anecdotes and stories.

4. Proper focus of the article:

There are many pieces to this to be sure, but, an efficient internet marketing article must be focused on a single topic, keyword or phrase. Pay special attention to what keywords you choose because an effective keyword will increase the back links to your web site.

5. Focus on your resource box.

The main aim of an internet marketing article should be to increase traffic to your site. More traffic often means increased sales, so remember to have hyperlinked keywords leading to your website. The higher a rank in a search engine’s results, the more likely that you’ll experience a spike in traffic.

On top of these, think about integrating these extra few tricks to your marketing strategy:

1. Utilize the AIDA model in your writing. AIDA stands for: attention, internet, desire and action.

2. Use marketing’s 7P’s within your article. These 7P’s stand for: product, price, place, promotion, position, preference and people.

3. Strive for a balance of the 3-Q s: quality, quantity and quality.

4. Remember that readers’ attention spans are shorter today and write accordingly.

5. Sharpen your writing skills, always try to improve.

6. Orient your article towards results.

Bottom line, crafting quality internet marketing articles requires a continual process of improvement. The more you write, you’ll see higher quality articles over time.

Want more tips on writing articles? I invite you to go to this website for more Internet Marketing Tips

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