The really successful marketer is flexible enough to adjust to ever-changing circumstances. They have built into their Ecommerce Website, Flexibility, and it is a must for the secessful marketer.
Flexibility in your ecommerce website is relative, and the most secessful marketer?s have the flexibility to change there organizations to capitalize on aspects of opportunities quickly when they need to.
Many marketers are using a hodgepod of solutions and each is limited to performing a portion of your sales process. To make matters worse these solutions usually do not talk to each other. This type of setup will usually not allow for quick changes since each portion will need to be changed.
Does this sound like your experience? You find a system that will display your sales ad on other marketers sales pages, and you show their ads on yours, and their system will track your visitors, you like it so you add your ads to their system (you?re only allowed 3 for a free membership, unlimited for a paid membership), and their tracking code to your page. They even have a popup you are able to add to help build your list. Their popup supports all the major Autoresponder Services. Now that sounds great, doesn?t it? And, just for the heck of it, lets say all this is free because you only offer 3 products (except you do have to pay the autoresponder service).
Now, 30 days later you create the ?World?s Greatest Ebook? and you want affiliates to help you sell it, so you sign up with another system to handle your affiliate program, and they have a different url for customers to assess for affiliates to get credited. Since this url is for the payment button you only have to change the url?s in each of the sales pages.
Another 30 days elapses and a NEW system pops up that will show your ads twice as many times as the current system you?re signed up with, so naturally you sign up.
This is where a problem can pop up. For one the old system more than likely used a cloaked url to send people to your sales page when they clicked on your Ad, and that cloaked link will probably not worked anymore. Another possibility is that the old system cached your sales page when you added it to their system, and if the link still works it will not show any changes you?ve made to page since it was added to their system.
The bottom line to the change you made from the old system to the new system is that people that book marked your page for later consideration maybe sadly disappointed when they try to return to find the url either doesn?t work anymore, or the information on the sales page is out of date.
This problem is compounded because now you have affiliates. Buyers that see the cached pages may see something different when they click on an affiliates link, and that?s not good for the affiliates creditability.
Just imagine what will have when the next NEW system comes forth .
What if you could put all your products into one system? And, each product offered one, or more payment options. Suppose all your payments, refunds, commissions paid, and all your customer lists were held in that system as well. That would be the perfect Ecommerce Website Design.
Having that degree of control, and flexibility in a ecommerce website is not science fiction. It has actually been around for some time. For years some of the biggest, and most successful marketers have had this flexibility running their businesses.
They?ve used JV Manager, Fantasos, and newly released Delavo. Central control platforms like these will control the complete process, and not just some parts. That means when its time to move quickly the marketer only has one system to change to take advantage of an opportunity that has just opened up.
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