An Internet business’s start-up costs are often much less than those of traditional businesses. The rent and overhead may be minimal. If what you are offering can be downloaded, such as software, you may not need an 800 number for customers to call, nor a fulfillment center to ship the orders, since all this can be taken care of on your web site. You can limit your start-up costs by designing the web page, enabling e-commerce with a secure server to transact credit cards, and having an Internet service provider host the site, administrative costs, and advertising.
You should be aware of potential pi [falls in making e-commerce your business. Many Internet start-up companies fail because they did not raise enough capital to carry them through the inevitably difficult start-up period. Those that have gone by the wayside had good ideas and effective ways of carrying them out, but without enough seed money, they ran out of time. The reality of business is that in most cases it takes time for a company to realize a profit. The company may have to deal with unexpected costs and an Initial period of getting the kinks out. Most companies simply need time to build a customer base before they see their investment realized.
Many Internet companies today are overly focused on revenue and attracting customers rather than paying enough attention to the bottom line, which translates into a profitable venture. The outcome of this will result in a consolidation of Internet companies within defined markets and profitability becoming a key issue for survival and success.
Another common pitfall is that many would-be entrepreneurs begin an internet start-up company without a well-defined business model or plan. Perhaps they think the Internet has changed the rules of business. It has not. Only the medium has changed. More than ever, you must fully understand the needs of the marketplace, the needs of your customers, and who your major competitors are.
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