Believe it or not, you have two Ecommerce Website Design with each of your pages. You have one for the visitor, and one for you the seller. These should work together seamlessly.
Just like your local Supermarket arranges hot items on the front of each isle to draw visitors deeper into the store your page should do the same. That?s the Ecommerce Website Design for your visitors.
Now, the second Ecommerce Website Design is behind the seine and won’t be seen by your visitor, but they may feel the effects.
Whether you have an Online Store with thousands of items, or you are an Internet Marketer selling just a few items you still need both Ecommerce Website Designs or your business will suffer.
Your Ecommerce Website Design has to flow, and by that I mean it should lead your visitor from point A to point B. Take for instance a typical Sales Page. Large Headline, bold type, and a Bright Color to grab the readers attention. Then a problem is presented, followed by a solution. Now that is very general, but basically that?s it.
At any point a visitor could come up with a question, or some other reason to stop reading, and that?s the problem. Your Ecommerce Website Design has to give that visitor a easy way to ask that question, or express whatever has stopped them from reading further.
On most Sales Pages the contact information is at the bottom, and that can be a bad idea. If you force the reader to scroll all the way to the bottom of the page for your contact information they are less likely to scroll back up to continue reading. One solution to that is to use a product like ?Float-in Ads? that inserts a small windows that is always in view (unless closed by the visitor) that contains your contact information, and maybe an optin box.
Using a product like that will keep the visitors attention on the material on the page unless there is a question and then its very easy for them to ask that question and continue reading.
No matter what you decide to use keep in mind that your page flow will determine how well that page works. If you are selling a product that has a thousand benefits DON?T LIST THEM ALL. Your visitor is too likely to get tired of reading and start to jump down the page and is more likely to miss something.
The Online Store solves this problem by assuming the visitor knows the problem and what will solve it. The store page then just presents the details of the product, and a short description how, along with a easy way to ask a question.
The second Ecommerce Website Design you will need to consider is the flow behind the senses. That will be the management functions behind the page.
In the Online Store all management functions are in one place. All your visitor questions, tracking, sales, and problem sales are kept or tracked within the store system.
The same is not true for the Internet Marketer. They?re pages are not all in the same place, but they still have the same possible problems as above.
The Internet Marketer still has to answer questions promptly, know how many visitors came to that page, where they came from, and what keywords brought them there.
This flow behind the senses is just as important as the flow you?ve setup for your visitors and in some respects even more important. Because if you can?t identify and correct problems quickly your visitors will quickly dwindle down to nothing.
Unlike the Online Store owner the Marketer has to decide whether to go with Centralized, or De-Centralized control. For the Store Owner its always Centralized because all the management functions are in the management inter-face.
For the Marketer they can use a number of resources to track the information they need. But, first need to decide on Centralized or De-Centralized control.
There are Pro?s and Con?s for both, but if you are using Online Store software you probably have all of it in your management portal. If you are a Marketer you?ll have to add everything you want. From a cost stand point the Online Store software is more complete, but may not have all the detailed information you want. A big plus for the Online Store software is that scripts like ZenCart, and OScommerce two very popular packages are free, and very complete.
The Marketer has some options here if De-centralized control is opted for. There are free Traffic tracking services (but often limit the number of pages tracked). Some services which may or may not be free will do several tasks such as monitor your page count, and conversion rate. They may also show the Shopping Cart Abandon Rate which is someone clicking on the Buy button, but does not complete the purchase. Un-fortunately most do not show where in the Buy process the buyer stops, and that can be very important. Also, you may not be able to get all these features with one online service you may have to sign up for serval, and each may or may not have either a one time cost or a monthly fee.
With Centralized Ecommerce control there are a few options with varying features. There are several scripts that will handle collecting payments, collecting buyer information, and delivery of the products. Most will not track your traffic, or your ?abandoned cart? stats.
There are centralize control products that will track your traffic, sales, abandoned sales, customer information, and lots more. These products are part of the JVManager family of products. While they are not free you need to consider the long term cost/benefit of each.
De-centralized, or Centralized is up to the Marketer and how they want to control their business.
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Tags: Bad Idea, Bold Type, Business Website, Contact Information, Ecommerce Design, Ecommerce Website Design, Hot Items, Internet Marketer, Lead, Online Store With Thousands, Supermarket, Typical Sales, Visitor Information
