Your Subscriber Base ? Quality Vs. Quantity
Your Subscriber Base ? Quality vs. Quantity
This is the age-old battle question that has been ongoing for as long as every Internet Marketer can remember.
Is it the size of your subscriber base or is it its quality that matters?
If you would ask me, I would say that both of the factors really matter just equally. Having a mailing list without either one of the criteria is not going to make you and your Internet Business profitable.
You may have a list of 100,000 subscribers but if hardly anyone of them even reads your endorsement letters let alone purchasing any product or service from you, you would be broke.
Or you may have a list of 100 subscribers but most of them are responsive to your offers and that they buy from you. However, you wish that the list could have been bigger with the same subscriber quality.
While you do not necessarily have to build your subscriber base in six figures, building a mailing list of your own with at least 1,000 to 30,000 subscribers, well harnessed and responsive, can spell profits for you.
Establishing Your Credibility and Building Relationship with Your Prospects
There is a big possibility that your subscribers do not know you.
If you are brand new to Internet Business, establishing your credibility should be one of your top priorities. People prefer to buy from someone they like and trust. Let that person be YOU!
Another school of thought says that people like people who are like themselves. I guess that is how the saying ?birds of a feather flock together? came about.
I tend to agree with them especially when it comes to cultivating your own mailing list.
Injecting your personality into your E-mails and E-zine issues is a sure way of bridging yourself to your subscriber to share what you both have in common and that your subscriber knows that you really care for his needs.
More on building your relationship with your prospects later.
Decide on the Theme of Your E-zine
The more focused your theme is, the better. Because with a more focused theme, you can very well rest assured know what most, if not all, of your prospects have in common and so are their needs. Quite simply, your subscribers? needs are more ?predictable?.
For example, if you have an E-zine dedicated to dating tips, your subscribers are probably people in the early stages of their relationships. If any of them are not having any plans on dating, want to stay single, or are ready to cut their wrists, there would not be any reason for them to even subscribe to your E-zine in the first place!
Also, with a more focused E-zine theme, you can easily decide what type of products or service to endorse to your subscribers. Using the same example above, it would be wise if you endorse products or services related to dating.
It is preferable that you focus your E-zine?s theme on an existing hot demand or growing market that people usually search for on the Internet.
If you are planning to sell advertising space in your E-zine, you can charge your advertisers a higher rate because of how responsive and concentrated your subscribers are to a certain advertisement or offer.
A school of thought: Prospecting is a broad subject by itself but you need to know that if the person is not interested in what product or service you have to offer in the first place, he is NOT your prospect. For instance, if your product or service that you are offering is related to dogs, and that the person does not own a dog, there would be no reason for him to subscribe to your E-zine in the first place let alone purchase your product or access to your service. On the other hand, if the person is interested in what you have to offer and has the money, he can very well qualify as your prospect. Now chances are that you do not know who has the money or not but what really matters to you is that the person is looking for solutions or something he wants and you have them. Later on in this guide, I describe to you how you can get targeted prospects into your mailing list and understand them better without having to pay for a survey!
John has been writing articles for over 5 years and his passions include gas grill smoker and outdoor electric grill
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