A Beginners Manual To Seo Lingo, We Outline The Jargon
Many people find the vocabulary associated with search engine optimisation confusing, so in this article I will attempt to give you an insight into a few of the commonly used terms, and what they mean, so the next time you meet with your seo consultant, it wont all just be a load of nonsensical gibberish!
Algorithm
In literal terms, an algorithm is a finite sequence of instructions that are used to calculate and process data, search engines use complexed algorithms in oreder to determine which sites are relevent to a search term, and therefore should be returned in the results, aswell as to work out what position of the search results each site should be returned at. By understanding the basics of how these algorithms work, we are able to affect how a website ranks for any given search terms. Seo Services
Keyword density
Keyword density is a means of measuring how many times a particular word is used within the content of a single web page, this is worked out as a percentage, for example if you had a web page constisting of a hundred words and one of those words was your keyword, then that keyword would have a keyword density of 1%
Backlinks
A backlink is a link that points to your site from another website on the world wide web, search engines tally each backlink as a vote for your site, the more backlinks you have, the higher your site will rank, by using keywords in the links pointing to your site it is possible to improve rankings for specific search terms. Seo Services
Keyword Prominence
Keyword prominence is used to measure how much a particular keyword stands out to search engines among the rest of the content on your page, search engines give keyowrds used in certain manners, such as header tags more weight and therefore this improves the prominence of that keyword.
Web Crawlers
A web crawler is a program that browses the internet in an automated manner, these programs are used by search engines to spot new content, once the crawler has found a new page that is not know by its search engine, it puts the pages web address into a list, the search engine will then send another program called a spider to the site, the spider creates a copy of the page for the search engine to return in its search results.
Robot.txt
A robot.txt is a straightforward text file which when placed on the root folder of a websites domain, can be used to instruct search engine spiders which pages they are allowed to read, and which pages you do not want them to add to their search engine results, this is helpful for several reasons, one of which would be that your website has data that is only intended for company persons to view.
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