Not all at work from home will be affected by the changing retail seasons, with stay at home jobs for moms like virtual call center operators and medical transcriptionists having a fairly regular pattern of work year round. For those who manufacture or sell a product, or offer certain services there may be huge swings in product variations.
The most obvious changes in your business might be if you make or sell clothing. As the seasonal temperatures change, so must the clothing lines that you offer in order to match the requirements of customers. Changes should be made in advance of the change of the season so that customers can buy ahead in order to have a completed garment in time to use them.
Toy sales will also be affected. The busiest time of year for many things will be the lead up to Christmas. Having a larger than normal amount of stock available would be advisable so you can meet the potentially larger order volume.
In the summer time the sales that you receive may be fewer. During this time of year it would be wise to have sufficient savings in the bank if your sales volumes decrease. Changes to your product lines may help to keep sales from dropping off completely by encouraging customers who have previously purchased from you to return to do so again. Obviously, if people return and see that the only things you have to offer are items they’ve already purchased then they will have nothing to buy from you and may believe it is no longer worthwhile to check your product offerings.
Web site design or computer repair and other similar services offered will likely experience related seasonal changes. Calls for these services may drop in the run up to Christmas when people’s money is tied up in the holiday, and when they are waiting for a new computer rather than having the old one repaired.
The other side of the holiday may see spikes in the calls you receive when people find out they can’t get their new computer up and running, or that there is a technical glitch. Money gifted for the holidays may now be available for buying and building new web sites. Suddenly you’re back in business.
Though services such as computer repair cannot be changed to suit the season, your hours and income levels may change. Being prepared to work overtime during the busy periods, and live off savings during the lean times can help you to capitalize on available opportunities.
You might also see a positive bump in income by offering a discount when business is quiet. The principle of this is that making two repairs at 90% of your normal fee may make more sense financially than just making one repair at full price.
Though we cannot anticipate every seasonal change in our business patterns we can be prepared to be flexible. Where possible we can head off possible drops in business by changing the products that we sell, or discounting our services - temporarily.
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